EL BLOG - Snackbox

Bertolli logo — Bertolli Celebrates 160th Anniversary with The Drew Barrymore Show
A delicious Mediterranean-style ratatouille pasta salad with a Bertolli-based balsamic vinaigrette is featured on the segment
June 25, 2025/by Jenna

images-1 — Hawaiian Bros Launches Summer-Ready Wraps
Famous for “no freezers, no fryers, no microwaves,” Hawaiian Bros adds a Molokai Mac Wrap, Huli Huli Wrap and Pacific Island Wrap to the menu as fresh, ready-to-go options.
June 2, 2025/by Jenna

Concert crowd on a music concert — The Power of What If
Using our imaginations to harness the creative energy that flows between us all.
May 20, 2025/by Jenna

A bird perched on a table next to a coffee cup — Early Bird Gets the Worm (and so much more)
We're all juggling a lot. Our schedules are packed most days with client and internal meetings...
May 5, 2025/by Jenna

In a Public Relations Rut?

When it feels like you've run out of angles to pitch, that's when it pays to have an open mind and ambitious creativity

April 28, 2025/by Jenna

Hand Man in car receiving coffee in drive thru fast food restaurant. Staff serving takeaway order for driver in delivery window. Drive through and takeaway for buy fast food for protect covid19. — In Uncertain Times, Restaurants Offer a Slice of Stability
When the economy gets shaky, comfort becomes currency — and guess what? People turn to restaurants to feel better.
April 23, 2025/by Jenna

Checklist box with red marker pen — How-To: Evaluating your PR Firm
A good PR firm takes the guesswork out of this equation, but how do you know if your public relations work is paying off?
April 14, 2025/by Jenna

Home office desk in front of smart TV displaying news program broadcasting — “Put it on the wire” … but what does that mean?
We've all heard "let's put this on the wire!" It sounds super glamorous, right?
April 7, 2025/by Jenna

TXB Logo — TXB Launches Upgraded Loyalty Program
TXB is launching a reinvented loyalty program
April 2, 2025/by admin

AI in PR

Public Relations has evolved from writing press releases to being true storytellers, and it's such an exciting time to be a thought leader in this space.

March 24, 2025/by Jenna

Hawaiian Bros store front — Hawaiian Bros Opens New Location In Waukee, Iowa
Hawaiian Bros, one of the fastest-growing restaurant chains, is opening its first island-inspired franchise location in Waukee, Iowa.
March 10, 2025/by admin

Smokey Mo’s BBQ Updates, Renovates, and Remodels Cypress Creek Location
From updated branding to a brand-new dining room experience, Smokey Mo’s BBQ is celebrating the renovation of one of its oldest locations
February 28, 2025/by Jenna

images — Girls Inc. Of Santa Fe Prepares for 70th Anniversary
Girls Inc. of Santa Fe celebrates 70 years of inspiring girls to be strong, smart, and bold.
February 10, 2025/by admin

LU-logo4 — Learning Undefeated Unveils Breakout Box
Today, nonprofit organization Learning Undefeated launched the first-of-its-kind Breakout Box
January 31, 2025/by admin

Shoes For Crews logo — Shoes For Crews Appoints New Chief Executive to Lead
Shoes For Crews®, the leading global provider of slip-resistant safety footwear solutions, has announced that Chris Quinn will assume the role of CEO
December 19, 2024/by admin

Celebrate Wellness with Holiday Promotions

4Ever Young, a leading vitality center specializing in anti-aging solutions, medical aesthetics, hormone replacement therapy, and more ...

November 27, 2024/by admin

Women in Business Awards 2024

Winners of the 30th annual Women in Business Awards were unveiled…

September 3, 2024/by admin

checkerslogo — Checkers Celebrates 10 Years in Buffalo, N.Y.
Checkers, an iconic drive-thru restaurant chain known for flavorful, craveable food at an...
August 16, 2024/by admin

Young woman presenting in a boardroom — Ladies, Listen Up: Stop Using These 7 Phrases in Business
As a woman-owned business, we often are the only females in the boardroom.
June 27, 2024/by Jenna

dart board with bullseye and failed darts — Why Failing Isn’t Failure
There is a lot of sage advice out there on dealing with failure. Thomas Edison famously said, “I have not failed. I've just found 10,000 ways that won't work.”
June 4, 2024/by admin

alpha-og — Three New Schools Opening in Austin
The highly regarded education team behind Austin’s Alpha School, an innovative, in-person ...
May 22, 2024/by admin

Couple in suits holding hands — Happily in Business Together: Working with Your Spouse
When Snackbox meets with new clients, we hear some version of the following, directed to Eric and Jenna, our co-founders: “You work with your spouse? I could NEVER work with my partner.”
May 20, 2024/by Jenna

pluckerslogotext — Pluckers Expands in Houston
Pluckers Wing Bar, the Texas-based wing chain, continues to expand throughout Texas, opening a brand new location in Meyerland (8731 W Loop S.) just minutes from downtown Houston with the grand opening on April 22.
April 12, 2024/by admin

Firefighter fighting fire with water — Crisis is in the Future of Your Brand; It’s Time to Wake Up
It’s time to face the fact that your company will be involved in a crisis at some point and, if you’re not prepared, the damage will tough to contain.
March 15, 2024/by Jenna

holiday meeting room — Keeping Your Business Running During the Holidays
December fills with parties, gifts and sequins. From closing during quiet times to increasing work-from-home days, this month is all about flexibility.
December 3, 2023/by Jenna

Woman interviewing on camera — Best practices for media interviews
The art of media interviews is always evolving, but this year, we’ve seen changes unlike anything seen before. The priorities of every newsroom shifted entirely, and so did their interview styles.
February 25, 2021/by admin

Balloon-Health — Entrepreneurs: Maintain Your Mental Health
It can be scary to navigate the newness of entrepreneurship. Beyond the challenges of where or when you’re going to find your next client, it can also be taxing on your mental health.
July 29, 2020/by admin

student in computer having interview — How to nail that job interview
College grads, listen up! While the job market is challenging, don’t be discouraged. Use that expensive piece of paper you just earned alongside some extra strategy to land the best job for you.
July 17, 2020/by admin

Sever holding to go containers — Restaurant Week: Social media to the next level
Team Snackbox is recapping Restaurant Week 2020 and sharing some helpful marketing insights to help restaurant owners and other businesses achieve their growth goals.
July 6, 2020/by admin

Work-Life-Balance — Work-Life Balance: A Key Ingredient to Success
You know you’ve achieved work-life balance when the demands of your job aren’t getting in the way of your family, friends and your ability to be a happy you.
October 22, 2019/by admin

Original Taco Bell location — Fathers of Fast Casual: Taco Bell
The inception of Taco Bell is something millions of college students are thankful for today. We’re going back to the beginning, highlighting another father of fast casual dining.
January 10, 2018/by Jamie

People at a desk — Hiring Decisions Based on Your Gut
Interviewing candidates can be a daunting task, but if you balance the process between tests and gut checks, you’ll find great talent in unexpected places.
January 8, 2018/by Jenna

5 Gift Ideas for the PR Pro in Your Life

Only nine weeks till Christmas and for those who plan ahead, we have you covered. Here’s our top five gift ideas for the PR pro in your life.

November 27, 2017/by Jenna

PR Horror Stories: What happened and how we survived

For Halloween we’re talking about the scariest and most common crises we’ve seen and the best way to handle them.

October 31, 2017/by Jamie

Snackbox Gains New Account Executive

Austin, Texas (September 07, 2015) – Snackbox, a public relations…

October 24, 2017/by Jenna

Bob's Big Boy Statue outside restaurant — Fathers of Fast Casual: Bob’s Big Boy Burgers
At Snackbox PR, we love our food history. Bob's Big Boy is one of our favorite stories ... we love it so much we have a painting of the founder in our office.
October 5, 2017/by Jamie

PR Isn’t Just About Creativity

While creativity certainly builds solid campaigns, it's the reporting that measures our successes. Every good PR campaign needs a little of both.

September 12, 2017/by Jamie

Snackbox Promotes Young Star

“Yahaira has shown a strong proficiency in measurement and reporting as she has grown into her career at Snackbox,” said Jenna Oltersdorf, Snackbox.

August 31, 2017/by Jenna

Sample_Dog — Fall Events to Look Forward to in Austin
Fall in Austin, Texas is a magical time of year. There’s something about this time of year that really gets the people going!
August 29, 2017/by Jamie

What Universities Need to Start Teaching Students

Schools teach about press releases but fail to expand on how other materials play into the overall day-to-day functions of the PR world.

August 24, 2017/by Jamie

The Top Four Things I Learned at Snackbox

As my final weeks wrap up at Snackbox, it’s hard to believe my internship is almost over.

August 14, 2017/by Jamie

You Made It Through the Crisis… Now What?

As much as you would like to move on forever, the days after a crisis can be beneficial to your company in the future.

July 3, 2017/by Jamie

Snackbox PR Apprenticeship

We are looking for part-time candidates for our prestigious apprentice program!

June 28, 2017/by Jamie

Choosing the Right PR Spokespeople

Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary.

June 5, 2017/by Jamie

Levels of a Crisis: Who Knows What?

Not all crises are created equally! We’re breaking down types of crises into three levels based on who knows what, and give direction on how to handle each.

May 29, 2017/by Jamie

When the Answer to “Who You Gonna Call?” Isn’t “Ghostbusters”

Key to surviving any crisis is effective communication. How do you distribute up-to-date information clearly and quickly to a large group of people? One way is a Crisis Call Tree.

May 22, 2017/by Jamie

Crisis: Listening is Key

What’s everyone saying about your crisis? Is it really as bad as you thought? Is it worse?

May 16, 2017/by Jamie

Saying “I Don’t Know” Without Saying “I Don’t Know”

Ah, the art of strategic messaging. This is arguably the most important skill a public relations professional will use in a crisis.

April 24, 2017/by Jamie

Meet Team Snackbox: Eric Yule, Apprentice

Eric Yule joined Team Snackbox in January 2017. We like to call him “Other Eric” because we decided having two people named “Eric” in the office was too confusing.

April 21, 2017/by Jamie

Indiegogo and Kickstarter: Comparing the Two

A few weeks ago, we talked about crowdfunding and how it can help a business or product. It’s great to get things started or to make advancements, like a bigger space or improved/updated tools.

April 12, 2017/by Jamie

Rowdy Women Who Have Changed the Future

Great women have been leaving their mark on the world since time began, whether recognized or not.

April 10, 2017/by Jamie

PR Nightmare, A.K.A….

It’s one of the most dreaded words in PR – the “C” word. (Crisis… we’re talking about crisis.) It’s been described as “a PR nightmare” and referred to like,

April 4, 2017/by Jamie

What is Crowdfunding and How Can It Help?

Doing your own thing can be a costly venture, whether it’s creating your own product or starting your own company. Not everyone has investors that can financially back every idea they have

March 20, 2017/by Jamie

Meet Team Snackbox: Brandi Calhoun, Apprentice

Brandi Calhoun joined Team Snackbox in January 2017, and we adore her! You will too.

March 13, 2017/by Jamie

Event planning: Best PR Practices

Events and PR go hand in hand. No matter how big the event is, it’s never a bad idea to get some help on the public relations front. As an Austin-based PR firm, we think these tips are key for a successful

February 20, 2017/by Jamie

Three Simple Ways You Can Empower Women Today

Giving advice, speaking at colleges and mentoring employees are just some of the many ways you can empower young women. It’s wonderful to think one piece of advice can make a lasting impression.

February 13, 2017/by Jamie

Vocalize Your Empowerment

Imagine you’re at a happy hour with your friends. You’re all talking about your lives, your jobs, what you had for lunch earlier, that big win you had a work this week, etc. Starting those conversations,

February 6, 2017/by Jamie

Empowering and Educating Young Women

Educating students, mentoring interns and speaking at colleges are a few of the many ways to connect with aspiring professionals.

January 30, 2017/by Jamie

Empower By Investing

Things to invest in: college, stocks, bonds, hedge funds… Let’s be honest, those are very boring. We’re here to tell you there are more exciting things you can (and should) invest in!

January 23, 2017/by Jamie

Empowering Young Women through Mentoring

Graduating from college and entering the real world as an aspiring female professional is intimidating and it’s even more challenging when young women don’t have guidance along the way.

January 16, 2017/by Jamie

Six Weeks of Empowerment

When you Google the word “empowerment” (because no one uses paper dictionaries anymore), it is defined as “measures designed to increase the degree of autonomy and self-determination

January 9, 2017/by Jamie

The Story Behind: Everybody At This Table Eats

It’s not unusual for a company to have a mantra, but Snackbox’s is genuinely unique – everybody at this table eats.

December 12, 2016/by Jamie

Meet Team Snackbox: Yahaira Hernandez, AAE

Yahaira Hernandez is an Assistant Account Executive at Snackbox, spearheading the accounts for Jose Luis Salon and business coach Stephanie Chung.

December 5, 2016/by Jamie

The Texas Conference for Women

In November this year, I had the pleasure of being one of more than 7,000 women to become more empowered at the Texas Conference for Women. Here is what I learned...

November 28, 2016/by Jamie

Meet Team Snackbox: Jamie Hooker, AAE

Jamie Hooker is an Assistant Account Executive at Snackbox HQ. Here is a bit about her:

November 14, 2016/by Jenna

Social Journalism: What is It and Why is It Important?

The definition of “social journalism” varies among professionals in the industry. Some say the focus is on using user-generated content to help make an impact in communities.

November 10, 2016/by Jamie

Snackbox Turns 10: A Burning Question: Why “Snackbox”?

Before the inception of Snackbox, Jenna and Eric would visit their 24-hour gym in Charlotte, N.C. and think of as many random names for their future business as possible.

October 31, 2016/by Jamie

Snackbox Turns 10: What was trending 10 years ago?

We’ve talked about how much PR has changed in 10 years, but let’s look at the bigger picture and talk about what was trending in 2006 outside of the PR world. You may be cringing just thinking about it,

October 24, 2016/by Jamie

Snackbox Turns 10: PR: Look How Far We’ve Come

Ten years ago, it was a time when people listened to their voicemail. You know, like you leave one and the other person listens to it, and then actually calls you back?

October 17, 2016/by Jamie

Snackbox Turns 10: Our Favorite Work

When you run a PR and design firm for 10 years, your portfolio of work really adds up. You work with countless clients and produce an insane amount of content. Some of that content stands out,

October 10, 2016/by Jamie

October Food Holidays

Before writing this blog post, October held no special place in my heart. It has always been just another month with a holiday at the end of it where I shamelessly dress up as another kitschy

October 3, 2016/by Jamie

Snackbox Turns 10: We are the 4 percent

We have huge news! Snackbox turns 10 years old this year, and we’re happy-crying. This is a big deal because 96 percent of businesses fail within 10 years, making us part of the 4 percent

September 19, 2016/by Jamie

Our Team’s Favorite Travel Tips

Do you ever think, “There has to be better way” when you’re traveling? Luckily, our team has done their fair share of flying across the country.

September 12, 2016/by Jamie

Our Favorite PR Industry Newsletters

We have our favorite Austin, Texas newsletters and our favorite food newsletters, so we obviously have our favorite public relations newsletters!

September 5, 2016/by Jamie

Our Top Tips for a Great Performance Review

In my experience, I have had two performance reviews since I started at Snackbox. The first performance review happened while I was an intern

August 29, 2016/by Jamie

Our Favorite Food Newsletters

We’re shared our favorite Austin, Texas-based newsletters, now we want to share our favorite newsletters that surround one of our favorite things… food!

August 22, 2016/by Jamie

Signs your business is ready for PR

If you’re a business owner, of course you want more people checking you out. Of course you want more recognition, and of course you want people talking about you (in a positive way).

August 15, 2016/by Jamie

Our Favorite Austin Newsletters

We’re fans of newsletters here at Snackbox. Not only do they keep us in the loop in specific industries, but they also serve as inspiration when it comes to pitching and writing for social media.

August 8, 2016/by Jamie

Snackbox Services: Media Desk Sides

Looking to land an interview with Popular Science, Better Homes & Gardens and Cooking Light? We can help you with that.

August 1, 2016/by Jamie

The New and Improved Nutrition Facts Label

We’ve all been there, standing in the middle of the aisle at the grocery store trying to decipher the Nutrition Facts label on each thing we pull from the shelf. How many calories are in one serving?

July 25, 2016/by Eric

Cold Brew Trends

Coffee is a staple in most people’s lives, and coffee-giant, Starbucks, serves about four million of those cups of coffee every day. A trend that has emerged

July 11, 2016/by Jamie

Candy Making and Clean Labels

They say not to judge a book by its cover, but that rule doesn’t translate to food. For health-conscious grocery shoppers, they often search product labels for terms like “no artificial sweeteners”

July 4, 2016/by Jamie

What is News?

News (n.): newly received or noteworthy information, especially about recent or important events, to put it literally. But, there are certain elements of newsworthiness that a story should

May 31, 2016/by Jamie

Community Engagement: Social PR

Perhaps the easiest way to reach your audience in this day in age is social media. No matter what age group, everyone is on some type of social media. It's Twitter for the younger generations,

May 16, 2016/by Jenna

Shared Kitchens: How do they work?

Also known as “kitchen incubators”, “community kitchens” or “shared timed kitchens,” shared kitchens are a great option for entrepreneurs who are just starting out. So what are they?

May 2, 2016/by Jenna

Busy People Listen Up: Productivity Hacks

Are you one of those people that always have a million things on their to-do list? If you’re nodding your head, you know how important being productive is.

April 18, 2016/by Eric

How to Find and Hire a PR firm

It's a beautiful thing when a PR firm and a company join forces and together create awesome content to share with the public. It's important that there is a harmony between your business and the firm

April 11, 2016/by Jenna

How to Get the Most Out of PR Coverage

Since you're an awesome PR professional, you just got a huge placement in a magazine for your client that you have been working on for weeks. You're client is happy, you're happy, and all that

April 4, 2016/by Jenna

Choosing a Location for a New Restaurant

Choosing a location is arguably one of the most important steps in opening your new restaurant. After looking at what you can afford, there are other aspects of location that will affect your

March 15, 2016/by Jenna

March Food Holidays

Along with it being National Nutrition Month and National Caffeine Awareness Month (important), March is full of sweet and savory food holidays. St. Patrick's Day is reason enough to have a party,

March 2, 2016/by Jenna

New Butter Sprayer Transforms a Stick of Real Butter to a Spray in Seconds

Cooking, home entertaining, and baking just got infinitely easier with the creation of the biēm butter sprayer, a first-of-its-kind kitchen tool that lets users convert a stick of real butter

March 1, 2016/by Eric

Dos and Don’ts of an Interview

Awesome! You've secured a T.V. interview. This is a great opportunity to get great coverage and to spread the word about your organization.

