Snackbox Newsroom
A labor of love among our talented team and guests we bribe into contributing, A source for media relations, social media, client news and more from the award-winning top Austin, Texas-based PR firm: Snackbox.
How to Perfect the 1:1 Meeting
I cherish the 1:1s with my people. Read more about our recipe for the perfect 1:1
Fresh Air for Back-to-School Season
Daikin Offering 30% Discount on Room Air Purifiers Through September 30, 2025
Why PR is Less About Relationships and More About Storytelling
PR has evolved as the media landscape has shifted away from print and to the ever-widening digital sphere.
Hawaiian Bros Opens New Phoenix Location
Hawaiian Bros, one of the fastest growing restaurant chains, is bringing island flavors to more of Phoenix, with its eighth restaurant location in Arizona, opening July 28
Legacy Olive Oil Brand, Bertolli, Brings the Squeeze Bottle Revolution to the Masses
Bertolli, is launching its newest product: Dress & Drizz
Hawaiian Bros Supports Authentic Hawaiian Culture and Education With 2025 Keiki Hula Fundraiser
Hawaiian Bros is honored to help sustain the rich cultural tradition of hula by supporting the Kalihi-Pālama Culture & Arts Society
Hawaiian Bros Opens First Corpus Christi Location
Hawaiian Bros, one of the fastest growing restaurant chains, is expanding South
Smokey Mo’s BBQ Celebrates 25 Years with Deals at All Locations and a Celebration at Cypress Creek
Smokey Mo’s BBQ is celebrating its 25th anniversary with its communities
LivAway Suites Redefines Extended-Stay Hospitality in Tucson
LivAway Suites, one of the nation's fastest-growing extended-stay hotel brands, is taking another bold step in Arizona
Bertolli Celebrates 160th Anniversary with The Drew Barrymore Show
A delicious Mediterranean-style ratatouille pasta salad with a Bertolli-based balsamic vinaigrette is featured on the segment
Snackbox Expands Public Relations Practice into New Mexico
Woman-owned PR Firm with extensive tourism and food experience comes to the Land of Enchantment on the cusp of its 20th year in business
Hawaiian Bros Launches Summer-Ready Wraps
Famous for “no freezers, no fryers, no microwaves,” Hawaiian Bros adds a Molokai Mac Wrap, Huli Huli Wrap and Pacific Island Wrap to the menu as fresh, ready-to-go options.
160 Years of Celebrating Mediterranean Goodness with Bertolli
Bertolli, the number one global olive oil brand, proudly celebrates 160 years of heritage, innovation, and commitment to Mediterranean living this year.
The Power of What If
Using our imaginations to harness the creative energy that flows between us all.
Deoleo Releases Industry-Leading Sustainability Report
Deoleo, the world's leading olive oil producer and maker of brands such as Bertolli, announced the release of its 2024 Sustainability Report
Early Bird Gets the Worm (and so much more)
We're all juggling a lot. Our schedules are packed most days with client and internal meetings...
Paradise Valley Says Aloha to New Hawaiian Bros Location
Hawaiian Bros, one of the fastest-growing restaurant chains, is opening its first island-inspired franchise location in Paradise Valley, Ariz.
In a Public Relations Rut?
When it feels like you've run out of angles to pitch, that's when it pays to have an open mind and ambitious creativity
In Uncertain Times, Restaurants Offer a Slice of Stability
When the economy gets shaky, comfort becomes currency — and guess what? People turn to restaurants to feel better.
How-To: Evaluating your PR Firm
A good PR firm takes the guesswork out of this equation, but how do you know if your public relations work is paying off?
“Put it on the wire” … but what does that mean?
We've all heard "let's put this on the wire!" It sounds super glamorous, right?
Bertolli Reinvents Olive Oil for a New Era
Bertolli Reinvents Olive Oil for a New Era, Bringing Mediterranean 'Good Living' to American Kitchens
TXB Launches Upgraded Loyalty Program
TXB is launching a reinvented loyalty program
LivAway Suites® Establishes Phoenix Market as a Hub
In a significant move to meet the surging demand for affordable extended-stay accommodations in Arizona...
AI in PR
Public Relations has evolved from writing press releases to being true storytellers, and it's such an exciting time to be a thought leader in this space.
Hawaiian Bros Opens New Location In Waukee, Iowa
Hawaiian Bros, one of the fastest-growing restaurant chains, is opening its first island-inspired franchise location in Waukee, Iowa.
Smokey Mo’s BBQ Updates, Renovates, and Remodels Cypress Creek Location
From updated branding to a brand-new dining room experience, Smokey Mo’s BBQ is celebrating the renovation of one of its oldest locations
Girls Inc. Of Santa Fe Prepares for 70th Anniversary
Girls Inc. of Santa Fe celebrates 70 years of inspiring girls to be strong, smart, and bold.
Learning Undefeated Unveils Breakout Box
Today, nonprofit organization Learning Undefeated launched the first-of-its-kind Breakout Box
Hawaiian Bros Celebrates New Location
Hawaiian Bros, one of the fastest-growing restaurant chains, is opening its first island-inspired franchise location in Bentonville, Ark.
LivAway Suites® Expands into Phoenix Market
LivAway Suites® and West77 Partners have announced the groundbreaking of a new extended-stay hotel in Tolleson, Arizona
LivAway Suites Expands Into the Lone Star State
LivAway Suites and West77 Partners announced the groundbreaking of its inaugural Texas location in San Marcos
Shoes For Crews Appoints New Chief Executive to Lead
Shoes For Crews®, the leading global provider of slip-resistant safety footwear solutions, has announced that Chris Quinn will assume the role of CEO
LivAway Suites Opens Three Hotels in November
LivAway Suites continues its nationwide expansion with the grand opening of its newest location in Missoula, Montana
Hawaiian Bros Celebrates New Location
Hawaiian Bros is opening its first island-inspired franchise location in Manhattan, Kan.
Celebrate Wellness with Holiday Promotions
4Ever Young, a leading vitality center specializing in anti-aging solutions, medical aesthetics, hormone replacement therapy, and more ...
Smokey Mo’s BBQ Recognized as a Top Workplace
The Austin-American Statesman Recognizes Smokey Mo’s BBQ as a Top Workplace in the Greater Austin Area ...
LivAway Suites’ Strategic Growth Continues
LivAway Suites proudly announces the grand opening of its third national location in Smyrna, Tennessee...
LivAway Suites Opens Second Location Nationwide
LivAway Suites continues to make waves in extended stay hospitality with the grand opening of its second location nationwide...
Shoes For Crews Introduces 4SG
Shoes For Crews announces its revolutionary, new slip-resistant outsole technology ...
Smokey Mo’s BBQ Continues Expansion
The Best Neighborhood Barbecue in Texas is celebrating its expansion ...
Sustainability Series Sponsored by Daikin
Launching October 1, 2024, season two of the "Sustainability Series," sponsored by Daikin ...
Shoes For Crews New Board Members
Shoes For Crews®, a global provider of slip-resistant safety footwear solutions, has ...
LivAway Suites Continues Expansion
West77 Partners and LivAway Suites are excited to announce the groundbreaking...
Smokey Mo’s BBQ Expands Franchise
Smokey Mo’s BBQ, the beloved Texas barbecue chain known for its smoked in...
West77 Partners Development in Phoenix
West77 Partners, a prominent real estate investment and development firm based ...
Learning Undefeated to Build Eight Mobile Labs
STEM nonprofit Learning Undefeated has received a grant to build eight mobile ..
Women in Business Awards 2024
Winners of the 30th annual Women in Business Awards were unveiled…
Checkers Celebrates 10 Years in Buffalo, N.Y.
Checkers, an iconic drive-thru restaurant chain known for flavorful, craveable food at an...
Smokey Mo’s Brings Back $1 Breakfast Tacos
Smokey Mo’s TX BBQ, the authentic Texas barbecue chain with 19 locations ...
Seattle Experience Center Launched by Daikin
Equipped with cutting-edge technology and interactive exhibits, the Daikin Seattle ...
LivAway Suites Opens First Extended Stay Hotel
LivAway Suites has announced the grand opening of its first hotel located in the Salt Lake City...
