Preparing for a PR Crisis
Public Relations“By failing to prepare, you’re preparing to fail.” We have heard this quote time and time again, and unfortunately we usually hear it once something
Understanding Your Basic Copyright Rights
Design, Public RelationsAs professionals in a creative field, a lot of us have side jobs freelancing. Weather you’re a freelance writer, graphic designer, or you do both,
KVUE Tour
Public RelationsTeam Snackbox is at it again—touring local media outlets and soaking up as much information as we possibly can about the anchors and reporters we work with. We recently had the pleasure
Top Tips for T.V. Interviews
Public RelationsA huge part of PR is securing T.V. coverage. T.V. coverage usually includes one-on-one interviews with reporters, journalists, or anchors. Although it looks as if everyone on T.V. knows
5 Things We Learned From the Austin American-Statesman
Public RelationsAs PR pros, it’s extremely important to know your local media outlets like the back of your hand. Whether you’re pitching T.V., radio, or print,
The In’s and Out’s of a Successful eNewsletter Campaign
Design, Public Relations, Small BusinessWe see it all the time especially around the holidays—our email is overflowing with messages about the same deals. Nordstrom’s Labor Day Sale, Dillard’s President’s Day Sale
PR: You’re Doing it Wrong
Public RelationsI’m old. I’ve been in this business for a long time. Want proof?
5 Ways to Build Relationships with Reporters
Public RelationsPR pros often forget that there’s more to public relations than awesome communication skills, contacts, and a great pitch. Building a solid relationship with reporters is crucial
Tips for a Successful Media Interview
Public RelationsSome people feel comfortable being in front of a camera, others may not feel the same way. In the public relations industry, we are taught how to execute media training for our clients.
“Put That Release on the Wire”
Public RelationsAt Snackbox, we know how to find and distribute great news for our clients, from publicizing a new product or event to announcing a new service.