“Put That Release on the Wire”
Public RelationsAt Snackbox, we know how to find and distribute great news for our clients, from publicizing a new product or event to announcing a new service.
8 Great Tips for Combatting Writer’s Block
Public Relations, Social MediaAh, the dreaded writer’s block. We have all endured it at some point in our lives. You go from having many creative thoughts pouring out of you to blankly staring at your computer screen waiting
The News Release Isn’t Dead
Public RelationsJust because a news release is written, it doesn’t automatically guarantee media coverage. To that end, there are a number of materials that we use in order to get the job done.
Elements of a Strong Story Angle
Public RelationsEvery story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
Every story is unique, but what truly makes a story angle strong? I interviewed Snackbox’s PR pros about their insights and secrets into what the process entails.
How to Select the Best PR Firm
Business, Public RelationsYou’ve got the next great business idea. You’ve got the backers excited about your idea, the staff is in place and you’re ready to hit the streets. Now all you need is a public relations firm
What's Your Reputation?
Public RelationsQuick! What is the first word that comes to mind when you think of Lindsay Lohan? What about Charlie Sheen? How about Oprah? All pretty different answers, huh? Why is that?
PR 101: How to Avoid a Crisis
Public RelationsPhilanthropy is something that my family and I are passionate about as a means to give back to the communities we live and do business in.
Working Breaking News Via BlackBerry
Public Relations, Social MediaWhen initial reports came into the newsroom about the shootings at Fort Hood, the information was spotty – as it usually is in the beginning. We had all just come out of the afternoon meeting
Jenna's Media Relations Commandments
Public Relations1. Thou shalt research EVERY reporter on your media list. And research is *not* defined as hopping onto Cision ... that's just the beginning.
Spray and Pray PR
Public RelationsHaving been in the PR business for more than a decade, I've seen a lot, both good and bad. It continues to amaze me that the complaints,