Building Your Social Media Approach
Business, Public Relations, Social MediaIn order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation
Jenna Presenting at Marketing Workshop
Public Relations, Snackbox News, Social MediaYes it’s hard work, but keeping your voice heard during difficult times is vital. And with everyone spending more time online today, it’s crucial
How to Get the Most Out of a Trade Show
Business, Public RelationsTrade shows are a great way to build relationships with media contacts and work on story development. Here are a few of my favorite Do’s and Don’ts when planning trade shows.
Media Training Tip: Off the Record
Business, Public RelationsAnything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on
Increasing SEO Through PR
Business, Public Relations, Social MediaIn today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.
Elements of an Online Newsroom
Business, Public RelationsAn online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,
How to Write a Media Alert
Business, Public RelationsMedia alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
How to Create a Media Distribution List
Business, Public RelationsMedia lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested
How to Write a News Release
Business, Public RelationsA news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about
Questions to Ask When Hiring a PR Firm
Business, Public RelationsMost PR firms will jump at an opportunity to work with a client that has a good budget and a decent story. Many don’t go much further than that (at Snackbox, we're a little choosier