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Best practices for media interviews

The art of media interviews is always evolving, but this year, we’ve seen changes unlike anything seen before. The priorities of every newsroom shifted entirely, and so did their interview styles. 
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5 Gift Ideas for the PR Pro in Your Life

Only nine weeks till Christmas and for those who plan ahead, we have you covered. Here’s our top five gift ideas for the PR pro in your life.
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PR Isn't Just About Creativity

While creativity certainly builds solid campaigns, it's the reporting that measures our successes. Every good PR campaign needs a little of both.
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Choosing the Right PR Spokespeople

Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary.
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Indiegogo and Kickstarter: Comparing the Two

A few weeks ago, we talked about crowdfunding and how it can help a business or product. It’s great to get things started or to make advancements, like a bigger space or improved/updated tools.
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Rowdy Women Who Have Changed the Future

Great women have been leaving their mark on the world since time began, whether recognized or not.
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What is Crowdfunding and How Can It Help?

Doing your own thing can be a costly venture, whether it’s creating your own product or starting your own company. Not everyone has investors that can financially back every idea they have
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Event planning: Best PR Practices

Events and PR go hand in hand. No matter how big the event is, it’s never a bad idea to get some help on the public relations front. As an Austin-based PR firm, we think these tips are key for a successful
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Three Simple Ways You Can Empower Women Today

Giving advice, speaking at colleges and mentoring employees are just some of the many ways you can empower young women. It’s wonderful to think one piece of advice can make a lasting impression.
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Vocalize Your Empowerment

Imagine you’re at a happy hour with your friends. You’re all talking about your lives, your jobs, what you had for lunch earlier, that big win you had a work this week, etc. Starting those conversations,