Marketing Matters Series, Part 3: PR in the Digital Age
Tuesday, June 23, 2009 Location: National-Louis University, 122 S. Michigan, Room 5006 – 5th Floor, Chicago 9:30 AM – 12:30 PM
Where’s your ready-to-go content? RSS feeds? Is your blog a must-read?
Oh, and you’re keeping an eye on your brand equity, right?
Yes it’s hard work, but keeping your voice heard during difficult times is vital. And with everyone spending more time online today, it’s crucial that your organization maintain a strong presence among stakeholders, customers and prospects where they are congregating.
At this workshop, we’ll explore:
The evolution and future of PR
Maximizing your PR efforts while saving time and money
Digital Strategies for Building your Brand
Creating an online presence
Search Engine Optimization
Social Media (Twitter, Facebook, YouTube, Flickr, etc.)
You will also participate in a breakout session designed to give you hands on experience in developing a digital PR brand strategy.
Presenter:Jenna Gruhala Oltersdorf, Snackbox Public Relations Principal
Jenna has managed and executed programs for sole proprietorships and multi-billion dollar companies. Her agency experience ranges from a small firm in St. Louis to the largest independently owned PR firm in the world. She has expertise, contacts and strategy to help your business grow.
Jenna’s client experience includes Chinet, Feline Pine, Remi-D, Perlabella, NASCAR, Hardee’s, North Carolina Division of Tourism, Unico, Georgia-Pacific, St. Louis Effort for AIDS, GMAC Real Estate, Agility Recovery Solutions, Heatcraft Refrigeration Products and Levi’s Signature Series, to name a few. She’s a member of the American Marketing Association and the Public Relations Society of America.
Recognized for excellence in public relations, Jenna has received a number of industry awards including Communicators, Summits, Bronze Anvils, Silver Anvils, Platinum PR Awards, Tellys, U.S. International Film Festival Award and a nomination for an Emmy … but it’s not all about a fancy piece of stone and glass, is it?
When she’s not making PR magic for her clients, Jenna enjoys drag racing Corvettes (she’s undefeated), baking cupcakes and reading Augusten Burroughs. You can find her playing Halo 3 under the Xbox Live gamer tag xxxJENNACIDExxx and on Twitter as @JennaSnacks.