February 29, 2016/by Jenna

The Future of Restaurant POS

If you’ve been to a Chili’s or Olive Garden lately, you probably noticed the tablet at the end of your table. Your server explained that if you wanted to order drinks, appetizers or desserts, you could do so

February 22, 2016/by Jenna

Meetings: You’re doing them wrong

You probably don’t go through a day of work without hearing the word “meeting” at least three times. Meetings are a huge part of the workplace and can either be productive or pointless,

February 15, 2016/by Jenna

How to Develop a Pitch Angle

Pitching makes the PR world go 'round. And what's a pitch without the perfect angle? Developing a pitch may come easy to some, but it takes creativity, research and thoughtfulness.

February 8, 2016/by Jenna

February Food Holidays

February will forever be linked with Valentine’s Day, but we can’t forget about the other 28 days of the month.

February 1, 2016/by Jenna

Creativity in PR

Creativity: the use of the imagination or original ideas, especially in the production of an artistic work. You could argue that creativity is fundamental

January 29, 2016/by Jenna

January Food Holidays

Contrary to popular belief, the holiday food season (or as some would say, “fat season”) does not end after Christmas. January is full of food holidays we feel obligated to celebrate.

January 4, 2016/by Jenna

Three Ways to Measure PR Success

Measuring the success of public relations campaigns has been a hot debate for many years. Based on our experience and research, we have found “success” can be measured

December 28, 2015/by Jenna

Email Etiquette Tips

Much like learning how to handle a business call, mastering email etiquette comes with experience. I practiced email etiquette while attending college when I emailed professors.

December 16, 2015/by Jenna

A Day in the Life of a PR Person

Before I begin, it is important to know that a PR person does not work a nine to five job. Yes, we may go into an office every day and work eight hours, but when we leave to go home,

December 10, 2015/by Jenna

What Diet? December Food holidays are here.

The holiday season is notorious for all the delicious food that comes around. Some may argue the holidays are a time for indulgence when you can forget your latest diet.

December 1, 2015/by Jenna

6 Tips for Interviewing with a Reporter

In all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth,

November 17, 2015/by Jenna

Using Google Analytics to Track Your Audience

If your company or business is part of the 21st century, it has a website. Today, a business’s website is the very first place a potential customer will go if they want to know more about what you

November 9, 2015/by Jenna

Mark Your Calendars with November Food Holidays!

When you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays?

November 2, 2015/by Jenna

Mixing it Up: Blender Bike Tour

Blending a smoothie in a blender? Psh—that’s so last year. How about blending a healthy and delicious smoothie ON a bicycle? Talk about killing two birds with one stone!

October 26, 2015/by Eric

Snackbox Invents Celebrity Pancake Portraits

If you haven’t witnessed a celebrity pancake portrait—you’re in for a sweet treat. Google “Batter Blaster’s Celebrity Pancake Portraits”

October 19, 2015/by Eric

Branding Yourself on Social Media

If a potential employer Googled your name and found your social media accounts, what would they see?

October 12, 2015/by Eric

Perspective: Top 4 skills for AAE’s

As a fresh-out-college assistant account executive (AAE), I remember many of the challenges I faced.

August 7, 2015/by Jenna

Snackbox Dishes: Favorite Austin Spots for Beer

If you know Team Snackbox, you’re aware that we love food and drink. Our client, Adelbert’s Brewery, is Austin-based and one of our favorite beers to cool down with.

July 24, 2015/by Eric

Five Things Franchise Marketers Need to Know

Marketing professionals thrive on the opportunity to work with franchises. Not only are franchises spread across a large area—but since franchises grow from the ground up, marketing pros

July 20, 2015/by Jenna

How to Travel Like the Fashionista You Are

Many people (including me) love to travel in our yoga pants and sweatshirts, mostly because it’s comfortable to move around in from place to place.

June 15, 2015/by Jenna

The Ins and Outs of LinkedIn

LinkedIn….You have one collecting cyber dust, or you’ve heard of it amongst your colleagues. LinkedIn is no Facebook— you can’t browse

May 13, 2015/by Eric

Conference Call Business Etiquette

For some folks, being on a business call comes as naturally as riding a bicycle, but a conference call is another ball game. Why is that? When you are on a business call, you are in a more controlled situation

May 6, 2015/by Eric

Casual Friday Fashion Tips

Friday is a favorite around Snackbox HQ. Not only does it kick off the weekend—but it’s also causal Friday around these parts.

May 1, 2015/by Jenna

Business Meeting Etiquette

Picture yourself at a business meeting, you are deep in discussion with your bosses and coworkers when all of sudden you notice a loud ringtone coming from across the table.

April 28, 2015/by Eric

Media Alert vs. News Release

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

April 1, 2015/by Jenna

Writing and Formatting Tips for News Releases

You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.

March 25, 2015/by Jenna

Press Release or News Release?

You’ve followed all the rules for your news release. Or wait.. your press release.
Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference?

March 18, 2015/by Jenna

10 Practices for Media Pitching

If you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time

March 18, 2015/by Jenna

How to Format a Media Alert

Although Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each,

March 11, 2015/by Jenna

Media Alert vs. Press Release

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

February 25, 2015/by Jenna

Austin Woman Magazine Tour

Team Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of

January 28, 2015/by Jenna

Adelbert’s Brewery Names Snackbox PR Agency of Record

Team Snackbox loves a lot of different things, but two things we are passionate about are food and drink. With that being said, we are ecstatic to announce

January 23, 2015/by Eric

Preparing for a PR Crisis

“By failing to prepare, you’re preparing to fail.” We have heard this quote time and time again, and unfortunately we usually hear it once something

January 20, 2015/by Jenna

Understanding Your Basic Copyright Rights

As professionals in a creative field, a lot of us have side jobs freelancing. Weather you’re a freelance writer, graphic designer, or you do both,

January 13, 2015/by Eric

Fun Fundraising Ideas

‘Tis the season for giving! It’s a new year and the perfect time to start planning charity fundraising ideas for you and your team. Not only do you get to give back to your community,

January 6, 2015/by Eric

KVUE Tour

Team Snackbox is at it again—touring local media outlets and soaking up as much information as we possibly can about the anchors and reporters we work with. We recently had the pleasure

December 29, 2014/by Eric

Top Tips for T.V. Interviews

A huge part of PR is securing T.V. coverage. T.V. coverage usually includes one-on-one interviews with reporters, journalists, or anchors. Although it looks as if everyone on T.V. knows

December 22, 2014/by Jenna

8 signs your website is majorly outdated

People can tell a lot about a person or a company by visiting their website. With technology being the most convenient way to research, people often visit your website to get a good idea of what you do

December 17, 2014/by Eric

What does the color of your logo say about your business?

Did you know 84.7% of consumers cite color as the primary reason they buy a product? Did you also know that 93% of people consider visual appearance when they purchase things?

December 10, 2014/by Eric

5 Things We Learned From the Austin American-Statesman

As PR pros, it’s extremely important to know your local media outlets like the back of your hand. Whether you’re pitching T.V., radio, or print,

December 8, 2014/by Eric

The In’s and Out’s of a Successful eNewsletter Campaign

We see it all the time especially around the holidays—our email is overflowing with messages about the same deals. Nordstrom’s Labor Day Sale, Dillard’s President’s Day Sale

December 3, 2014/by Eric

How to Create a Design Space to Inspire You

Are you tired of that gray cubicle of yours? What about that fluorescent lighting that’s giving you a headache by 2:00? We don’t blame you.

November 26, 2014/by Eric

Turkey Talk

Nothing goes better with cool weather and football than a juicy, well-flavored, turkey on Thanksgiving or any other fall day. It’s November and time to nail that recipe that yields one of the most exciting

November 24, 2014/by Jenna

PR: You’re Doing it Wrong

I’m old. I’ve been in this business for a long time. Want proof?

November 21, 2014/by Jenna

5 Entrepreneurial Lessons From Movies

Let’s face it—our culture is movie obsessed, and we’re no exception. Whether you’re settled in your career or working hard towards it, there’s nothing like an inspiring movie to get your entrepreneurial juices flowing.

November 19, 2014/by Eric

It’s Movember

November brings cooler weather, awesome food, and… moustaches? You may have heard the term “No Shave November” and November first, kicks off the first official day of the hairy month

November 17, 2014/by Eric

10 Creative Ways to Reduce Stress

Yes, nail polish! Place a dot of nail polish somewhere on your cell phone or case, reminding you to relax and slow down before taking the call.

November 12, 2014/by Eric

Time it Right- The Science of Facebook Posting

You have a company Facebook, a bunch of followers, awesome pictures and… no likes? Believe it or not, researchers have posting on Facebook down to a fine science.

November 5, 2014/by Eric

Alternatives to Austin’s Tex Mex Scene

Austin has become a prime location in the restaurant scene. Get out of your food rut, and check out these hot spots.

October 30, 2014/by Eric

Top 10 Travel Tips for Business Travelers

When it comes time for business trips, people often imagine uncomfortable flights, not enough sleep, and tons of stress. What if we told you that your business trip could be a lot less stressful.

October 29, 2014/by Eric

5 Ways to Build Relationships with Reporters

PR pros often forget that there’s more to public relations than awesome communication skills, contacts, and a great pitch. Building a solid relationship with reporters is crucial

October 22, 2014/by Eric

What NOT to Do/Wear During a Job Interview

So you have internship experience, a college degree, and your planner cleared for ample amounts of job interviews. But how do you present yourself and what do you wear?

October 13, 2014/by Eric

Tips for a Successful Media Interview

Some people feel comfortable being in front of a camera, others may not feel the same way. In the public relations industry, we are taught how to execute media training for our clients.

September 17, 2014/by Eric

How to Drive Facebook Traffic

Facebook is one of, if not the most popular social media sites that businesses use to gain more exposure and more customers. In fact, 80 percent of U.S. social network users prefer to connect

September 3, 2014/by Eric

We’ve Moved!

Snackbox has a new home! We are thrilled to announce we have…

August 27, 2014/by Eric

“Put That Release on the Wire”

At Snackbox, we know how to find and distribute great news for our clients, from publicizing a new product or event to announcing a new service.

July 2, 2014/by Eric

8 Great Tips for Combatting Writer’s Block

Ah, the dreaded writer’s block. We have all endured it at some point in our lives. You go from having many creative thoughts pouring out of you to blankly staring at your computer screen waiting

June 25, 2014/by Eric

Top 7 Ideas to Inspire Creativity at Work

Implement Confidentiality: Having a suggestion box creates an outlet in which employees can voice ideas without fear of reprimand.

June 18, 2014/by Eric

Business Casual: Top Work Fashion Trends for 2014

Work fashion trends have evolved from simple and professional outfits to fun and creative power suits. This year, fashion leaders around the world are inspiring work fashion trends

May 27, 2014/by Eric

Snackbox + Smoothie King

Snackbox has been named public relations agency of record for Smoothie King, a privately held franchise based in New Orleans, Louisiana.

May 13, 2014/by Eric

Snackbox Promotes Yahaira Hernandez

We would like to congratulate our own Yahaira Hernandez who has…

May 5, 2014/by Eric

5 Famous Ad Men

Prior to the 1960’s Creative Revolution in Advertising, print and television advertisements were generally stagnant, boring, and explanatory. Print solely consisted of a feature of the product

April 23, 2014/by Eric

Elements of a Strong Brand

What does having a “brand” mean? Some may think about a company’s image, or a company’s logo, or perhaps their motto.

April 16, 2014/by Eric

10 Tips for Managing a Social Media Community

1. Engage with your Audience
Don’t simply post content and then leave it unattended. Be sure to answer any questions

April 9, 2014/by Eric

El Paso Ghost Burger Challenge

We know that El Paso residents like their spicy foods…but who can really handle the heat? On April 10th, Executive Chef Sarah Kosravani of Star City Kitchen and Palomino Tavern,

April 9, 2014/by Eric

Instagram Marketing Tips

Launched in 2010, this photo and video sharing social networking platform has exploded in popularity. As of January 2014, Instagram has approximately 150 million active users.

April 2, 2014/by Eric

Cold Brew Coffee

Cold brew coffee is the process of steeping coarsely ground coffee beans in water for long periods of time – usually 12 hours or more. This generates a stronger, more concentrated brew

March 26, 2014/by Eric

Top 10 Time Management Tips

Many people often find themselves completely stressed and overwhelmed that they can’t even find the time to alleviate that stres

March 19, 2014/by Eric

Food for Thought: Bioengineered Foods

We have all heard of “bioengineered foods” or “genetically modified foods”, and we have surely also heard some hot debates on the topic.

March 12, 2014/by Eric

Not All Online Reviews Are Created Equal

Angie's List, Yelp, Better Business Bureau - there's an almost endless list of online review websites out there, all telling you they know what a company is like, but do they really tell a company's whole story?

March 5, 2014/by Eric

Food Terrorism

While unlikely to happen, yet aware of the threat, the U.S. government proposed legislation at the end of last year that would address the risk of food terrorism. The fact of the matter is our food supply

February 26, 2014/by Eric

Social Media Predictions for 2014

(1) Google+ Will Finally Be a Thing
Let’s face it – Google+ is a bit confusing. And like it or not, that’s been a significant deterrent in their rate of conversion from Facebook.

February 19, 2014/by Eric

Are You Jelly?

Brought to you earlier this January by one of the cofounders of Twitter, Jelly is hyped as the next big thing in social media. It’s built on a simple question-and-answer format and currently available

February 12, 2014/by Eric

Responsive Design

What is it? Why does it matter? It’s no secret that our culture consumes more information on the go, and what was once considered a secondary design concern

February 10, 2014/by Eric

The Ultimate True Texas BBQ Experience

When you visit our headquarters in Austin, Texas, after we settle on the date, the next conversation is usually focused on where we’ll eat. Without fail, you’ll ask us about the famous Texas barbecue.

February 5, 2014/by Eric

8 Great Slow Cooker Recipes

We all work hard during the day at work, but once you get home from your day, do you really want to cook dinner EVERY night? Here are some of our favorite crockpot recipes.

January 29, 2014/by Eric

The Most Important Meal

Breakfast is the most important meal of the day, but many of us don’t feel like we have the time for it. Our team is giving you five quick and easy ways to make breakfast in the morning.

January 22, 2014/by Eric

The News Release Isn’t Dead

Just because a news release is written, it doesn’t automatically guarantee media coverage. To that end, there are a number of materials that we use in order to get the job done.

January 15, 2014/by Eric

Our Favorite Food Trends for 2014

The new year is already looking bright, and we’re excited about all the impending possibilities. Several culinary experts and bloggers have posted their predictions of food trends

January 13, 2014/by Eric

Lunch on the Go

Are you having trouble deciding what to bring to lunch? Or are you just bored with the same old choices? Our team is sharing some of our favorite

January 8, 2014/by Eric

Visiting Austin? Do This.

Austin is a very unique and unusual city tucked in the heart of Texas. When visiting Austin there are many things that need to be at the top of your list.

December 18, 2013/by Eric

Cunningham Promoted

A very warm congratulations to our own Caitlin Cunningham who…

December 12, 2013/by Eric

Our Favorite Winter Accessories

Just like furnishing your new home, every working girl needs to be in possession of certain accessories for the winter. These pieces need to be classy items that have some longevity to them,

December 11, 2013/by Eric

Snackbox + You = Awesome?

Hello. We’re Snackbox. And, we’re exploring the possibility of adding a public relations pro to our growing team that’s based in Austin, Texas.

December 2, 2013/by Eric

12 Thanksgiving Traditions

As the holidays are fast approaching, everyone is beginning to get into the holiday spirit through their various traditions. There are so many traditions surrounding the Thanksgiving holiday

November 26, 2013/by Eric

Keeping meetings organized and effective

We have all been in meetings that seem to drag on or discuss unrelated topics. There are steps that can be followed in order to keep your meeting organized and running efficiently.

November 22, 2013/by Eric

5 Alternatives to a Conference Table Meeting

So many meetings take place around a stuffy conference table. Being in a creative industry, having meetings in unusual places that could lead to inspiration is a great idea.

November 20, 2013/by Eric

Elements of a Strong Story Angle

Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.

November 18, 2013/by Eric

Become a Better Note Taker

Taking good notes is only half the battle in your professional career. Great note taking skills will allow you to apply the knowledge that you have learned and retain the material.

November 13, 2013/by Eric

12 Tips to Becoming a Better Presenter

How you present yourself is key in the PR and advertising world. Giving presentations is a task that communications professionals perform on a regular basis.

November 6, 2013/by Eric

Jose Luis Salon: On Stage

Celebrating their 25th Anniversary, Jose Luis Salon had an amazing runway show at The Hartland Plaza. The show was absolutely incredible.

September 19, 2013/by Eric

Snackbox Announces New Employee

By Christine Vivoli, Snackbox
Snackbox is thrilled to announce…

September 16, 2013/by Eric

Snackbox Moves into Whit Hanks Building

This past month Snackbox has moved its headquarters into the historic Whit Hanks building on West Sixth Street.

September 6, 2013/by Eric

Jose Luis Salon Selects Snackbox

Snackbox has been selected to handle public relations efforts…

August 23, 2013/by Eric

Nest Modern Selects Snackbox

Snackbox has announced its appointment as public relations and…

August 23, 2013/by Eric

New Addition to Snackbox Team

Snackbox, a public relations, social media and design firm, is proud to announce the appointment of Christine Vivoli to the new intern position within the growing Austin office.

August 16, 2013/by Eric

How to Select the Best PR Firm

You’ve got the next great business idea. You’ve got the backers excited about your idea, the staff is in place and you’re ready to hit the streets. Now all you need is a public relations firm

August 8, 2013/by Eric

Getting Crafty: CHA Selects Snackbox

New Jersey-based Craft & Hobby Association, has chosen…

July 2, 2013/by Eric

AERC Recycling Solutions Picks Snackbox

The Allentown, Pennsylvania recycling company, AERC Recycling…

June 28, 2013/by Eric

Square Roots Festival Music

The music lineup has just been revealed for the second annual Square Roots Festival in Chicago, July 12-14. More than 35 acts will perform across four different stages,

May 22, 2013/by Eric

Our Austin List: Things to do

A few years ago, Snackbox decided to make Austin, Texas home and we couldn’t be happier about it. Austin is a city few know about, aside from the fact that Austinites are proud of being “weird,”

May 14, 2013/by Eric

Brian Mayfield Named President of Atlantic

Atlantic, a Huntsville-based company specializing in remote sensing, surveying and consulting services, has named Brian Mayfield

May 13, 2013/by Eric

2013 Food Trends

Every year, it seems like there’s a new trend in food, much like there is in fashion. A few years ago, it was cupcakes, which really hasn’t seemed to die

May 7, 2013/by Eric

Snackbox + Square Roots

The Chicago-based Old Town School of Folk Music and…

April 22, 2013/by Eric

Handling Customers Who Do Not Pay

Being an entrepreneur can be one of the most rewarding experiences you can ever have; you get to set the rules, do work you love and get paid for it.

