6 Tips for Interviewing with a Reporter

In all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth,

Mark Your Calendars with November Food Holidays!

When you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays?

Perspective: Top 4 skills for AAE's

As a fresh-out-college assistant account executive (AAE), I remember many of the challenges I faced.

Media Alert vs. News Release

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

Writing and Formatting Tips for News Releases

You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.

Press Release or News Release?

You’ve followed all the rules for your news release. Or wait.. your press release.

Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference? 

10 Practices for Media Pitching

If you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time

How to Format a Media Alert

Although Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each,

Media Alert vs. Press Release

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

Austin Woman Magazine Tour

Team Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of