Faster and More Secure In-Car Payments for Fueling
Sheeva.AI, a leading provider of in-vehicle payments and services, and P97 Networks,...
TXB Joins C-Store Industry to Celebrate 24/7 Day
TXB (Texas Born) is celebrating hometown heroes and joining tens of thousands of convenience...
LivAway Suites Breaks Ground in Portland Area
LivAway Suites®, has commenced work on their newest location in Scarborough, Maine,...
Cluck Yeah! TXB Celebrates National Chicken Day
TXB (Texas Born), a family of customer service-oriented convenience stores and food market...
Hawaiian Bros Expansion in Arizona, Texas
Hawaiian Bros is debuting two new island-inspired franchise locations in Phoenix, Arizona ...
Ladies, Listen Up: Stop Using These 7 Phrases in Business
As a woman-owned business, we often are the only females in the boardroom.
Why Failing Isn’t Failure
There is a lot of sage advice out there on dealing with failure. Thomas Edison famously said, “I have not failed. I've just found 10,000 ways that won't work.”
Three New Schools Opening in Austin
The highly regarded education team behind Austin’s Alpha School, an innovative, in-person ...
Happily in Business Together: Working with Your Spouse
When Snackbox meets with new clients, we hear some version of the following, directed to Eric and Jenna, our co-founders: “You work with your spouse? I could NEVER work with my partner.”
Pluckers Expands in Houston
Pluckers Wing Bar, the Texas-based wing chain, continues to expand throughout Texas, opening a brand new location in Meyerland (8731 W Loop S.) just minutes from downtown Houston with the grand opening on April 22.
Crisis is in the Future of Your Brand; It’s Time to Wake Up
It’s time to face the fact that your company will be involved in a crisis at some point and, if you’re not prepared, the damage will tough to contain.
Keeping Your Business Running During the Holidays
December fills with parties, gifts and sequins. From closing during quiet times to increasing work-from-home days, this month is all about flexibility.
Best practices for media interviews
The art of media interviews is always evolving, but this year, we’ve seen changes unlike anything seen before. The priorities of every newsroom shifted entirely, and so did their interview styles.
Entrepreneurs: Maintain Your Mental Health
It can be scary to navigate the newness of entrepreneurship. Beyond the challenges of where or when you’re going to find your next client, it can also be taxing on your mental health.
How to nail that job interview
College grads, listen up! While the job market is challenging, don’t be discouraged. Use that expensive piece of paper you just earned alongside some extra strategy to land the best job for you.
Restaurant Week: Social media to the next level
Team Snackbox is recapping Restaurant Week 2020 and sharing some helpful marketing insights to help restaurant owners and other businesses achieve their growth goals.
Work-Life Balance: A Key Ingredient to Success
You know you’ve achieved work-life balance when the demands of your job aren’t getting in the way of your family, friends and your ability to be a happy you.
Fathers of Fast Casual: Taco Bell
The inception of Taco Bell is something millions of college students are thankful for today. We’re going back to the beginning, highlighting another father of fast casual dining.
Hiring Decisions Based on Your Gut
Interviewing candidates can be a daunting task, but if you balance the process between tests and gut checks, you’ll find great talent in unexpected places.
5 Gift Ideas for the PR Pro in Your Life
Only nine weeks till Christmas and for those who plan ahead, we have you covered. Here’s our top five gift ideas for the PR pro in your life.
PR Horror Stories: What happened and how we survived
For Halloween we’re talking about the scariest and most common crises we’ve seen and the best way to handle them.
Snackbox Gains New Account Executive
Austin, Texas (September 07, 2015) – Snackbox, a public relations…
Fathers of Fast Casual: Bob’s Big Boy Burgers
At Snackbox PR, we love our food history. Bob's Big Boy is one of our favorite stories ... we love it so much we have a painting of the founder in our office.
PR Isn’t Just About Creativity
While creativity certainly builds solid campaigns, it's the reporting that measures our successes. Every good PR campaign needs a little of both.
Snackbox Promotes Young Star
“Yahaira has shown a strong proficiency in measurement and reporting as she has grown into her career at Snackbox,” said Jenna Oltersdorf, Snackbox.
Fall Events to Look Forward to in Austin
Fall in Austin, Texas is a magical time of year. There’s something about this time of year that really gets the people going!
What Universities Need to Start Teaching Students
Schools teach about press releases but fail to expand on how other materials play into the overall day-to-day functions of the PR world.
The Top Four Things I Learned at Snackbox
As my final weeks wrap up at Snackbox, it’s hard to believe my internship is almost over.
You Made It Through the Crisis… Now What?
As much as you would like to move on forever, the days after a crisis can be beneficial to your company in the future.
Snackbox PR Apprenticeship
We are looking for part-time candidates for our prestigious apprentice program!
Choosing the Right PR Spokespeople
Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary.
Levels of a Crisis: Who Knows What?
Not all crises are created equally! We’re breaking down types of crises into three levels based on who knows what, and give direction on how to handle each.
When the Answer to “Who You Gonna Call?” Isn’t “Ghostbusters”
Key to surviving any crisis is effective communication. How do you distribute up-to-date information clearly and quickly to a large group of people? One way is a Crisis Call Tree.
Crisis: Listening is Key
What’s everyone saying about your crisis? Is it really as bad as you thought? Is it worse?
Saying “I Don’t Know” Without Saying “I Don’t Know”
Ah, the art of strategic messaging. This is arguably the most important skill a public relations professional will use in a crisis.
Meet Team Snackbox: Eric Yule, Apprentice
Eric Yule joined Team Snackbox in January 2017. We like to call him “Other Eric” because we decided having two people named “Eric” in the office was too confusing.
Indiegogo and Kickstarter: Comparing the Two
A few weeks ago, we talked about crowdfunding and how it can help a business or product. It’s great to get things started or to make advancements, like a bigger space or improved/updated tools.
Rowdy Women Who Have Changed the Future
Great women have been leaving their mark on the world since time began, whether recognized or not.
PR Nightmare, A.K.A….
It’s one of the most dreaded words in PR – the “C” word. (Crisis… we’re talking about crisis.) It’s been described as “a PR nightmare” and referred to like,
What is Crowdfunding and How Can It Help?
Doing your own thing can be a costly venture, whether it’s creating your own product or starting your own company. Not everyone has investors that can financially back every idea they have
Meet Team Snackbox: Brandi Calhoun, Apprentice
Brandi Calhoun joined Team Snackbox in January 2017, and we adore her! You will too.
Event planning: Best PR Practices
Events and PR go hand in hand. No matter how big the event is, it’s never a bad idea to get some help on the public relations front. As an Austin-based PR firm, we think these tips are key for a successful
Three Simple Ways You Can Empower Women Today
Giving advice, speaking at colleges and mentoring employees are just some of the many ways you can empower young women. It’s wonderful to think one piece of advice can make a lasting impression.
Vocalize Your Empowerment
Imagine you’re at a happy hour with your friends. You’re all talking about your lives, your jobs, what you had for lunch earlier, that big win you had a work this week, etc. Starting those conversations,
Empowering and Educating Young Women
Educating students, mentoring interns and speaking at colleges are a few of the many ways to connect with aspiring professionals.
Empower By Investing
Things to invest in: college, stocks, bonds, hedge funds… Let’s be honest, those are very boring. We’re here to tell you there are more exciting things you can (and should) invest in!
Empowering Young Women through Mentoring
Graduating from college and entering the real world as an aspiring female professional is intimidating and it’s even more challenging when young women don’t have guidance along the way.
Six Weeks of Empowerment
When you Google the word “empowerment” (because no one uses paper dictionaries anymore), it is defined as “measures designed to increase the degree of autonomy and self-determination
Top Five Trending News Stories of 2016
Most of us follow the news, but for professions in and around our country’s news outlets, it’s essential to stay up-to-date on current events and all things trending. From viral videos to presidential debates,
The Story Behind: Everybody At This Table Eats
It’s not unusual for a company to have a mantra, but Snackbox’s is genuinely unique – everybody at this table eats.
Meet Team Snackbox: Yahaira Hernandez, AAE
Yahaira Hernandez is an Assistant Account Executive at Snackbox, spearheading the accounts for Jose Luis Salon and business coach Stephanie Chung.
The Texas Conference for Women
In November this year, I had the pleasure of being one of more than 7,000 women to become more empowered at the Texas Conference for Women. Here is what I learned...
Meet Team Snackbox: Jamie Hooker, AAE
Jamie Hooker is an Assistant Account Executive at Snackbox HQ. Here is a bit about her:
Social Journalism: What is It and Why is It Important?
The definition of “social journalism” varies among professionals in the industry. Some say the focus is on using user-generated content to help make an impact in communities.
Snackbox Turns 10: A Burning Question: Why “Snackbox”?
Before the inception of Snackbox, Jenna and Eric would visit their 24-hour gym in Charlotte, N.C. and think of as many random names for their future business as possible.
Snackbox Turns 10: What was trending 10 years ago?
We’ve talked about how much PR has changed in 10 years, but let’s look at the bigger picture and talk about what was trending in 2006 outside of the PR world. You may be cringing just thinking about it,
Snackbox Turns 10: PR: Look How Far We’ve Come
Ten years ago, it was a time when people listened to their voicemail. You know, like you leave one and the other person listens to it, and then actually calls you back?
Snackbox Turns 10: Our Favorite Work
When you run a PR and design firm for 10 years, your portfolio of work really adds up. You work with countless clients and produce an insane amount of content. Some of that content stands out,
October Food Holidays
Before writing this blog post, October held no special place in my heart. It has always been just another month with a holiday at the end of it where I shamelessly dress up as another kitschy
Snackbox Turns 10: We are the 4 percent
We have huge news! Snackbox turns 10 years old this year, and we’re happy-crying. This is a big deal because 96 percent of businesses fail within 10 years, making us part of the 4 percent
Our Team’s Favorite Travel Tips
Do you ever think, “There has to be better way” when you’re traveling? Luckily, our team has done their fair share of flying across the country.
Our Favorite PR Industry Newsletters
We have our favorite Austin, Texas newsletters and our favorite food newsletters, so we obviously have our favorite public relations newsletters!
Our Top Tips for a Great Performance Review
In my experience, I have had two performance reviews since I started at Snackbox. The first performance review happened while I was an intern
Our Favorite Food Newsletters
We’re shared our favorite Austin, Texas-based newsletters, now we want to share our favorite newsletters that surround one of our favorite things… food!
Signs your business is ready for PR
If you’re a business owner, of course you want more people checking you out. Of course you want more recognition, and of course you want people talking about you (in a positive way).
Our Favorite Austin Newsletters
We’re fans of newsletters here at Snackbox. Not only do they keep us in the loop in specific industries, but they also serve as inspiration when it comes to pitching and writing for social media.
Snackbox Services: Media Desk Sides
Looking to land an interview with Popular Science, Better Homes & Gardens and Cooking Light? We can help you with that.
The New and Improved Nutrition Facts Label
We’ve all been there, standing in the middle of the aisle at the grocery store trying to decipher the Nutrition Facts label on each thing we pull from the shelf. How many calories are in one serving?
Cold Brew Trends
Coffee is a staple in most people’s lives, and coffee-giant, Starbucks, serves about four million of those cups of coffee every day. A trend that has emerged
Candy Making and Clean Labels
They say not to judge a book by its cover, but that rule doesn’t translate to food. For health-conscious grocery shoppers, they often search product labels for terms like “no artificial sweeteners”
What is News?
News (n.): newly received or noteworthy information, especially about recent or important events, to put it literally. But, there are certain elements of newsworthiness that a story should
Community Engagement: Social PR
Perhaps the easiest way to reach your audience in this day in age is social media. No matter what age group, everyone is on some type of social media. It's Twitter for the younger generations,
Shared Kitchens: How do they work?
Also known as “kitchen incubators”, “community kitchens” or “shared timed kitchens,” shared kitchens are a great option for entrepreneurs who are just starting out. So what are they?
Busy People Listen Up: Productivity Hacks
Are you one of those people that always have a million things on their to-do list? If you’re nodding your head, you know how important being productive is.
How to Find and Hire a PR firm
It's a beautiful thing when a PR firm and a company join forces and together create awesome content to share with the public. It's important that there is a harmony between your business and the firm
How to Get the Most Out of PR Coverage
Since you're an awesome PR professional, you just got a huge placement in a magazine for your client that you have been working on for weeks. You're client is happy, you're happy, and all that
Choosing a Location for a New Restaurant
Choosing a location is arguably one of the most important steps in opening your new restaurant. After looking at what you can afford, there are other aspects of location that will affect your
March Food Holidays
Along with it being National Nutrition Month and National Caffeine Awareness Month (important), March is full of sweet and savory food holidays. St. Patrick's Day is reason enough to have a party,
New Butter Sprayer Transforms a Stick of Real Butter to a Spray in Seconds
Cooking, home entertaining, and baking just got infinitely easier with the creation of the biēm butter sprayer, a first-of-its-kind kitchen tool that lets users convert a stick of real butter
Dos and Don’ts of an Interview
Awesome! You've secured a T.V. interview. This is a great opportunity to get great coverage and to spread the word about your organization.
The Future of Restaurant POS
If you’ve been to a Chili’s or Olive Garden lately, you probably noticed the tablet at the end of your table. Your server explained that if you wanted to order drinks, appetizers or desserts, you could do so
Meetings: You’re doing them wrong
You probably don’t go through a day of work without hearing the word “meeting” at least three times. Meetings are a huge part of the workplace and can either be productive or pointless,
How to Develop a Pitch Angle
Pitching makes the PR world go 'round. And what's a pitch without the perfect angle? Developing a pitch may come easy to some, but it takes creativity, research and thoughtfulness.
February Food Holidays
February will forever be linked with Valentine’s Day, but we can’t forget about the other 28 days of the month.
Creativity in PR
Creativity: the use of the imagination or original ideas, especially in the production of an artistic work. You could argue that creativity is fundamental
January Food Holidays
Contrary to popular belief, the holiday food season (or as some would say, “fat season”) does not end after Christmas. January is full of food holidays we feel obligated to celebrate.
Three Ways to Measure PR Success
Measuring the success of public relations campaigns has been a hot debate for many years. Based on our experience and research, we have found “success” can be measured
Email Etiquette Tips
Much like learning how to handle a business call, mastering email etiquette comes with experience. I practiced email etiquette while attending college when I emailed professors.
A Day in the Life of a PR Person
Before I begin, it is important to know that a PR person does not work a nine to five job. Yes, we may go into an office every day and work eight hours, but when we leave to go home,
What Diet? December Food holidays are here.
The holiday season is notorious for all the delicious food that comes around. Some may argue the holidays are a time for indulgence when you can forget your latest diet.
6 Tips for Interviewing with a Reporter
In all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth,
Using Google Analytics to Track Your Audience
If your company or business is part of the 21st century, it has a website. Today, a business’s website is the very first place a potential customer will go if they want to know more about what you
Mark Your Calendars with November Food Holidays!
When you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays?
Mixing it Up: Blender Bike Tour
Blending a smoothie in a blender? Psh—that’s so last year. How about blending a healthy and delicious smoothie ON a bicycle? Talk about killing two birds with one stone!
Snackbox Invents Celebrity Pancake Portraits
If you haven’t witnessed a celebrity pancake portrait—you’re in for a sweet treat. Google “Batter Blaster’s Celebrity Pancake Portraits”
Branding Yourself on Social Media
If a potential employer Googled your name and found your social media accounts, what would they see?
Perspective: Top 4 skills for AAE’s
As a fresh-out-college assistant account executive (AAE), I remember many of the challenges I faced.
Snackbox Dishes: Favorite Austin Spots for Beer
If you know Team Snackbox, you’re aware that we love food and drink. Our client, Adelbert’s Brewery, is Austin-based and one of our favorite beers to cool down with.
Five Things Franchise Marketers Need to Know
Marketing professionals thrive on the opportunity to work with franchises. Not only are franchises spread across a large area—but since franchises grow from the ground up, marketing pros
How to Travel Like the Fashionista You Are
Many people (including me) love to travel in our yoga pants and sweatshirts, mostly because it’s comfortable to move around in from place to place.
The Ins and Outs of LinkedIn
LinkedIn….You have one collecting cyber dust, or you’ve heard of it amongst your colleagues. LinkedIn is no Facebook— you can’t browse
Conference Call Business Etiquette
For some folks, being on a business call comes as naturally as riding a bicycle, but a conference call is another ball game. Why is that? When you are on a business call, you are in a more controlled situation
Casual Friday Fashion Tips
Friday is a favorite around Snackbox HQ. Not only does it kick off the weekend—but it’s also causal Friday around these parts.
Business Meeting Etiquette
Picture yourself at a business meeting, you are deep in discussion with your bosses and coworkers when all of sudden you notice a loud ringtone coming from across the table.
Media Alert vs. News Release
You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?
Writing and Formatting Tips for News Releases
You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.
Press Release or News Release?
You’ve followed all the rules for your news release. Or wait.. your press release.
Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference?
Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference?
10 Practices for Media Pitching
If you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time
How to Format a Media Alert
Although Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each,
Media Alert vs. Press Release
You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?
Austin Woman Magazine Tour
Team Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of
Adelbert’s Brewery Names Snackbox PR Agency of Record
Team Snackbox loves a lot of different things, but two things we are passionate about are food and drink. With that being said, we are ecstatic to announce
Preparing for a PR Crisis
“By failing to prepare, you’re preparing to fail.” We have heard this quote time and time again, and unfortunately we usually hear it once something
Understanding Your Basic Copyright Rights
As professionals in a creative field, a lot of us have side jobs freelancing. Weather you’re a freelance writer, graphic designer, or you do both,
Fun Fundraising Ideas
‘Tis the season for giving! It’s a new year and the perfect time to start planning charity fundraising ideas for you and your team. Not only do you get to give back to your community,
KVUE Tour
Team Snackbox is at it again—touring local media outlets and soaking up as much information as we possibly can about the anchors and reporters we work with. We recently had the pleasure
Top Tips for T.V. Interviews
A huge part of PR is securing T.V. coverage. T.V. coverage usually includes one-on-one interviews with reporters, journalists, or anchors. Although it looks as if everyone on T.V. knows
8 signs your website is majorly outdated
People can tell a lot about a person or a company by visiting their website. With technology being the most convenient way to research, people often visit your website to get a good idea of what you do
What does the color of your logo say about your business?
Did you know 84.7% of consumers cite color as the primary reason they buy a product? Did you also know that 93% of people consider visual appearance when they purchase things?
5 Things We Learned From the Austin American-Statesman
As PR pros, it’s extremely important to know your local media outlets like the back of your hand. Whether you’re pitching T.V., radio, or print,
The In’s and Out’s of a Successful eNewsletter Campaign
We see it all the time especially around the holidays—our email is overflowing with messages about the same deals. Nordstrom’s Labor Day Sale, Dillard’s President’s Day Sale
How to Create a Design Space to Inspire You
Are you tired of that gray cubicle of yours? What about that fluorescent lighting that’s giving you a headache by 2:00? We don’t blame you.
Turkey Talk
Nothing goes better with cool weather and football than a juicy, well-flavored, turkey on Thanksgiving or any other fall day. It’s November and time to nail that recipe that yields one of the most exciting
PR: You’re Doing it Wrong
I’m old. I’ve been in this business for a long time. Want proof?
5 Entrepreneurial Lessons From Movies
Let’s face it—our culture is movie obsessed, and we’re no exception. Whether you’re settled in your career or working hard towards it, there’s nothing like an inspiring movie to get your entrepreneurial juices flowing.
It’s Movember
November brings cooler weather, awesome food, and… moustaches? You may have heard the term “No Shave November” and November first, kicks off the first official day of the hairy month
10 Creative Ways to Reduce Stress
Yes, nail polish! Place a dot of nail polish somewhere on your cell phone or case, reminding you to relax and slow down before taking the call.
Time it Right- The Science of Facebook Posting
You have a company Facebook, a bunch of followers, awesome pictures and… no likes? Believe it or not, researchers have posting on Facebook down to a fine science.
Alternatives to Austin’s Tex Mex Scene
Austin has become a prime location in the restaurant scene. Get out of your food rut, and check out these hot spots.
Top 10 Travel Tips for Business Travelers
When it comes time for business trips, people often imagine uncomfortable flights, not enough sleep, and tons of stress. What if we told you that your business trip could be a lot less stressful.
5 Ways to Build Relationships with Reporters
PR pros often forget that there’s more to public relations than awesome communication skills, contacts, and a great pitch. Building a solid relationship with reporters is crucial
What NOT to Do/Wear During a Job Interview
So you have internship experience, a college degree, and your planner cleared for ample amounts of job interviews. But how do you present yourself and what do you wear?
Tips for a Successful Media Interview
Some people feel comfortable being in front of a camera, others may not feel the same way. In the public relations industry, we are taught how to execute media training for our clients.
How to Drive Facebook Traffic
Facebook is one of, if not the most popular social media sites that businesses use to gain more exposure and more customers. In fact, 80 percent of U.S. social network users prefer to connect
We’ve Moved!
Snackbox has a new home! We are thrilled to announce we have…
“Put That Release on the Wire”
At Snackbox, we know how to find and distribute great news for our clients, from publicizing a new product or event to announcing a new service.
8 Great Tips for Combatting Writer’s Block
Ah, the dreaded writer’s block. We have all endured it at some point in our lives. You go from having many creative thoughts pouring out of you to blankly staring at your computer screen waiting
Top 7 Ideas to Inspire Creativity at Work
Implement Confidentiality: Having a suggestion box creates an outlet in which employees can voice ideas without fear of reprimand.
Business Casual: Top Work Fashion Trends for 2014
Work fashion trends have evolved from simple and professional outfits to fun and creative power suits. This year, fashion leaders around the world are inspiring work fashion trends
Snackbox + Smoothie King
Snackbox has been named public relations agency of record for Smoothie King, a privately held franchise based in New Orleans, Louisiana.
Snackbox Promotes Yahaira Hernandez
We would like to congratulate our own Yahaira Hernandez who has…
5 Famous Ad Men
Prior to the 1960’s Creative Revolution in Advertising, print and television advertisements were generally stagnant, boring, and explanatory. Print solely consisted of a feature of the product
Elements of a Strong Brand
What does having a “brand” mean? Some may think about a company’s image, or a company’s logo, or perhaps their motto.
10 Tips for Managing a Social Media Community
1. Engage with your Audience
Don’t simply post content and then leave it unattended. Be sure to answer any questions
Don’t simply post content and then leave it unattended. Be sure to answer any questions
El Paso Ghost Burger Challenge
We know that El Paso residents like their spicy foods…but who can really handle the heat? On April 10th, Executive Chef Sarah Kosravani of Star City Kitchen and Palomino Tavern,
Instagram Marketing Tips
Launched in 2010, this photo and video sharing social networking platform has exploded in popularity. As of January 2014, Instagram has approximately 150 million active users.
Cold Brew Coffee
Cold brew coffee is the process of steeping coarsely ground coffee beans in water for long periods of time – usually 12 hours or more. This generates a stronger, more concentrated brew
Top 10 Time Management Tips
Many people often find themselves completely stressed and overwhelmed that they can’t even find the time to alleviate that stres
Food for Thought: Bioengineered Foods
We have all heard of “bioengineered foods” or “genetically modified foods”, and we have surely also heard some hot debates on the topic.
Not All Online Reviews Are Created Equal
Angie's List, Yelp, Better Business Bureau - there's an almost endless list of online review websites out there, all telling you they know what a company is like, but do they really tell a company's whole story?
Food Terrorism
While unlikely to happen, yet aware of the threat, the U.S. government proposed legislation at the end of last year that would address the risk of food terrorism. The fact of the matter is our food supply
Social Media Predictions for 2014
(1) Google+ Will Finally Be a Thing
Let’s face it – Google+ is a bit confusing. And like it or not, that’s been a significant deterrent in their rate of conversion from Facebook.
Let’s face it – Google+ is a bit confusing. And like it or not, that’s been a significant deterrent in their rate of conversion from Facebook.
Are You Jelly?
Brought to you earlier this January by one of the cofounders of Twitter, Jelly is hyped as the next big thing in social media. It’s built on a simple question-and-answer format and currently available
Responsive Design
What is it? Why does it matter? It’s no secret that our culture consumes more information on the go, and what was once considered a secondary design concern
The Ultimate True Texas BBQ Experience
When you visit our headquarters in Austin, Texas, after we settle on the date, the next conversation is usually focused on where we’ll eat. Without fail, you’ll ask us about the famous Texas barbecue.
8 Great Slow Cooker Recipes
We all work hard during the day at work, but once you get home from your day, do you really want to cook dinner EVERY night? Here are some of our favorite crockpot recipes.
The Most Important Meal
Breakfast is the most important meal of the day, but many of us don’t feel like we have the time for it. Our team is giving you five quick and easy ways to make breakfast in the morning.
The News Release Isn’t Dead
Just because a news release is written, it doesn’t automatically guarantee media coverage. To that end, there are a number of materials that we use in order to get the job done.
Our Favorite Food Trends for 2014
The new year is already looking bright, and we’re excited about all the impending possibilities. Several culinary experts and bloggers have posted their predictions of food trends
Lunch on the Go
Are you having trouble deciding what to bring to lunch? Or are you just bored with the same old choices? Our team is sharing some of our favorite
Visiting Austin? Do This.
Austin is a very unique and unusual city tucked in the heart of Texas. When visiting Austin there are many things that need to be at the top of your list.
Cunningham Promoted
A very warm congratulations to our own Caitlin Cunningham who…
Our Favorite Winter Accessories
Just like furnishing your new home, every working girl needs to be in possession of certain accessories for the winter. These pieces need to be classy items that have some longevity to them,
Snackbox + You = Awesome?
Hello. We’re Snackbox. And, we’re exploring the possibility of adding a public relations pro to our growing team that’s based in Austin, Texas.
12 Thanksgiving Traditions
As the holidays are fast approaching, everyone is beginning to get into the holiday spirit through their various traditions. There are so many traditions surrounding the Thanksgiving holiday
Keeping meetings organized and effective
We have all been in meetings that seem to drag on or discuss unrelated topics. There are steps that can be followed in order to keep your meeting organized and running efficiently.
5 Alternatives to a Conference Table Meeting
So many meetings take place around a stuffy conference table. Being in a creative industry, having meetings in unusual places that could lead to inspiration is a great idea.
Elements of a Strong Story Angle
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Become a Better Note Taker
Taking good notes is only half the battle in your professional career. Great note taking skills will allow you to apply the knowledge that you have learned and retain the material.
12 Tips to Becoming a Better Presenter
How you present yourself is key in the PR and advertising world. Giving presentations is a task that communications professionals perform on a regular basis.
Jose Luis Salon: On Stage
Celebrating their 25th Anniversary, Jose Luis Salon had an amazing runway show at The Hartland Plaza. The show was absolutely incredible.
Snackbox Announces New Employee
By Christine Vivoli, Snackbox
Snackbox is thrilled to announce…
Snackbox is thrilled to announce…
Snackbox Moves into Whit Hanks Building
This past month Snackbox has moved its headquarters into the historic Whit Hanks building on West Sixth Street.
Jose Luis Salon Selects Snackbox
Snackbox has been selected to handle public relations efforts…
Nest Modern Selects Snackbox
Snackbox has announced its appointment as public relations and…
New Addition to Snackbox Team
Snackbox, a public relations, social media and design firm, is proud to announce the appointment of Christine Vivoli to the new intern position within the growing Austin office.
How to Select the Best PR Firm
You’ve got the next great business idea. You’ve got the backers excited about your idea, the staff is in place and you’re ready to hit the streets. Now all you need is a public relations firm
Getting Crafty: CHA Selects Snackbox
New Jersey-based Craft & Hobby Association, has chosen…
AERC Recycling Solutions Picks Snackbox
The Allentown, Pennsylvania recycling company, AERC Recycling…
Square Roots Festival Music
The music lineup has just been revealed for the second annual Square Roots Festival in Chicago, July 12-14. More than 35 acts will perform across four different stages,
Our Austin List: Things to do
A few years ago, Snackbox decided to make Austin, Texas home and we couldn’t be happier about it. Austin is a city few know about, aside from the fact that Austinites are proud of being “weird,”
Brian Mayfield Named President of Atlantic
Atlantic, a Huntsville-based company specializing in remote sensing, surveying and consulting services, has named Brian Mayfield
2013 Food Trends
Every year, it seems like there’s a new trend in food, much like there is in fashion. A few years ago, it was cupcakes, which really hasn’t seemed to die
Snackbox + Square Roots
The Chicago-based Old Town School of Folk Music and…
Handling Customers Who Do Not Pay
Being an entrepreneur can be one of the most rewarding experiences you can ever have; you get to set the rules, do work you love and get paid for it.
Hyperwear Selects Snackbox
Austin-based Hyperwear has selected Snackbox as its public relations…
Austin Under 40 unveils 2013 nominees
Via CultureMap: Austin Under 40 unveils 2013 nominees; finalists…
Former Football Star Tackles Challenges for Moving Families
For 10 years Johnnie Johnson excelled in the National Football League as an All-Pro safety for the Rams.
The Ledges Selects Snackbox
Huntsville, Alabama-based country club, The Ledges, has selected…
Moving Families Initiative Picks Snackbox
For 10 years Johnnie Johnson excelled in the National Football…
Woodland Foods Selects Snackbox
Based just outside of Chicago, Woodland Foods has selected Snackbox…
Revelry Alliance Selects Snackbox
Chicago-based Revelry Alliance has selected Snackbox as its public…
Hill Country Eye Center Selects Snackbox
Hill Country Eye Center has selected Snackbox as its public relations…
Pickn’Tell Selects Snackbox
Tel Aviv, Israel-based Pickn'Tell has selected Snackbox as its…
Atlantic Selects Snackbox
Huntsville, Alabama-based Atlantic has selected Snackbox for…
Jenna Speaking at Texas Nonprofit Summit
A positive, recognized brand identity for your nonprofit can do everything from attracting skilled board members to raising money.
Chicago-based Early To Bed Selects Snackbox
Chicago-based Early To Bed, a woman-owned and woman-oriented…
Jenna Featured on Blog Talk Radio
Listen to Jenna's interview with the Lonely Gourmet here: http://www.blogtalkradio.com/lonely-gourmet/2012/08/10/friday-radio-feast
Bone Spirits and Snackbox Announce Partnership
Austin, Texas (February 14, 2011) – Snackbox has been selected as the public relations and social media agency of record by Bone Spirits LLC, a Texas-based distillery launching four spirits
“Stay hungry, stay foolish.”
As you all know Steve Jobs passed away yesterday. His passing inspired me to write a few words about the effect he has had on my life, career and Snackbox.
Snackbox on Social Media
Jenna will be speaking at the International Quilt Market this…
Snackbox on Branding
Jenna and Snackbox account director Natalie Boscia will be speaking…
Social Media: Building a COMmunity
When you think of the term “community,” what is the first thing that comes to mind? Your neighborhood? Religious affiliation? Group of friends? The truth is that community
Taste of St. Louis Picks Snackbox
We're proud to announce that Taste of St. Louis has selected…
Environment: Just a Trend?
Have you ever had someone in public relations ask you, “What is your environmental angle?” Or, “Is there a eco-friendly angle to that?”
What’s Your Reputation?
Quick! What is the first word that comes to mind when you think of Lindsay Lohan? What about Charlie Sheen? How about Oprah? All pretty different answers, huh? Why is that?
ABJ Women of Influence
We're proud to announce that Jenna Oltersdorf has been nominated…
Destination: Social Media
Social media is a great way to connect with guests beyond the confines of your property before, during and after their visit. As long as you give social media the attention it deserves
Money Smart Week Recap
With more than 500 financial education events hosted throughout Chicagoland during the first week of April, Money Smart Week provides a wealth of knowledge to consumers;
Heads in Expensive Beds
I often visit Chicago for business (and pleasure), but this past trip was my first time staying at the incredible Ritz-Carlton. As I ordered room service at 9 p.m. on a Wednesday night, I realized
Embroidery Online Recap
With no social media presence and a small online presence, Embroidery Online needed to build a social media strategy that built a community and drove traffic back to www.EmbroideryOnline.com.