April 16, 2013/by Eric

Hyperwear Selects Snackbox

Austin-based Hyperwear has selected Snackbox as its public relations…

February 1, 2013/by Eric

Austin Under 40 unveils 2013 nominees

Via CultureMap: Austin Under 40 unveils 2013 nominees; finalists…

January 31, 2013/by Eric

Former Football Star Tackles Challenges for Moving Families

For 10 years Johnnie Johnson excelled in the National Football League as an All-Pro safety for the Rams.

January 23, 2013/by Eric

The Ledges Selects Snackbox

Huntsville, Alabama-based country club, The Ledges, has selected…

January 18, 2013/by Eric

Moving Families Initiative Picks Snackbox

For 10 years Johnnie Johnson excelled in the National Football…

January 7, 2013/by Eric

Woodland Foods Selects Snackbox

Based just outside of Chicago, Woodland Foods has selected Snackbox…

November 30, 2012/by Eric

Revelry Alliance Selects Snackbox

Chicago-based Revelry Alliance has selected Snackbox as its public…

November 13, 2012/by Eric

Hill Country Eye Center Selects Snackbox

Hill Country Eye Center has selected Snackbox as its public relations…

November 5, 2012/by Eric

Pickn’Tell Selects Snackbox

Tel Aviv, Israel-based Pickn'Tell has selected Snackbox as its…

October 16, 2012/by Eric

Atlantic Selects Snackbox

Huntsville, Alabama-based Atlantic has selected Snackbox for…

October 10, 2012/by Eric

Jenna Speaking at Texas Nonprofit Summit

A positive, recognized brand identity for your nonprofit can do everything from attracting skilled board members to raising money.

September 12, 2012/by Eric

Chicago-based Early To Bed Selects Snackbox

Chicago-based Early To Bed, a woman-owned and woman-oriented…

September 5, 2012/by Eric

Jenna Featured on Blog Talk Radio

Listen to Jenna's interview with the Lonely Gourmet here: http://www.blogtalkradio.com/lonely-gourmet/2012/08/10/friday-radio-feast

August 10, 2012/by Eric

Bone Spirits and Snackbox Announce Partnership

Austin, Texas (February 14, 2011) – Snackbox has been selected as the public relations and social media agency of record by Bone Spirits LLC, a Texas-based distillery launching four spirits

February 14, 2012/by Eric

“Stay hungry, stay foolish.”

As you all know Steve Jobs passed away yesterday. His passing inspired me to write a few words about the effect he has had on my life, career and Snackbox.

October 6, 2011/by Eric

Snackbox on Social Media

Jenna will be speaking at the International Quilt Market this…

August 15, 2011/by Eric

Snackbox on Branding

Jenna and Snackbox account director Natalie Boscia will be speaking…

August 15, 2011/by Eric

Social Media: Building a COMmunity

When you think of the term “community,” what is the first thing that comes to mind? Your neighborhood? Religious affiliation? Group of friends? The truth is that community

August 2, 2011/by Jenna

Taste of St. Louis Picks Snackbox

We're proud to announce that Taste of St. Louis has selected…

July 25, 2011/by Jenna

Environment: Just a Trend?

Have you ever had someone in public relations ask you, “What is your environmental angle?” Or, “Is there a eco-friendly angle to that?”

June 23, 2011/by Jenna

What’s Your Reputation?

Quick! What is the first word that comes to mind when you think of Lindsay Lohan? What about Charlie Sheen? How about Oprah? All pretty different answers, huh? Why is that?

June 16, 2011/by Jenna

ABJ Women of Influence

We're proud to announce that Jenna Oltersdorf has been nominated…

June 13, 2011/by Eric

Destination: Social Media

Social media is a great way to connect with guests beyond the confines of your property before, during and after their visit. As long as you give social media the attention it deserves

May 25, 2011/by Jenna

Money Smart Week Recap

With more than 500 financial education events hosted throughout Chicagoland during the first week of April, Money Smart Week provides a wealth of knowledge to consumers;

May 19, 2011/by Jenna

Heads in Expensive Beds

I often visit Chicago for business (and pleasure), but this past trip was my first time staying at the incredible Ritz-Carlton. As I ordered room service at 9 p.m. on a Wednesday night, I realized

May 18, 2011/by Eric

Embroidery Online Recap

With no social media presence and a small online presence, Embroidery Online needed to build a social media strategy that built a community and drove traffic back to www.EmbroideryOnline.com.

May 16, 2011/by Jenna

Snackbox Announces New Practice

At Snackbox, we pride ourselves on being flexible, creative and proactive in the way that we are able to adapt to our clients’ needs and professional work styles. But along the road, we have gained

May 13, 2011/by Jenna

10 Questions to Ask a PR Firm

Follow the link to read the questions you should ask a PR firm…

May 2, 2011/by Eric

Protecting Your Business

Running a business is all about building and maintaining strong business relationships. However, business owners sometimes fail to give the proper attention

March 22, 2011/by Jenna

‘I’ is for Invoicing

When your first client comes on board, it's an exciting time ... not only are you officially a company now, but you also are beginning to get paid for what you do!

March 9, 2011/by Jenna

Commercial vs. Personal Auto Policies

One question I frequently encounter as an Agent is whether or not a business should have their vehicles covered by a commercial auto versus a personal auto policy.

March 7, 2011/by Jenna

PR 101: How to Avoid a Crisis

Philanthropy is something that my family and I are passionate about as a means to give back to the communities we live and do business in.

March 2, 2011/by Jenna

‘H’ is for Health Insurance

Sure there are a million reasons why you shouldn’t have health insurance, but there are a billion reasons why you should.

February 28, 2011/by Jenna

Snackbox Wins Federal Reserve Bank of Chicago

Snackbox has been selected by the Federal Reserve Bank of Chicago…

February 25, 2011/by Jenna

‘G’ is for Goals

You have made the decision to launch your business, you know your area of expertise and what makes your product or services unique. Now what?

February 21, 2011/by Jenna

Chinet Selects Snackbox

Snackbox has entered into a partnership with Chinet® disposable tableware to provide public relations support surrounding its portfolio of consumer products.

February 18, 2011/by Jenna

‘F’ words for Entrepreneurism

As an employee, failure is looked upon in a negative light. As an entrepreneur, failure is just part of the learning process. If failure is an option, then that just means you're taking risks

February 14, 2011/by Jenna

So you want to work at Snackbox?

As a business owner, I receive a lot of emails about available positions. And, when I talk about needing specific types of people on Twitter, the numbers double, sometimes triple.

February 14, 2011/by Jenna

‘E’ is for Experts

Let's face it: We're entrepreneurs because we're experts at what we do ... I'm a Public Relations entrepreneur because I'm good at PR, not necessarily an expert at running a business.

February 9, 2011/by Jenna

‘E’ is for Employee Personnel Files

In almost every employment case, one of the first things your ex-employee will ask for is a copy of his personnel file. In fact, ex-employees will often ask for a copy of their file before litigation begins

February 7, 2011/by Eric

‘D’ is for Desk

For those of you working out of an office, skip this post. For the rest of you, listen up. Having a work space of your own, whether its a small desk that's housed in a closet or it's a physical room,

January 31, 2011/by Jenna

‘C’ is for Competition, too.

As an entrepreneur, there are tons of mistakes than can easily be made ... that's the scary part. On the flip side, in order to prevent surprises and mistakes, there are certain measures you can take to protect

January 29, 2011/by Jenna

‘C’ is for Client Service

This post is inspired by my own experiences with a vendor who shall remain nameless. I have to tell you: It's super tempting to call them out publicly, but I'm going to take the more professional

January 28, 2011/by Jenna

‘C’ is for Calendar

If you host an event of any kind - seminars, conferences, networking, happy hours, even online events - you probably thought about promoting your event on a community calendar.

January 27, 2011/by Eric

‘C’ is for Contract

Once we landed our first big client, I spent a big chunk of money to have a lawyer create a contract template for us. The template is massive - about nine pages in total

January 24, 2011/by Jenna

‘B’ is for Bootstrap

As defined by Wikipedia, "Bootstrapping or booting refers to a group of metaphors that share a common meaning: a self-sustaining process that proceeds with external help".

January 20, 2011/by Jenna

‘B’ is for Blogging

Have an opinion? Know a lot about a particular subject? You need to be blogging. Blogs are a great tool in which opinions can be shared, trends can be explored, etc.

January 17, 2011/by Eric

NomNomist Logo Unveiled

It's no secret that I love food ... so it's only natural that my love for food gets a home

January 17, 2011/by Jenna

‘A’ is for Accountant

Our business is focused on public relations, social media, and design … mathematicians, we are not. Even if you aced every math test in school, hear me out about the luxuries of an accountant.

January 11, 2011/by Jenna

Look Before You Launch

This should be filed under “Do as I say, not as I did”. You see, Snackbox was launched before we had a strong client base, before we had a nest egg prepared.

January 11, 2011/by Jenna

Are You Entreprenur Material?

Not everyone is entrepreneurial material. Anyone can start a business, but an entrepreneur is someone who can start a business and give it life.

January 3, 2011/by Jenna

Batter Blaster on The TODAY Show

In case you missed it, check out this clip featuring Nathan Turner, Kathie Lee Gifford, Justin Long, and our very own Batter Blaster

December 3, 2010/by Eric

Jenna Selected for Emerge 2010

Austin, Texas -- Jenna Oltersdorf, principal of Snackbox, an Austin-based public relations and design firm, has been selected by Leadership Austin for the 2010 Emerge class.

November 17, 2010/by Eric

Bernina Textile Group Picks Snackbox

Austin, Texas -- Snackbox, an Austin-based public relations and design firm, has won social media assignments for the Sewing Supplies Division of the Bernina Textile Group, based in Aurora, Illinois.

