We constantly tinker with strategy to ensure we provide the best PR solutions for our clients.

We live by a simple philosophy:
Everybody at this table eats.

From the mail carrier (that golden mailbox was made just for Billy) to our biggest client, we live by the golden rule. It all started when one of our founders left a senior leadership position at one of the world’s largest public relations firms to work from a dining room table (which is now the conference room table). Immediately competing on a national scale, Snackbox became the public relations agency of record for Chinet disposable tableware … and the rest is history.

Create and Recreate

At Snackbox we approach public relations a little differently. Not only do we take the “relationship” part of PR seriously, but we do our homework on journalists, we’re careful about who we reach out to and when. We’re strategic with the creation of our pitches and our follow ups. We put in serious time to net serious results. We’re not afraid to recreate our work in an effort to achieve an even better outcome. And ultimately, we’re incredibly successful at PR because we don’t look at it as a one-size-fits-all solution for our clients.

Our Process

While best explained in a very linear manner, our PR process is carried out in a more flexible way. We encourage creative public relations solutions and rarely expect our team to repeat history. Every client has different stories to tell, different problems to solve and we aim to provide incredibly customized solutions.

Understand

To gain understanding of the problem allows our team to identify potential solutions.

Define

Through gathered information, we analyze and synthesize findings to define core issues.

Ideate

Taking what we’ve defined, we begin generating ideas through a variety of techniques.

Prototype

Building on our ideas, we create solutions and implement them to evaluate best practices.

Test

We self-evaluate throughout our process and determine refinements necessary to best succeed.

Our Creative Team

Our creative teams are comprised of people who come from pedigreed backgrounds and who hold both a passion for their craft and an unwavering focus on achieving results for our clients.

Jenna Oltersdorf

Founder/Principal

Jenna aimed to create something different through the launch of Snackbox. Driven by the mantra “Everybody at our table eats,” in 2006, she took her large agency and big brand experience and turned a dream into reality through the win of Chinet disposable tableware, beating a top-five global PR firm for the business. Fifteen years later, Snackbox is a top PR firm in Austin, Texas, working with a variety of companies and brands through proactive PR, social media and crisis communications, including Einstein Bros. Bagels, Shiner Beer and Allied BioScience. Jenna is a graduate of Leadership Austin’s Emerge and an Austin Under 40 finalist, an Austin Business Journal Profile in Power, Top Women in Communications award recipient, and Best CEO nominee. Throughout her decades-long career, her work has been recognized by her peers in many competitions from Emmy to Communicator to PR Week.

Eric Oltersdorf

Founder/Creative Director

Professionally trained in design and advertising, Eric has spent decades perfecting his craft. His career began on the West Coast, focused on creating and producing television commercials for brands like Energizer and Taco Bell. Through his five-step process of design, today he specializes in branding, graphic design and advertising for a variety of clients in many different sectors. His work has been recognized for excellence in design through The One Show, Archive Magazine and Print Regional Design among many other honors.

Jeff Salzgeber

Account Supervisor

Jeff is an Emmy Award-winning journalist with 20 years of experience in broadcast news and public relations. He spent more than a decade with CNN, responsible for planning and coordinating coverage with the network’s 11 domestic news bureaus and more than 900 local television affiliates. While with “the world’s news leader,” Jeff covered stories like the Oklahoma City bombing, the death of Princess Diana, Elian Gonzalez custody fight, and the 9/11 terrorist attacks. Today he applies his journalistic skills to the art of storytelling in public relations.

Catherine Taylor

Account Supervisor

With years of PR experience under her belt, Catherine is passionate about client service and is considered a wordsmith wizard among her peers. She has built her public relations career working with some of the biggest names in technology including Samsung, IBM, Qualcomm and Bluetooth, and a myriad of lifestyle clients. Her lifelong passion for writing and creative storytelling paired with her sharp attention to detail ensures success for the clients she touches.

Terry Marvin

Senior Media Specialist

Terry is a seasoned public relations practitioner and works with a diverse group of clients representing a wide variety of industries and nonprofit organizations in the Southern California market. Prior to entering the public relations field, Terry worked in the television industry as a promotion writer, producer and publicist. Terry’s core areas of expertise include: media pitching, media relations, media training, message development and developing communication plans and media campaigns. She has garnered media coverage for clients in various mediums, from local to national, throughout the country.

Mark Moseley

Software Engineer, Architect

With nearly 20 years of experience, Mark focuses in both back-end and front-end application design and development. He specializes in both the LAMP and MS technology stacks and has a large amount of experience in cutting edge technologies and techniques like responsive design, nod.js, NoSQL databases and SPA/SPI style web applications. He’s also been responsible for a tremendous number of integrations – taking disparate systems and making them work together as a single application.

Sarah Atterbury

Assistant Account Executive

Trained by top PR professionals in the business, Sarah serves as our media relations secret weapon. Her relationships with reporters, tenacity and the ability to spot a great press opportunity have led to coverage in a wide variety of media from industry trades to local markets across the country to major national press. Sarah is also a jack of all trades when it comes to software. She uses a wide range of tools for social accounts, websites, newsletters, blogs and campaign strategies.

Micki Fields

Photographer

Micki channels her creative talents through a camera lens, specifically shooting lifestyle and food photography. She graduated from the Southwest University of Visual Arts and started a career as a graphic designer for small boutique agencies. She later returned to her alma mater as a teacher. Micki is a master of the Adobe Creative Suite, and a pro at crafting custom graphics in a variety of mediums and platforms. Micki discovered her love of food photography while working as Creative Director for Fuddrucker’s and carried that with her into the role of Creative Manager and photographer at popular Asian restaurant, Mama Fu’s and continues to expand her food photography portfolio.

Brooke McMillan

Senior Social Media Specialist

An award-winning online marketer, Brooke has served as an SXSWi Board Member and is a published author. At the LIVESTRONG Foundation she created a grassroots online community of more than three million passionate supporters and was instrumental in building an online crisis communications strategy to move the organization beyond the controversy surrounding the cycling career of its founder, Lance Armstrong. Today she applies a wealth of knowledge to her digital clients throughout the country.

Interested in becoming part of our team?

Think you have what it takes? Tell us why you’d make a great addition to the Snackbox team and we’d be glad to consider you.

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