Snackbox Announces New Practice
At Snackbox, we pride ourselves on being flexible, creative and proactive in the way that we are able to adapt to our clients’ needs and professional work styles. But along the road, we have gained
10 Questions to Ask a PR Firm
Follow the link to read the questions you should ask a PR firm…
Protecting Your Business
Running a business is all about building and maintaining strong business relationships. However, business owners sometimes fail to give the proper attention
‘I’ is for Invoicing
When your first client comes on board, it's an exciting time ... not only are you officially a company now, but you also are beginning to get paid for what you do!
Commercial vs. Personal Auto Policies
One question I frequently encounter as an Agent is whether or not a business should have their vehicles covered by a commercial auto versus a personal auto policy.
PR 101: How to Avoid a Crisis
Philanthropy is something that my family and I are passionate about as a means to give back to the communities we live and do business in.
‘H’ is for Health Insurance
Sure there are a million reasons why you shouldn’t have health insurance, but there are a billion reasons why you should.
Snackbox Wins Federal Reserve Bank of Chicago
Snackbox has been selected by the Federal Reserve Bank of Chicago…
‘G’ is for Goals
You have made the decision to launch your business, you know your area of expertise and what makes your product or services unique. Now what?
Chinet Selects Snackbox
Snackbox has entered into a partnership with Chinet® disposable tableware to provide public relations support surrounding its portfolio of consumer products.
‘F’ words for Entrepreneurism
As an employee, failure is looked upon in a negative light. As an entrepreneur, failure is just part of the learning process. If failure is an option, then that just means you're taking risks
So you want to work at Snackbox?
As a business owner, I receive a lot of emails about available positions. And, when I talk about needing specific types of people on Twitter, the numbers double, sometimes triple.
‘E’ is for Experts
Let's face it: We're entrepreneurs because we're experts at what we do ... I'm a Public Relations entrepreneur because I'm good at PR, not necessarily an expert at running a business.
‘E’ is for Employee Personnel Files
In almost every employment case, one of the first things your ex-employee will ask for is a copy of his personnel file. In fact, ex-employees will often ask for a copy of their file before litigation begins
‘D’ is for Desk
For those of you working out of an office, skip this post. For the rest of you, listen up. Having a work space of your own, whether its a small desk that's housed in a closet or it's a physical room,
‘C’ is for Competition, too.
As an entrepreneur, there are tons of mistakes than can easily be made ... that's the scary part. On the flip side, in order to prevent surprises and mistakes, there are certain measures you can take to protect
‘C’ is for Client Service
This post is inspired by my own experiences with a vendor who shall remain nameless. I have to tell you: It's super tempting to call them out publicly, but I'm going to take the more professional
‘C’ is for Calendar
If you host an event of any kind - seminars, conferences, networking, happy hours, even online events - you probably thought about promoting your event on a community calendar.
‘C’ is for Contract
Once we landed our first big client, I spent a big chunk of money to have a lawyer create a contract template for us. The template is massive - about nine pages in total
‘B’ is for Bootstrap
As defined by Wikipedia, "Bootstrapping or booting refers to a group of metaphors that share a common meaning: a self-sustaining process that proceeds with external help".
‘B’ is for Blogging
Have an opinion? Know a lot about a particular subject? You need to be blogging. Blogs are a great tool in which opinions can be shared, trends can be explored, etc.
NomNomist Logo Unveiled
It's no secret that I love food ... so it's only natural that my love for food gets a home
‘A’ is for Accountant
Our business is focused on public relations, social media, and design … mathematicians, we are not. Even if you aced every math test in school, hear me out about the luxuries of an accountant.
Look Before You Launch
This should be filed under “Do as I say, not as I did”. You see, Snackbox was launched before we had a strong client base, before we had a nest egg prepared.
Are You Entreprenur Material?
Not everyone is entrepreneurial material. Anyone can start a business, but an entrepreneur is someone who can start a business and give it life.
Batter Blaster on The TODAY Show
In case you missed it, check out this clip featuring Nathan Turner, Kathie Lee Gifford, Justin Long, and our very own Batter Blaster
Jenna Selected for Emerge 2010
Austin, Texas -- Jenna Oltersdorf, principal of Snackbox, an Austin-based public relations and design firm, has been selected by Leadership Austin for the 2010 Emerge class.
Bernina Textile Group Picks Snackbox
Austin, Texas -- Snackbox, an Austin-based public relations and design firm, has won social media assignments for the Sewing Supplies Division of the Bernina Textile Group, based in Aurora, Illinois.
Jenna Named VP of NOCC, Austin
Austin, Texas -- Jenna Oltersdorf, principal of Snackbox, an Austin-based public relations and design firm, has been appointed vice president
Vote for Your Favorite Video
Friends, from now through September 30, you can vote for your favorite video submissions for the
From a Circle to a Sphere: Evolution of delivering digital content
For the last couple of years, I’ve been working to strengthen news content through viewer interaction and user generated material. As I said in a recent interview,
Backgrounding People And Companies
Special Projects Executive Producer Aaron Wishce recently attended a workshop given by Margot Williams, a researcher/librarian at the New York Times. She compiled an impressive list of websites
The 80/20 rule, or why I chose iPhone over Android
The prelude: I’ve had an iPhone since the 3G. I love the iPhone. I’m not crazy about the rules for applications in the app store and I do wish it was a bit more customizable than it is,
Creating New ASL Signs For Social Media Concepts
How do you create a sign for new concepts emerging in the English language? The vocabulary surrounding social media is new, and there aren’t official American Sign Language
3 Ways To Find Communities On Twitter
We know Twitter is a great way to connect with others online, but how do you broaden your connections and find others with similar interests?
Entrepreneurs: 5 Rules to Work By
Entrepreneurs have no "off" switch and, if you're like me, you're constantly working to grow your business, improve productivity... all the while wishing you had just a little downtime
Power and Grace in Community
I recently sat in a 5th grade lesson on the life of Pioneers along the Oregon Trail. It reminded me that humans have long been leveraging the strengths of individuals for the greater good
Working Breaking News Via BlackBerry
When initial reports came into the newsroom about the shootings at Fort Hood, the information was spotty – as it usually is in the beginning. We had all just come out of the afternoon meeting
Happy Networking, Happy Couples
Opportunities to network can arise in almost any setting. But have you ever been at a social gathering and been so involved in making a business connection that you either ignored
Can Social Media Be Used Against Employees?
The short answer is – yes. The longer answer is that in Texas employers generally are free to monitor employee social media postings
Tools for Virtual Offices
It's funny: When we first launched Snackbox, my idea of success was office space, employees and a commute. But one day, after rolling out of bed and walking 10 feet to my computer,
Jenna’s Media Relations Commandments
1. Thou shalt research EVERY reporter on your media list. And research is *not* defined as hopping onto Cision ... that's just the beginning.
Email Campaign Timing
People ask me all the time, "when should I send my email?" And usually, I have about as much information about that campaign as you do – which is not much. If you spend some time researching
Small Business Shoulda Coulda Woulda’s
So you want to start your own business. Great! It is one of the American dreams. But many entrepreneurs will tell you that along the way to that dream there can be some nightmarish lessons
Business Etiquette: Table Manners
While I'm certainly not an etiquette expert, I do feel it's important to share basic etiquette rules, especially concerning table manners. As an entrepreneur, I find myself attending
What to Keep in Employee Personnel Files
In almost every employment case, one of the first things your ex-employee will ask for is a copy of his personnel file. In fact, ex-employees will often ask for a copy of their file before litigation begins
Zucchini Pancakes
Ingredients:4-5 medium zucchini3/4 tsp salt4 eggs1 garlic clove,…
Everyday is Valentine’s Day at Snackbox
You love your significant other, right? And you enjoy your evenings and weekends together ... but how would you feel if you spent 24 hours a day, seven days a week together? Could you do it?
Ins and Outs of Foursquare
With any aspect of social media most of us are making up the rules as we go along and Foursquare is no different. For those of you who aren't familiar, Foursquare is a location based social network
Five Things Every CEO Should Know
1. Know your customers. If you don't know your customers, then how can you expect to know how to sell them your product or service?
