What does the color of your logo say about your business?

By Dana Sotoodeh

Did you know 84.7% of consumers cite color as the primary reason they buy a product? Did you also know that 93% of people consider visual appearance when they purchase things? Now take these facts and apply them to your logo.

A logo is often the first thing people see when they surf a website or enter your office. From there, they draw automatic conclusions about you and what your company represents.

Let’s break it down even more—what does the color of your logo say about your business? Team Snackbox gives you a closer look at what colors evoke what emotions, and what to consider when choosing the logo that’s right for you.


RedNabisco, Smoothie King, Netflix, Pinterest, TIME, Coca Cola, Toyota

With each product listed you can envision the logos in your head. Red is often used to spike appetite, increase intensity, show aggressiveness, and heighten passion. Think of logos that primarily use red in their logo and what you associate these companies with.


BlueSamsung, Facebook, Twitter, Oreo, Wal-Mart, Lowes, Ford.

Blue is often associated with water and peace. It’s gender neutral, which is why so many companies incorporate it into their logo. It’s said to increase productivity and bring a type of calmness or serenity.  Blue is said to be “non-evasive” and is often found in corporate settings.


Yellow- McDonalds, Wich Wich, Nikon, Sprint, Best Buy, Hertz.

Yellow has been proven to symbolize energy, warmth, and cheerfulness. It’s often associated with youthfulness and happiness. Although the color itself is known to strain the eyes, some of the largest companies out there continue to use it. Something must be working! 


Green- Starbucks, Whole Foods, Spotify, XBOX, bp, John Deere.

Green constitutes health and tranquility and is often nature related. It’s said to boost moods and represent growth and money which is extremely suitable for business owners.  


Orange– (Team Snackboxs’ favorite!) SNACKBOX, Nickelodeon, Blogger, Payless, Fanta, Discover.

 The color orange most often represents enthusiasm and excitement, (and we can testify to that here at Snackbox!) It’s said to represent a cheerful and confident brand and often reflects positive vibes when used within logos. 


Black- Adidas, Nike ,Blackberry,

Black is classic and luxurious at the same time. It represents sophistication and simplicity and is often incorporated into colored logos.