6 Tips for Interviewing with a Reporter
Public RelationsIn all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth,
Mark Your Calendars with November Food Holidays!
Public RelationsWhen you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays?
Perspective: Top 4 skills for AAE's
Public RelationsAs a fresh-out-college assistant account executive (AAE), I remember many of the challenges I faced.
Media Alert vs. News Release
Public RelationsYou hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?
Writing and Formatting Tips for News Releases
Public RelationsYou have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.
Press Release or News Release?
Public RelationsYou’ve followed all the rules for your news release. Or wait.. your press release.
Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference?
10 Practices for Media Pitching
Public RelationsIf you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time
How to Format a Media Alert
Public RelationsAlthough Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each,
Media Alert vs. Press Release
Public RelationsYou hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?
Austin Woman Magazine Tour
Public RelationsTeam Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of