November 8, 2010/by Eric

Jenna Named VP of NOCC, Austin

Austin, Texas -- Jenna Oltersdorf, principal of Snackbox, an Austin-based public relations and design firm, has been appointed vice president

November 2, 2010/by Eric

Vote for Your Favorite Video

Friends, from now through September 30, you can vote for your favorite video submissions for the

September 15, 2010/by Eric

From a Circle to a Sphere: Evolution of delivering digital content

For the last couple of years, I’ve been working to strengthen news content through viewer interaction and user generated material. As I said in a recent interview,

July 22, 2010/by Eric

Backgrounding People And Companies

Special Projects Executive Producer Aaron Wishce recently attended a workshop given by Margot Williams, a researcher/librarian at the New York Times. She compiled an impressive list of websites

July 20, 2010/by Jenna

The 80/20 rule, or why I chose iPhone over Android

The prelude: I’ve had an iPhone since the 3G. I love the iPhone. I’m not crazy about the rules for applications in the app store and I do wish it was a bit more customizable than it is,

July 15, 2010/by Eric

Creating New ASL Signs For Social Media Concepts

How do you create a sign for new concepts emerging in the English language? The vocabulary surrounding social media is new, and there aren’t official American Sign Language

July 13, 2010/by Jenna

3 Ways To Find Communities On Twitter

We know Twitter is a great way to connect with others online, but how do you broaden your connections and find others with similar interests?

July 6, 2010/by Jenna

Entrepreneurs: 5 Rules to Work By

Entrepreneurs have no "off" switch and, if you're like me, you're constantly working to grow your business, improve productivity... all the while wishing you had just a little downtime

July 1, 2010/by Jenna

Power and Grace in Community

I recently sat in a 5th grade lesson on the life of Pioneers along the Oregon Trail. It reminded me that humans have long been leveraging the strengths of individuals for the greater good

June 18, 2010/by Jenna

Working Breaking News Via BlackBerry

When initial reports came into the newsroom about the shootings at Fort Hood, the information was spotty – as it usually is in the beginning. We had all just come out of the afternoon meeting

June 15, 2010/by Jenna

Happy Networking, Happy Couples

Opportunities to network can arise in almost any setting. But have you ever been at a social gathering and been so involved in making a business connection that you either ignored

June 8, 2010/by Jenna

Can Social Media Be Used Against Employees?

The short answer is – yes. The longer answer is that in Texas employers generally are free to monitor employee social media postings

May 18, 2010/by Jenna

Tools for Virtual Offices

It's funny: When we first launched Snackbox, my idea of success was office space, employees and a commute. But one day, after rolling out of bed and walking 10 feet to my computer,

April 28, 2010/by Jenna

Jenna’s Media Relations Commandments

1. Thou shalt research EVERY reporter on your media list. And research is *not* defined as hopping onto Cision ... that's just the beginning.

April 19, 2010/by Jenna

Email Campaign Timing

People ask me all the time, "when should I send my email?" And usually, I have about as much information about that campaign as you do – which is not much. If you spend some time researching

April 13, 2010/by Jenna

Small Business Shoulda Coulda Woulda’s

So you want to start your own business. Great! It is one of the American dreams. But many entrepreneurs will tell you that along the way to that dream there can be some nightmarish lessons

April 7, 2010/by Jenna

Business Etiquette: Table Manners

While I'm certainly not an etiquette expert, I do feel it's important to share basic etiquette rules, especially concerning table manners. As an entrepreneur, I find myself attending

March 23, 2010/by Jenna

What to Keep in Employee Personnel Files

In almost every employment case, one of the first things your ex-employee will ask for is a copy of his personnel file. In fact, ex-employees will often ask for a copy of their file before litigation begins

March 3, 2010/by Jenna

Zucchini Pancakes

Ingredients:4-5 medium zucchini3/4 tsp salt4 eggs1 garlic clove,…

February 19, 2010/by Jenna

Everyday is Valentine’s Day at Snackbox

You love your significant other, right? And you enjoy your evenings and weekends together ... but how would you feel if you spent 24 hours a day, seven days a week together? Could you do it?

February 12, 2010/by Jenna

Ins and Outs of Foursquare

With any aspect of social media most of us are making up the rules as we go along and Foursquare is no different. For those of you who aren't familiar, Foursquare is a location based social network

February 10, 2010/by Jenna

Five Things Every CEO Should Know

1. Know your customers. If you don't know your customers, then how can you expect to know how to sell them your product or service?

February 8, 2010/by Jenna

Beefy Veggie Soup

For those of you preparing for the snowpocalypse, check out this…

February 5, 2010/by Jenna

Spray and Pray PR

Having been in the PR business for more than a decade, I've seen a lot, both good and bad. It continues to amaze me that the complaints,

February 2, 2010/by Jenna

Job Searching Secrets from the Frontlines

As an entrepreneur and principal of our public relations practice at Snackbox, I see resumes from a wide variety of job seekers throughout the country on a regular basis.

February 1, 2010/by Jenna

Cheesy Chicken Enchiladas

This Cheesy Chicken Enchilada recipe takes 20 to 30 minutes to prepare, but is oh, so yummy!

January 29, 2010/by Jenna

Simple Steps for Getting Retweeted

This social media stuff can be tough for newcomers and in this post, I'm going to attempt to not only explain the art of the "retweet" but also provide tips for getting retweeted.

January 27, 2010/by Jenna

Social Networking is Not Like Middle School

Why building a following on Twitter should NOT be like a middle school popularity contest. I have a confession. Over the course of the past few

January 26, 2010/by Jenna

Facebook Fan Pages vs. Group Pages

We talk a lot about the importance of social media on this blog, but as we dive deeper into the topic, we're noticing a lot of tactical questions popping up from our followers.

January 19, 2010/by Jenna

Jenna Nominated for Social Media Award

This month we learned that Jenna has been nominated for the Texas Social Media Awards. The nominees will be reviewed by a panel of judges.

January 13, 2010/by Jenna

Our Top eBlast Tips

1. Do NOT use the CC field when addressing your recipients. Blind…

January 7, 2010/by Jenna

Satisfied Client, Northland Bordeaux

In 2009 the Snackbox design division had the honor of working with Northland Bordeaux. Our tasks were great: Redesign www.northlandbordeaux.com

January 6, 2010/by Jenna

Bill’s Rum or Bourbon Balls

This recipe was kindly shared by Bill Prickett (@bprickett on…

December 16, 2009/by Jenna

Today is National Cotton Candy Day

Cotton candy is a form of spun sugar and is mostly air, so servings…

December 7, 2009/by Jenna

Client News: Cothron Donation

Cothron’s Security Solutions, a family-owned and operated security company based here since its founding 60 years ago, on Nov. 24 announced

December 7, 2009/by Jenna

Happy Snackiversary!

Today, just three short years ago, Eric and I established Snackbox…

November 16, 2009/by Jenna

Friday Snack: BLT Creamy Mac & Cheese

Salt1 lb. ziti rigati pastaExtra virgin olive oil (EVOO) for…

November 13, 2009/by Jenna

Friday Snack: Beef Roast with Dumplings

1 boneless beef rump roastSaltPepperGarlic powderFlourOil3 tablespoons…

October 30, 2009/by Jenna

Treat Your Job Search Like a Client

A few things to think about as you look for a job ... you have a lot of competition. Treat your job search just as you'd treat a client.

October 30, 2009/by Jenna

PR Industry Changes Course

As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly…

October 27, 2009/by Jenna

Finding Journalists on Twitter

Twitter is an incredible tool for PR pros. Use www.muckrack.com…

October 14, 2009/by Jenna

Facebook Fan Page Done Well

When social media is used correctly, it can do some truly great things. Many of us use Facebook for personal use, but when it comes

October 7, 2009/by Jenna

Some Assembly Required Blog

Check out this piece written by our favorite professional speaker and author Thom Singer:

September 27, 2009/by Jenna

Austin Entrepreneur Network Feature

When Jenna Oltersdorf and her husband Eric made the decision to relocate from Chicago to Austin to be closer to family, they had no idea that Twitter would help propel them ahead

September 27, 2009/by Jenna

Jenna Speaking at AAF Topeka

The American Advertising Federation in Topeka, Kan. has invited…

September 24, 2009/by Jenna

Friday Snack: Zucchini Pancakes

Ingredients:4-5 medium zucchini3/4 teaspoon salt4 eggs1 garlic…

September 11, 2009/by Jenna

California Snackbox

Ingredients:Sourdough bread, slicedHalf avocadoRed onionTomatoMuenster…

August 21, 2009/by Jenna

Jenna’s Guest Column in TalentZoo

It’s no secret that both public relations (PR) and advertising offer unique benefits when employed correctly. And, when working together, the two practices can build awareness, boost brand value

August 18, 2009/by Jenna

NC-17 Root Beer Float

Ingredients:Vanilla flavored rumRoot beerVanilla ice cream
Directions:
In…

August 14, 2009/by Jenna

Jenna Featured in Pink Ladders

Rungs of Wisdom: "No matter what you're up against, belive in…

August 13, 2009/by Jenna

Strawberry Freezer Jam

One of my favorite recipes made by my grandmother each summer.
Ingredients:2…

July 31, 2009/by Jenna

Best & Worst Cities for Recession Recovery

"Ten cities poised for a rebound -- and 10 cities with a long slog ahead"

July 28, 2009/by Jenna

Jenna featured in ArtsBiz

Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience.