Beefy Veggie Soup
For those of you preparing for the snowpocalypse, check out this…
Spray and Pray PR
Having been in the PR business for more than a decade, I've seen a lot, both good and bad. It continues to amaze me that the complaints,
Job Searching Secrets from the Frontlines
As an entrepreneur and principal of our public relations practice at Snackbox, I see resumes from a wide variety of job seekers throughout the country on a regular basis.
Cheesy Chicken Enchiladas
This Cheesy Chicken Enchilada recipe takes 20 to 30 minutes to prepare, but is oh, so yummy!
Simple Steps for Getting Retweeted
This social media stuff can be tough for newcomers and in this post, I'm going to attempt to not only explain the art of the "retweet" but also provide tips for getting retweeted.
Social Networking is Not Like Middle School
Why building a following on Twitter should NOT be like a middle school popularity contest. I have a confession. Over the course of the past few
Facebook Fan Pages vs. Group Pages
We talk a lot about the importance of social media on this blog, but as we dive deeper into the topic, we're noticing a lot of tactical questions popping up from our followers.
Jenna Nominated for Social Media Award
This month we learned that Jenna has been nominated for the Texas Social Media Awards. The nominees will be reviewed by a panel of judges.
Our Top eBlast Tips
1. Do NOT use the CC field when addressing your recipients. Blind…
Satisfied Client, Northland Bordeaux
In 2009 the Snackbox design division had the honor of working with Northland Bordeaux. Our tasks were great: Redesign www.northlandbordeaux.com
Bill’s Rum or Bourbon Balls
This recipe was kindly shared by Bill Prickett (@bprickett on…
Today is National Cotton Candy Day
Cotton candy is a form of spun sugar and is mostly air, so servings…
Client News: Cothron Donation
Cothron’s Security Solutions, a family-owned and operated security company based here since its founding 60 years ago, on Nov. 24 announced
Happy Snackiversary!
Today, just three short years ago, Eric and I established Snackbox…
Friday Snack: BLT Creamy Mac & Cheese
Salt1 lb. ziti rigati pastaExtra virgin olive oil (EVOO) for…
Friday Snack: Beef Roast with Dumplings
1 boneless beef rump roastSaltPepperGarlic powderFlourOil3 tablespoons…
Treat Your Job Search Like a Client
A few things to think about as you look for a job ... you have a lot of competition. Treat your job search just as you'd treat a client.
PR Industry Changes Course
As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly…
Finding Journalists on Twitter
Twitter is an incredible tool for PR pros. Use www.muckrack.com…
Facebook Fan Page Done Well
When social media is used correctly, it can do some truly great things. Many of us use Facebook for personal use, but when it comes
Some Assembly Required Blog
Check out this piece written by our favorite professional speaker and author Thom Singer:
Austin Entrepreneur Network Feature
When Jenna Oltersdorf and her husband Eric made the decision to relocate from Chicago to Austin to be closer to family, they had no idea that Twitter would help propel them ahead
Jenna Speaking at AAF Topeka
The American Advertising Federation in Topeka, Kan. has invited…
Friday Snack: Zucchini Pancakes
Ingredients:4-5 medium zucchini3/4 teaspoon salt4 eggs1 garlic…
California Snackbox
Ingredients:Sourdough bread, slicedHalf avocadoRed onionTomatoMuenster…
Jenna’s Guest Column in TalentZoo
It’s no secret that both public relations (PR) and advertising offer unique benefits when employed correctly. And, when working together, the two practices can build awareness, boost brand value
NC-17 Root Beer Float
Ingredients:Vanilla flavored rumRoot beerVanilla ice cream
Directions:
In…
Directions:
In…
Jenna Featured in Pink Ladders
Rungs of Wisdom: "No matter what you're up against, belive in…
Strawberry Freezer Jam
One of my favorite recipes made by my grandmother each summer.
Ingredients:2…
Ingredients:2…
Best & Worst Cities for Recession Recovery
"Ten cities poised for a rebound -- and 10 cities with a long slog ahead"
Jenna featured in ArtsBiz
Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience.
How PR Works
Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign
Snackbox Sweet Margarita
Ingredients:2 cups water1 cup sugar3/4 cup lime juice3/4…
Meatballs
Ingredients:2 eggs1 to 1.25 pounds ground beef1 small red onion,…
Pumpkin Bars
One of my favorite recipes from the late, great Karen Gruhala.…
Amy’s Margarita Cake
This recipe was given to me by my favorite CFO, Mrs. Amy Crump…
Staying Productive in a Home Office
We all face challenges throughout the work day. Some challenges are just ... there, like a difficult boss. But other challenges, like an inefficient work space, can be evaluated and fixed.
YouTube Reporters’ Center Debuts
With the explosion of news reports from non-media folks using new technology, YouTube, which ends up hosting
Strawberry Cream Cheese Dessert
Ingredients:1/2 stick margarin1/2 cup flour1 (8 oz.) package…
Low-Fat Chocolate Cheesecake
Ingredients:3/4 cup graham cracker crumbs1/4 cup sugar3 (8 oz)…
National Take Your Cat to the Vet Day
Cats seem so independent, it’s easy for their owners to get caught up in work, family and every day life and forget to bring them into the veterinarian for regular annual exams.
Snackbox Earns 3 Creative Awards
Snackbox is a three-time winner in the 2009 Summit Creative Award competition for creative work. The firm's winning entries include Silver award for logo work on behalf
Aunt Flora’s Chicken Ravioli
A recipe that has been passed down for generations in my family,…
Free PR Resources
Some people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!
Attachment Gripes
In public relations, we're constantly sharing information with reporters, clients, vendors, employees, and so on. As computer viruses increase as well as the use of mobile devices
Friday Snack: Chocolate Chip Cupcakes
Preheat oven to 350 degrees.
Ingredients:1 box white or vanilla…
Ingredients:1 box white or vanilla…
Selecting the Right Partners
At Snackbox, we work hard to develop strong relationships with our clients, vendors and employees. Of course, it's not a difficult task as we only work with people we connect with.
Why PR Matters in a Down Economy
It’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,
Easy Blueberry Scones
2 cups Bisquik mix1/4 cup sugar1/2 cup milk1 cup fresh blueberriesButter
Preheat…
Preheat…
Building Your Social Media Approach
In order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation
Jenna Presenting at Marketing Workshop
Yes it’s hard work, but keeping your voice heard during difficult times is vital. And with everyone spending more time online today, it’s crucial
How to Get the Most Out of a Trade Show
Trade shows are a great way to build relationships with media contacts and work on story development. Here are a few of my favorite Do’s and Don’ts when planning trade shows.
Stuffed Taco Pasta Shells
Preheat oven to 350 degrees.
In a large pot, bring water to a boil. Cook jumbo pasta shells until tender (approx. 10 min.).
In a large pot, bring water to a boil. Cook jumbo pasta shells until tender (approx. 10 min.).
Media Training Tip: Off the Record
Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on
Increasing SEO Through PR
In today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.
Friday Snack: Italian Bread
1 package active dry yeast1 cup warm water (105 to 115 degrees)2…
Warning Signs of a Bad Job
A few days ago, a non-compete agreement I signed a couple years ago will expire. The agreement was signed January 27, 2006 and, at the time, I was so eager to move to Chicago,
Hawaiian Turkey Sandwich
1 round loaf of Hawaiian bread1/4 cup mayo2 tbsp. brown mustard1…
Elements of an Online Newsroom
An online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,
How to Write a Media Alert
Media alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
Bacon-Wrapped Dates
One 8-ounce bag of dates, sliced in half1/2 pound bacon, cut…
Friday Snack: Bacon-Stuffed Pork Chops
2 slices muenster cheese (blue cheese would be a nice substitute…
How to Create a Media Distribution List
Media lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested
How to Write a News Release
A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about
Friday Snack: White chocolate chip and almond cookies
1/2 cup granulated sugar1/2 cup brown sugar1/3 cup butter, melted1/3…
Friday Snack: Rich & Charlie’s Salad
Ingredients:1 head romaine 1 head iceburg1 can drained artichoke…
Questions to Ask When Hiring a PR Firm
Most PR firms will jump at an opportunity to work with a client that has a good budget and a decent story. Many don’t go much further than that (at Snackbox, we're a little choosier
Your Brand: Search Engine Optimization
So we’re all very well aware that social media is taking over the world. Most have a LinkedIn profile and many are represented on Facebook as well. Oh, and then there’s Plaxo.
