PR Industry Changes Course

As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers Best Buy, MasterCard among those creating their own content Click here to read the story via AdAge.

Finding Journalists on Twitter

Twitter is an incredible tool for PR pros. Use www.muckrack.com to find journalists who are on Twitter. Try www.muckrack.com/beats to locate journalists based on what they cover.

Jenna Speaking at AAF Topeka

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The American Advertising Federation in Topeka, Kan. has invited Snackbox principal Jenna Oltersdorf to speak about public relations, the industry's future and how advertising agencies can successfully partner with PR firms. Jenna is speaking…

Jenna's Guest Column in TalentZoo

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It’s no secret that both public relations (PR) and advertising offer unique benefits when employed correctly. And, when working together, the two practices can build awareness, boost brand value

Jenna featured in ArtsBiz

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Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience.

How PR Works

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Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign

YouTube Reporters' Center Debuts

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With the explosion of news reports from non-media folks using new technology, YouTube, which ends up hosting

Free PR Resources

Some people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!

Attachment Gripes

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In public relations, we're constantly sharing information with reporters, clients, vendors, employees, and so on. As computer viruses increase as well as the use of mobile devices

Why PR Matters in a Down Economy

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It’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,