July 27, 2009/by Jenna

How PR Works

Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign

July 27, 2009/by Jenna

Snackbox Sweet Margarita

Ingredients:2 cups water1 cup sugar3/4 cup lime juice3/4…

July 24, 2009/by Jenna

Meatballs

Ingredients:2 eggs1 to 1.25 pounds ground beef1 small red onion,…

July 24, 2009/by Jenna

Pumpkin Bars

One of my favorite recipes from the late, great Karen Gruhala.…

July 10, 2009/by Jenna

Amy’s Margarita Cake

This recipe was given to me by my favorite CFO, Mrs. Amy Crump…

July 3, 2009/by Jenna

Staying Productive in a Home Office

We all face challenges throughout the work day. Some challenges are just ... there, like a difficult boss. But other challenges, like an inefficient work space, can be evaluated and fixed.

July 1, 2009/by Jenna

YouTube Reporters’ Center Debuts

With the explosion of news reports from non-media folks using new technology, YouTube, which ends up hosting

June 30, 2009/by Jenna

Strawberry Cream Cheese Dessert

Ingredients:1/2 stick margarin1/2 cup flour1 (8 oz.) package…

June 26, 2009/by Jenna

Low-Fat Chocolate Cheesecake

Ingredients:3/4 cup graham cracker crumbs1/4 cup sugar3 (8 oz)…

June 19, 2009/by Jenna

National Take Your Cat to the Vet Day

Cats seem so independent, it’s easy for their owners to get caught up in work, family and every day life and forget to bring them into the veterinarian for regular annual exams.

June 17, 2009/by Jenna

Snackbox Earns 3 Creative Awards

Snackbox is a three-time winner in the 2009 Summit Creative Award competition for creative work. The firm's winning entries include Silver award for logo work on behalf

June 15, 2009/by Jenna

Aunt Flora’s Chicken Ravioli

A recipe that has been passed down for generations in my family,…

June 12, 2009/by Jenna

Free PR Resources

Some people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!

June 9, 2009/by Jenna

Attachment Gripes

In public relations, we're constantly sharing information with reporters, clients, vendors, employees, and so on. As computer viruses increase as well as the use of mobile devices

June 8, 2009/by Jenna

Friday Snack: Chocolate Chip Cupcakes

Preheat oven to 350 degrees.
Ingredients:1 box white or vanilla…

June 5, 2009/by Jenna

Selecting the Right Partners

At Snackbox, we work hard to develop strong relationships with our clients, vendors and employees. Of course, it's not a difficult task as we only work with people we connect with.

June 4, 2009/by Jenna

Why PR Matters in a Down Economy

It’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,

June 1, 2009/by Jenna

Easy Blueberry Scones

2 cups Bisquik mix1/4 cup sugar1/2 cup milk1 cup fresh blueberriesButter
Preheat…

May 29, 2009/by Jenna

Building Your Social Media Approach

In order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation

May 27, 2009/by Jenna

Jenna Presenting at Marketing Workshop

Yes it’s hard work, but keeping your voice heard during difficult times is vital. And with everyone spending more time online today, it’s crucial

May 27, 2009/by Jenna

How to Get the Most Out of a Trade Show

Trade shows are a great way to build relationships with media contacts and work on story development. Here are a few of my favorite Do’s and Don’ts when planning trade shows.

May 26, 2009/by Jenna

Stuffed Taco Pasta Shells

Preheat oven to 350 degrees.
In a large pot, bring water to a boil. Cook jumbo pasta shells until tender (approx. 10 min.).

May 21, 2009/by Jenna

Media Training Tip: Off the Record

Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on

May 20, 2009/by Jenna

Increasing SEO Through PR

In today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.

May 19, 2009/by Jenna

Friday Snack: Italian Bread

1 package active dry yeast1 cup warm water (105 to 115 degrees)2…

May 15, 2009/by Jenna

Warning Signs of a Bad Job

A few days ago, a non-compete agreement I signed a couple years ago will expire. The agreement was signed January 27, 2006 and, at the time, I was so eager to move to Chicago,

May 13, 2009/by Jenna

Hawaiian Turkey Sandwich

1 round loaf of Hawaiian bread1/4 cup mayo2 tbsp. brown mustard1…

May 8, 2009/by Jenna

Elements of an Online Newsroom

An online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,

May 6, 2009/by Jenna

How to Write a Media Alert

Media alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts

May 5, 2009/by Jenna

Bacon-Wrapped Dates

One 8-ounce bag of dates, sliced in half1/2 pound bacon, cut…

May 1, 2009/by Jenna

Friday Snack: Bacon-Stuffed Pork Chops

2 slices muenster cheese (blue cheese would be a nice substitute…

May 1, 2009/by Jenna

How to Create a Media Distribution List

Media lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested

April 29, 2009/by Jenna

How to Write a News Release

A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about

April 27, 2009/by Jenna

Friday Snack: White chocolate chip and almond cookies

1/2 cup granulated sugar1/2 cup brown sugar1/3 cup butter, melted1/3…

April 24, 2009/by Jenna

Friday Snack: Rich & Charlie’s Salad

Ingredients:1 head romaine 1 head iceburg1 can drained artichoke…

April 24, 2009/by Jenna

Questions to Ask When Hiring a PR Firm

Most PR firms will jump at an opportunity to work with a client that has a good budget and a decent story. Many don’t go much further than that (at Snackbox, we're a little choosier

April 22, 2009/by Jenna

Your Brand: Search Engine Optimization

So we’re all very well aware that social media is taking over the world. Most have a LinkedIn profile and many are represented on Facebook as well. Oh, and then there’s Plaxo.

April 20, 2009/by Jenna

Lasagna Soup

Ingredients:1 lb. ground beef1/4 tsp. garlic powder2 cans beef…

April 17, 2009/by Jenna

What is News?

To many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking

April 15, 2009/by Jenna

Public Speaking Tips

There are very few great speakers in this world and most of us can stand to sharpen our skills. I am by no stretch of the imagination a great speaker; however, I do try to employ basic strategies

April 13, 2009/by Jenna

Cherry Coffee Cake

Ingredients:¾ Cup butter1 ½ Cup sugar3 Eggs½…

April 10, 2009/by Jenna

Work Less to Protect The Environment and You

Americans work longer hours and take fewer vacations than any other industrialized country in the world. We create higher stress levels for ourselves, alienate our children and senior citizens

April 8, 2009/by Jenna

Springtime Safety Tips for Your Cat: Popular Easter Lily Can Be Fatal

As warmer weather envelopes the nation and we begin celebrating spring, Feline Pine asks families with cats to be cautious regarding those fragrant springtime flowers, some of which can be deadly.

April 6, 2009/by Jenna

Green Business Travel Tips

Most of us travel for work. Here are a few tips for traveling as green as possible.

April 6, 2009/by Jenna

Hashbrown Casserole

Ingredients:2 lb. bag, frozen hashbrowns1 Stick butter1 Can cream…

April 3, 2009/by Jenna

So You’re Going to Add Staff …

Adding your first employee is such a scary prospect. I compare it to selecting a nanny for your first born. This business is my baby of sorts and I’m not going to allow just anybody in to help me care for it.

April 1, 2009/by Jenna

Gaining Advantage Over Your Competition

Generating leads is key to business success at any level. We need leads to sell more yogurt, add more clients to our firm, etc. And the competition is thick in letters nine feet wide.

March 30, 2009/by Jenna

Mini Strawberry Napoleons

½ Package frozen puff pastry sheets (1 sheet)1 Package…

March 27, 2009/by Jenna

Project Spotlight: Minx Parlor

We were approached by the owners of a new high-end European shoe boutique to create an identity for them.

March 25, 2009/by Eric

How to Make LinkedIn Work for You

Like most folks in business, I created a LinkedIn profile and began building my connections. In a matter of months, I had hundreds of connections without doing too much work. Now what?

March 25, 2009/by Jenna

Hosting Tips for Any Get Together

So many times as we work to expand our network and strengthen relationships with those in our Rolodex, we find ourselves hosting more intimate gatherings. For those events

March 23, 2009/by Jenna

Friday Snack: Mostly Healthy Strawberry Shake

Ingredients:2 cups milk1 teaspoon vanilla 1 1/2 cups frozen strawberries1/4…

March 21, 2009/by Jenna

Potato Cream Cheese Soup

4 Cups chicken broth4 Cups shredded potatoes¼ Cup minced…

March 20, 2009/by Jenna

Rules of Twitter

Twitter defined: Micro-blogging. You can say anything on Twitter as long as it’s 140 characters in length. To get started, how do you tweet?

March 18, 2009/by Jenna

Design Fail: Signage

If any grocery store needed a rebrand it would be this one.

March 17, 2009/by Eric

Building a Successful Business

So you have the idea, but do you have the chops?

March 16, 2009/by Jenna

Photo Snack

Crocodile, The Shedd Aquarium

March 13, 2009/by Eric

Bourbon Lush

Make Slushes a minimum of 24 hours before serving.7 Cups water3…

March 13, 2009/by Jenna

Friday Snack: Crepes

Ingredients:1/3 Cup all-purpose flour1 ½ Cups milk2/3…

March 13, 2009/by Jenna

Building a Following on Twitter

Twitter value isn’t in how many people are following you – it’s not a popularity contest. Listening and learning via Twitter is the bulk of the value.

March 11, 2009/by Jenna

Trust vs. Fear: Client Relations

One of my favorite clients when I was working at Publicis was the brand manager for a small fruit grower co-op based in Eastern Washington.

March 10, 2009/by Eric

Instant Messenger in Business

It all started innocently: I opened an AOL instant messenger account when I was at an ad agency so we could all communicate without having to look

March 10, 2009/by Jenna

Orange-Cranberry Bread

1/2 cup butter3/4 cup sugar2 eggs3 cups flour1 tablespoon baking…

March 7, 2009/by Jenna

Snackbox in PRWeek

The Arts & Business Council of Chicago partnered with Snackbox for 2009.