Lasagna Soup
Ingredients:1 lb. ground beef1/4 tsp. garlic powder2 cans beef…
What is News?
To many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking
Public Speaking Tips
There are very few great speakers in this world and most of us can stand to sharpen our skills. I am by no stretch of the imagination a great speaker; however, I do try to employ basic strategies
Cherry Coffee Cake
Ingredients:¾ Cup butter1 ½ Cup sugar3 Eggs½…
Work Less to Protect The Environment and You
Americans work longer hours and take fewer vacations than any other industrialized country in the world. We create higher stress levels for ourselves, alienate our children and senior citizens
Springtime Safety Tips for Your Cat: Popular Easter Lily Can Be Fatal
As warmer weather envelopes the nation and we begin celebrating spring, Feline Pine asks families with cats to be cautious regarding those fragrant springtime flowers, some of which can be deadly.
Green Business Travel Tips
Most of us travel for work. Here are a few tips for traveling as green as possible.
Hashbrown Casserole
Ingredients:2 lb. bag, frozen hashbrowns1 Stick butter1 Can cream…
So You’re Going to Add Staff …
Adding your first employee is such a scary prospect. I compare it to selecting a nanny for your first born. This business is my baby of sorts and I’m not going to allow just anybody in to help me care for it.
Gaining Advantage Over Your Competition
Generating leads is key to business success at any level. We need leads to sell more yogurt, add more clients to our firm, etc. And the competition is thick in letters nine feet wide.
Mini Strawberry Napoleons
½ Package frozen puff pastry sheets (1 sheet)1 Package…
Project Spotlight: Minx Parlor
We were approached by the owners of a new high-end European shoe boutique to create an identity for them.
How to Make LinkedIn Work for You
Like most folks in business, I created a LinkedIn profile and began building my connections. In a matter of months, I had hundreds of connections without doing too much work. Now what?
Hosting Tips for Any Get Together
So many times as we work to expand our network and strengthen relationships with those in our Rolodex, we find ourselves hosting more intimate gatherings. For those events
Friday Snack: Mostly Healthy Strawberry Shake
Ingredients:2 cups milk1 teaspoon vanilla 1 1/2 cups frozen strawberries1/4…
Potato Cream Cheese Soup
4 Cups chicken broth4 Cups shredded potatoes¼ Cup minced…
Rules of Twitter
Twitter defined: Micro-blogging. You can say anything on Twitter as long as it’s 140 characters in length. To get started, how do you tweet?
Design Fail: Signage
If any grocery store needed a rebrand it would be this one.
Building a Successful Business
So you have the idea, but do you have the chops?
Photo Snack
Crocodile, The Shedd Aquarium
Bourbon Lush
Make Slushes a minimum of 24 hours before serving.7 Cups water3…
Friday Snack: Crepes
Ingredients:1/3 Cup all-purpose flour1 ½ Cups milk2/3…
Building a Following on Twitter
Twitter value isn’t in how many people are following you – it’s not a popularity contest. Listening and learning via Twitter is the bulk of the value.
Trust vs. Fear: Client Relations
One of my favorite clients when I was working at Publicis was the brand manager for a small fruit grower co-op based in Eastern Washington.
Instant Messenger in Business
It all started innocently: I opened an AOL instant messenger account when I was at an ad agency so we could all communicate without having to look
Orange-Cranberry Bread
1/2 cup butter3/4 cup sugar2 eggs3 cups flour1 tablespoon baking…
Snackbox in PRWeek
The Arts & Business Council of Chicago partnered with Snackbox for 2009.
Photo Snack
Waiting for The EL, Chicago IL 2009
Friday Snack: Homemade Vanilla
Ingredients:One bottle of inexpensive vodka
One jar of vanilla…
One jar of vanilla…
Networking, Building Alliances
The strongest business alliances are based on strong relationships, not transactions.
“I’m terrible at networking.” It seems to be a common whine.
“I’m terrible at networking.” It seems to be a common whine.
Chinet® Brand Premium Disposable Tableware Announces Four New Napkin Offerings
America’s premium disposable tableware brand, Chinet®, continues to bring innovation to the disposable tableware category by launching four new napkin offerings
Design Fail: Lamp Switch
I love lamps. To me the lamp is a modern Prometheus dispelling the darkness with light. Why then, do designers saddle their sweet designs with such terrible usability problems?
Prepping for a Phone Interview
The first step in preparing for a phone interview is to nail down key information about the story. Questions to ask the reporter include:
Letter to the Editor: Dear Snow
Dear Snow: I hate you.
Snackbox Assists Arts & Business Council of Chicago
Snackbox has committed to donating services to the Arts & Business Council of Chicago for the 2009 calendar year. Snackbox PR will assist the non-profit in strategic media relations outreach while
Part 2: After the Lay Off
Breathe. It will be okay. You will survive.
Jenna’s Story Featured on Pink Ladders
Jenna graduated from Southeast Missouri State University, the…
Part 1: Before You Lose Your Job
While you’re still employed, there’s no need to be a savvy job hunter, right? Not true at all. Even if you’re in an incredibly secure position and think “it’ll never happen to me” it just might.
Chinet® Brand Premium Disposable Tableware Announces New Product
America’s premium disposable tableware brand, Chinet®,…
Arts & Business Council of Chicago Offers an Essential Workshop
Fundraising can be challenging in a weakened economy, but not impossible. Through this workshop learn new ways to freshen up your fundraising skills, expand your donor list,
How to Compost
Combine organic wastes such as yard trimmings, food wastes and biodegradable Chinet plates into piles.
Chinet Brand Premium Disposable Tableware Teaches America to Compost
Chinet brand premium disposable tableware is not only made of 100 percent pre-consumer recycled content; both Chinet Casuals™ and Chinet Classic White™ lines are also biodegradable
Tips for Hosting a Green Gathering from Chinet Brand Premium Disposable Tableware
America’s premium disposable tableware brand, Chinet ®, practices sustainable processes in production and the brand encourages consumers to take that same level of commitment to protecting
Snackbox in SPEAK!
Source: SPEAK!, Canine Therapy Corps newsletter, Winter 2008
The…
The…
Snackbox Unveils New Web Site
The world can breathe a sigh of relief: Snackbox has officially unveiled a new website. The site, www.snackbox.us is open and ready for browsing.
Celebrate the Holidays with Delicious Recipes and Eco-friendly Paper Plates
Last summer I found out that Chinet, purveyor of paper plates, is actually a green company.
Have a Green Thanksgiving
I love Thanksgiving dinner (especially my mom's cooked-in-the-bird stuffing). I hate Thanksgiving dinner dishes.
Green Holiday Tips from Chinet® Brand Disposable Premium Tableware
America’s premium disposable tableware brand, Chinet, practices sustainable processes in production and offers products that are made of recycled content
Chinet® Brand Premium Disposable Tableware Keeps Gatherings Green This Holiday Season
The average American generates 20 tons of carbon dioxide – a heat-trapping greenhouse gas – every year, according to the Union of Concerned Scientists
Arts & Business Council of Chicago Hosts Annual Arts à la Carte Gala
A special evening of cocktails, live and silent auctions, a gourmet dinner and a series of scintillating dance duets performed by artists from
Snackbox Sets the Table with Chinet Environmental Messages
CHICAGO (July 22, 2008) – Chicago-based Snackbox PR has won publicity assignments on the Chinet disposable tableware account. Partnering with Chinet advertising agency of record,
Snackbox in PR Week
Source: PR Week, 7/11/08
Chinet appoints Snackbox AOR
By: Kimberly…
Chinet appoints Snackbox AOR
By: Kimberly…
Pitchfork Selects Tangible Worldwide as Integrated Agency-of-Record
It has been a month of firsts for Pitchfork Media, the world's most influential voice in independent music.
Snackbox in Crain’s Chicago Business
Source: Crain's Chicago Business, 3/24/08
Tension tamer: elaborate…
Tension tamer: elaborate…
The Therapist is in: Canine Therapy Corps and Snackbox Team Up to Make a Difference
Pets as therapists isn’t a new concept; hundreds of thousands of humans and pets are teamed up every day in an effort to speed along recovery from accidents,