Jenna, Author at Snackbox

About Jenna

Specializing in consumer public relations, Jenna Oltersdorf has reimagined PR through the creation of her firm, Snackbox. Having worked with major national and international brands throughout her career, the Snackbox team has been responsible for a variety of ground breaking campaigns for brands including Chinet, Batter Blaster, Smoothie King and Anixter. Jenna has been recognized for excellence in her career through nominations for Austin Under 40, Profiles in Power and the Austin Business Journal’s Best CEO awards. For more information about Jenna and Snackbox, visit www.snackbox.us.

Entries by Jenna

Small Business

Five Things Franchise Marketers Need to Know

Marketing professionals thrive on the opportunity to work with franchises. Not only are franchises spread across a large area—but since franchises grow from the ground up, marketing pros

July 20, 2015 by Jenna

Small Business

How to Travel Like the Fashionista You Are

Many people (including me) love to travel in our yoga pants and sweatshirts, mostly because it’s comfortable to move around in from place to place.

June 15, 2015 by Jenna

Just for fun

Casual Friday Fashion Tips

Friday is a favorite around Snackbox HQ. Not only does it kick off the weekend—but it’s also causal Friday around these parts.

May 1, 2015 by Jenna

Public Relations

Media Alert vs. News Release

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

April 1, 2015 by Jenna

Public Relations

Writing and Formatting Tips for News Releases

You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.

March 25, 2015 by Jenna

Public Relations

Press Release or News Release?

You’ve followed all the rules for your news release. Or wait.. your press release.

Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference?

March 18, 2015 by Jenna

Public Relations

10 Practices for Media Pitching

If you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time

March 18, 2015 by Jenna

Public Relations

How to Format a Media Alert

Although Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each,

March 11, 2015 by Jenna

Public Relations

Media Alert vs. Press Release

February 25, 2015 by Jenna

Public Relations

Austin Woman Magazine Tour

Team Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of

January 28, 2015 by Jenna