Finding Journalists on Twitter
Public RelationsTwitter is an incredible tool for PR pros. Use www.muckrack.com to find journalists who are on Twitter. Try www.muckrack.com/beats to locate journalists based on what they cover.
Jenna Speaking at AAF Topeka
Public Relations, Snackbox NewsThe American Advertising Federation in Topeka, Kan. has invited Snackbox principal Jenna Oltersdorf to speak about public relations, the industry's future and how advertising agencies can successfully partner with PR firms. Jenna is speaking…
Jenna's Guest Column in TalentZoo
Public Relations, Snackbox NewsIt’s no secret that both public relations (PR) and advertising offer unique benefits when employed correctly. And, when working together, the two practices can build awareness, boost brand value
Jenna featured in ArtsBiz
Public Relations, Snackbox News, Social MediaUndefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience.
How PR Works
Public Relations, Small BusinessPublic relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign
YouTube Reporters' Center Debuts
Public Relations, Social MediaWith the explosion of news reports from non-media folks using new technology, YouTube, which ends up hosting
Free PR Resources
Public RelationsSome people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!
Attachment Gripes
Job Search, Public RelationsIn public relations, we're constantly sharing information with reporters, clients, vendors, employees, and so on. As computer viruses increase as well as the use of mobile devices
Why PR Matters in a Down Economy
Public Relations, Small BusinessIt’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,
Building Your Social Media Approach
Public Relations, Small Business, Social MediaIn order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation