What is News?
Public Relations, Small BusinessTo many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking
Gaining Advantage Over Your Competition
Public Relations, Small BusinessGenerating leads is key to business success at any level. We need leads to sell more yogurt, add more clients to our firm, etc. And the competition is thick in letters nine feet wide.
Rules of Twitter
Public Relations, Social MediaTwitter defined: Micro-blogging. You can say anything on Twitter as long as it’s 140 characters in length. To get started, how do you tweet?
Prepping for a Phone Interview
Public RelationsThe first step in preparing for a phone interview is to nail down key information about the story. Questions to ask the reporter include: