Snackbox in PR Week

Source: PR Week, 7/11/08

Chinet appoints Snackbox AOR

By: Kimberly Maul

CHICAGO: Chinet, the disposable tableware company, hired Snackbox PR as its AOR, after the agency was invited to a pitch involving three PR firms. The account win was effective on May 27, but the companies waited to make the announcement of the win until Snackbox started its media outreach. Jenna Gruhala, a principal at Snackbox, said the media outreach will include pitching Chinet’s environmental messages to traditions and non-traditional media in the US.