March 6, 2009/by Jenna

Photo Snack

Waiting for The EL, Chicago IL 2009

March 6, 2009/by Eric

Friday Snack: Homemade Vanilla

Ingredients:One bottle of inexpensive vodka
One jar of vanilla…

March 6, 2009/by Jenna

Networking, Building Alliances

The strongest business alliances are based on strong relationships, not transactions.
“I’m terrible at networking.” It seems to be a common whine.

March 5, 2009/by Jenna

Chinet® Brand Premium Disposable Tableware Announces Four New Napkin Offerings

America’s premium disposable tableware brand, Chinet®, continues to bring innovation to the disposable tableware category by launching four new napkin offerings

March 3, 2009/by Jenna

Design Fail: Lamp Switch

I love lamps. To me the lamp is a modern Prometheus dispelling the darkness with light. Why then, do designers saddle their sweet designs with such terrible usability problems?

March 3, 2009/by Eric

Prepping for a Phone Interview

The first step in preparing for a phone interview is to nail down key information about the story. Questions to ask the reporter include:

March 3, 2009/by Jenna

Letter to the Editor: Dear Snow

Dear Snow: I hate you.

March 2, 2009/by Jenna

Snackbox Assists Arts & Business Council of Chicago

Snackbox has committed to donating services to the Arts & Business Council of Chicago for the 2009 calendar year. Snackbox PR will assist the non-profit in strategic media relations outreach while

February 26, 2009/by Jenna

Part 2: After the Lay Off

Breathe. It will be okay. You will survive.

February 25, 2009/by Jenna

Jenna’s Story Featured on Pink Ladders

Jenna graduated from Southeast Missouri State University, the…

February 25, 2009/by Jenna

Part 1: Before You Lose Your Job

While you’re still employed, there’s no need to be a savvy job hunter, right? Not true at all. Even if you’re in an incredibly secure position and think “it’ll never happen to me” it just might.

February 23, 2009/by Jenna

Chinet® Brand Premium Disposable Tableware Announces New Product

America’s premium disposable tableware brand, Chinet®,…

February 19, 2009/by Jenna

Arts & Business Council of Chicago Offers an Essential Workshop

Fundraising can be challenging in a weakened economy, but not impossible. Through this workshop learn new ways to freshen up your fundraising skills, expand your donor list,

February 5, 2009/by Jenna

How to Compost

Combine organic wastes such as yard trimmings, food wastes and biodegradable Chinet plates into piles.

February 2, 2009/by Jenna

Chinet Brand Premium Disposable Tableware Teaches America to Compost

Chinet brand premium disposable tableware is not only made of 100 percent pre-consumer recycled content; both Chinet Casuals™ and Chinet Classic White™ lines are also biodegradable

February 2, 2009/by Jenna

Tips for Hosting a Green Gathering from Chinet Brand Premium Disposable Tableware

America’s premium disposable tableware brand, Chinet ®, practices sustainable processes in production and the brand encourages consumers to take that same level of commitment to protecting

February 2, 2009/by Jenna

Snackbox in SPEAK!

Source: SPEAK!, Canine Therapy Corps newsletter, Winter 2008
The…

December 21, 2008/by Jenna

Snackbox Unveils New Web Site

The world can breathe a sigh of relief: Snackbox has officially unveiled a new website. The site, www.snackbox.us is open and ready for browsing.

December 20, 2008/by Jenna

Celebrate the Holidays with Delicious Recipes and Eco-friendly Paper Plates

Last summer I found out that Chinet, purveyor of paper plates, is actually a green company.

November 26, 2008/by Jenna

Have a Green Thanksgiving

I love Thanksgiving dinner (especially my mom's cooked-in-the-bird stuffing). I hate Thanksgiving dinner dishes.

November 26, 2008/by Jenna

Green Holiday Tips from Chinet® Brand Disposable Premium Tableware

America’s premium disposable tableware brand, Chinet, practices sustainable processes in production and offers products that are made of recycled content

November 17, 2008/by Jenna

Chinet® Brand Premium Disposable Tableware Keeps Gatherings Green This Holiday Season

The average American generates 20 tons of carbon dioxide – a heat-trapping greenhouse gas – every year, according to the Union of Concerned Scientists

September 25, 2008/by Jenna

Arts & Business Council of Chicago Hosts Annual Arts à la Carte Gala

A special evening of cocktails, live and silent auctions, a gourmet dinner and a series of scintillating dance duets performed by artists from

September 17, 2008/by Jenna

Snackbox Sets the Table with Chinet Environmental Messages

CHICAGO (July 22, 2008) – Chicago-based Snackbox PR has won publicity assignments on the Chinet disposable tableware account. Partnering with Chinet advertising agency of record,

July 22, 2008/by Jenna

Snackbox in PR Week

Source: PR Week, 7/11/08
Chinet appoints Snackbox AOR
By: Kimberly…

July 11, 2008/by Jenna

Pitchfork Selects Tangible Worldwide as Integrated Agency-of-Record

It has been a month of firsts for Pitchfork Media, the world's most influential voice in independent music.

May 19, 2008/by Jenna

Snackbox in Crain’s Chicago Business

Source: Crain's Chicago Business, 3/24/08
Tension tamer: elaborate…

March 24, 2008/by Jenna

The Therapist is in: Canine Therapy Corps and Snackbox Team Up to Make a Difference

Pets as therapists isn’t a new concept; hundreds of thousands of humans and pets are teamed up every day in an effort to speed along recovery from accidents,

February 11, 2008/by Jenna

El Blog: Authority on Things You Should Know

Bertolli Celebrates 160th Anniversary with The Drew Barrymore Show

Snackbox Expands Public Relations Practice into New Mexico

Hawaiian Bros Launches Summer-Ready Wraps

160 Years of Celebrating Mediterranean Goodness with Bertolli

The Power of What If

Deoleo Releases Industry-Leading Sustainability Report

Early Bird Gets the Worm (and so much more)

Paradise Valley Says Aloha to New Hawaiian Bros Location

In a Public Relations Rut?

In Uncertain Times, Restaurants Offer a Slice of Stability

How-To: Evaluating your PR Firm

“Put it on the wire” … but what does that mean?

Bertolli Reinvents Olive Oil for a New Era

TXB Launches Upgraded Loyalty Program

LivAway Suites® Establishes Phoenix Market as a Hub

AI in PR

Hawaiian Bros Opens New Location In Waukee, Iowa

Smokey Mo’s BBQ Updates, Renovates, and Remodels Cypress Creek Location

Girls Inc. Of Santa Fe Prepares for 70th Anniversary

Learning Undefeated Unveils Breakout Box

Hawaiian Bros Celebrates New Location

LivAway Suites® Expands into Phoenix Market

LivAway Suites Expands Into the Lone Star State

Shoes For Crews Appoints New Chief Executive to Lead

LivAway Suites Opens Three Hotels in November

Hawaiian Bros Celebrates New Location

Celebrate Wellness with Holiday Promotions

Smokey Mo’s BBQ Recognized as a Top Workplace

LivAway Suites’ Strategic Growth Continues

LivAway Suites Opens Second Location Nationwide

Shoes For Crews Introduces 4SG

Smokey Mo’s BBQ Continues Expansion

Sustainability Series Sponsored by Daikin

Shoes For Crews New Board Members

LivAway Suites Continues Expansion

Smokey Mo’s BBQ Expands Franchise

West77 Partners Development in Phoenix

Learning Undefeated to Build Eight Mobile Labs

Women in Business Awards 2024

Checkers Celebrates 10 Years in Buffalo, N.Y.

Smokey Mo’s Brings Back $1 Breakfast Tacos

Seattle Experience Center Launched by Daikin

LivAway Suites Opens First Extended Stay Hotel

Faster and More Secure In-Car Payments for Fueling

TXB Joins C-Store Industry to Celebrate 24/7 Day

LivAway Suites Breaks Ground in Portland Area

Cluck Yeah! TXB Celebrates National Chicken Day

Hawaiian Bros Expansion in Arizona, Texas

Ladies, Listen Up: Stop Using These 7 Phrases in Business

Why Failing Isn’t Failure

Three New Schools Opening in Austin

Happily in Business Together: Working with Your Spouse

Pluckers Expands in Houston

Crisis is in the Future of Your Brand; It’s Time to Wake Up

Keeping Your Business Running During the Holidays

Best practices for media interviews

Entrepreneurs: Maintain Your Mental Health

How to nail that job interview

Restaurant Week: Social media to the next level

Work-Life Balance: A Key Ingredient to Success

Fathers of Fast Casual: Taco Bell

Hiring Decisions Based on Your Gut

5 Gift Ideas for the PR Pro in Your Life

PR Horror Stories: What happened and how we survived

Snackbox Gains New Account Executive

Fathers of Fast Casual: Bob’s Big Boy Burgers

PR Isn’t Just About Creativity

Snackbox Promotes Young Star

Fall Events to Look Forward to in Austin

What Universities Need to Start Teaching Students

The Top Four Things I Learned at Snackbox

You Made It Through the Crisis… Now What?

Snackbox PR Apprenticeship

Choosing the Right PR Spokespeople

Levels of a Crisis: Who Knows What?

When the Answer to “Who You Gonna Call?” Isn’t “Ghostbusters”

Crisis: Listening is Key

Saying “I Don’t Know” Without Saying “I Don’t Know”

Meet Team Snackbox: Eric Yule, Apprentice