We constantly tinker with strategy to ensure we provide the best PR solutions for our clients.

We live by a simple philosophy:
Everybody at this table eats.

From the mail carrier (that golden mailbox was made just for Billy) to our biggest client, we live by the golden rule. It all started when one of our founders left a senior leadership position at one of the world’s largest public relations firms to work from a dining room table (which is now the conference room table). Immediately competing on a national scale, Snackbox became the public relations agency of record for Chinet disposable tableware … and the rest is history.

Create and Recreate

At Snackbox we approach public relations a little differently. Not only do we take the “relationship” part of PR seriously, but we do our homework on journalists, we’re careful about who we reach out to and when. We’re strategic with the creation of our pitches and our follow ups. We put in serious time to net serious results. We’re not afraid to recreate our work in an effort to achieve an even better outcome. And ultimately, we’re incredibly successful at PR because we don’t look at it as a one-size-fits-all solution for our clients.

Our Process

While best explained in a very linear manner, our PR process is carried out in a more flexible way. We encourage creative public relations solutions and rarely expect our team to repeat history. Every client has different stories to tell, different problems to solve and we aim to provide incredibly customized solutions.

Understand

To gain understanding of the problem allows our team to identify potential solutions.

Define

Through gathered information, we analyze and synthesize findings to define core issues.

Ideate

Taking what we’ve defined, we begin generating ideas through a variety of techniques.

Prototype

Building on our ideas, we create solutions and implement them to evaluate best practices.

Test

We self-evaluate throughout our process and determine refinements necessary to best succeed.

Our Creative Team

Our creative teams are comprised of people who come from pedigreed backgrounds and who hold both a passion for their craft and an unwavering focus on achieving results for our clients.

Jenna Oltersdorf

Founder/Principal

Jenna aimed to create something different through the launch of Snackbox. Driven by the mantra “Everybody at our table eats,” in 2006, she took her large agency and big brand experience and turned a dream into reality through the win of Chinet disposable tableware, beating a top-five global PR firm for the business. Nearly 20 years later, Snackbox is a top PR firm headquartered in Austin, Texas, with presence in Chicago and Santa Fe, N.M., working with a variety of companies and brands through proactive PR, social media and crisis communications. Jenna is a graduate of Leadership Austin’s Emerge and an Austin Under 40 finalist, an Austin Business Journal Women in Business winner, an Austin Business Journal Profile in Power, Top Women in Communications award recipient, and Best CEO nominee. Throughout her decades-long career, her work has been recognized by her peers in many competitions from Emmy to Business Journals to PR Week.

Eric Oltersdorf

Founder/Creative Director

Professionally trained in design and advertising, Eric has spent decades perfecting his craft. His career began on the West Coast, focused on creating and producing television commercials for brands like Energizer and Taco Bell. Through his five-step process of design, today he specializes in branding, graphic design and advertising for a variety of clients in many different sectors. His work has been recognized for excellence in design through The One Show, Archive Magazine and Print Regional Design among many other honors.

Natalie Boscia

Vice President

With a background in strategic counsel and results-driven campaigns, Natalie spent nearly 10 years at Edelman’s Chicago headquarters specializing in hospitality/tourism and consumer goods. From CPG programs for Sara Lee Frozen Bakery and Desi Natural Yogurt to leveraging her passion for travel for Chicago Helicopter Experience, Illinois Office of Tourism, and San Antonio Convention & Visitors Bureau in addition to the hotel space with Wyndham, Loews, and independents like The Blackstone. Her solid media relationships have helped bolster brand awareness and exceed business goals on behalf of her clients.

Jeff Salzgeber

Account Supervisor

An Emmy Award-winning journalist with 20 years of experience in broadcast news and public relations, Jeff spent more than a decade with CNN at their national news assignment desk. During his tenure at CNN, Jeff was responsible for planning and coordinating coverage with the network’s 11 domestic news bureaus and more than 900 local television affiliates. While with “the world’s news leader,” Jeff covered stories like the Oklahoma City bombing, the death of Princess Diana, Elian Gonzalez custody fight, and the 9/11 terrorist attacks. Today he applies his journalistic skills to the art of storytelling in public relations.

Eammon Azizi

Creative Director, Writer

With more than 20 years of advertising agency and in-house marketing experience, Eammon specializes in digital, retail, experiential, print, content strategy and brand architecture and development. A true foodie, his key client experience includes Wendy’s, Hardee’s, O’Charley’s, Anheuser-Busch and Campari Liquor Brands. When he’s not working in the food and beverage space, Eammon is a barbecue pitmaster and competition cook with his own line of sauces and rubs called Que 42.

Curtis Kabat

Talent Manager

A respected entertainment buyer for decades, Curtis Kabat has built a coveted list of contacts across all the entertainment categories. He’s an accomplished entertainment marketing professional with extensive experience closing deals and partnerships for major brands and talent. Global brand experience includes Absolut Vodka, Bank of America, Lane Bryant and Ford. He’s negotiated significant long-term and mutually beneficial partnerships, including the Academy of Television Arts & Sciences with M&M/Mars, and convinced Aretha Franklin to walk the catwalk and perform during New York Fashion Week.

Brooke McMillan

Senior Social Media Specialist

Brooke is an award-winning online marketing and communications expert specializing in digital strategy. She served as a South by Southwest Interactive (sxswi) Advisory Board Member, is a Texas Social Media Award winner and published author. Brooke began her social media career at the LIVESTRONG Foundation. At a time when brands were just dipping their toes into social, Brooke dove in headfirst and created a grassroots online community of more than three million passionate supporters. Brooke built and executed an online crisis communications strategy to help the organization move beyond the controversy surrounding the cycling career of its founder, Lance Armstrong. Serving as the only online community manager during this crisis, Brooke lifted the foundation’s mission above the noise of a scandal and maintained a strong supportive online community through it all. Brooke uses her skills to manage difficult personalities and touchy situations online for our clients.

Veronica Alvarez

Senior Account Executive

Veronica Alvarez is a skilled public relations, marketing, and communications professional with years of experience. Through her strategic goals and creative mindset, Veronica has developed and worked on countless successful PR campaigns that resulted in fantastic media placements. She is an award-winning “Top Women in Communication” by Ragan Communications, and her expertise includes influencer marketing, media relations, writing, client relations, and digital marketing. Some of her most impressive work has been for LivAway Suites, a very new hospitality brand. She hit the ground running, gaining fast media attention for the rapidly growing economy extended-stay brand. Veronica’s ability to establish and bolster new media relationships, while serving our existing relationships helped put LivAway Suites on the map with inclusion in national news and high-profile industry trades. She is passionate about delivering impactful results, and her goal is to give each client the brand awareness and coverage they deserve.

Interested in becoming part of our team?

Think you have what it takes? Tell us why you’d make a great addition to the Snackbox team and we’d be glad to consider you.

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