Tips for a Successful Media Interview

By Yahaira Hernandez

Some people feel comfortable being in front of a camera, others may not feel the same way. In the public relations industry, we are taught how to execute media training for our clients. We always find it rewarding when we see a timid business owner become the confident spokesperson of his or her company.

Even if you don’t think you will ever have to participate in a media interview, it would still be beneficial to learn how to remain poised and speak eloquently during an interview.

Here are some tips to help you prepare for a media interview:

  • Be Prepared Planning your answers, having notes on hand, and even practicing in front a camera will make you sound more articulate and make your speech more effective
  • Set Goals Make it a priority to stay on track with your message, watch your body language to heighten your credibility, and learn how to “bridge”, or transition from a subject matter to the message you want to communicate
  • Know Facts By including facts or citing sources, you can increase your credibility and your message can make a bigger impact
  • Relax Remember to breathe and remain calm during an interview; by giving intelligent answers with a soft tone, you will appear more likeable and compassionate
  • Don’t lie or Admit Guilt If you don’t know the answer to a statement say “I will have to get back to you on that”, and if you are being accused of something, say that you are looking into the matter to make sure the event will no reoccur

These are just a few helpful tips to keep in mind. We at Snackbox can always give you more insight and training on delivering a well prepared and successful media interview.