How to Write a Media Alert
Media alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
Entries by Jenna
Bacon-Wrapped Dates
One 8-ounce bag of dates, sliced in half1/2 pound bacon, cut into thirdsCream of basalmic Preheat oven to 375 degrees.Wrap a piece of bacon around one date half, making sure to overlap ends of the bacon and use a toothpick to close. Continue until all dates are wrapped. Place on a parchment lined baking sheet […]
Friday Snack: Bacon-Stuffed Pork Chops
2 slices muenster cheese (blue cheese would be a nice substitute here), shredded4 slices bacon, cooked, crumbled1/8 teaspoon ground black pepper2 center-cut pork chops (approx. 2″ thick)2 teaspoons olive oilsaltground black pepper Preheat indoor grill on medium-high stovetop.In a small bowl, combine the cheese, bacon and 1/8 teaspoon black pepper.Lay the chop flat on a […]
How to Create a Media Distribution List
Media lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested
How to Write a News Release
A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about
Friday Snack: White chocolate chip and almond cookies
1/2 cup granulated sugar1/2 cup brown sugar1/3 cup butter, melted1/3 cup shortening1 egg1 teaspoon almond extract1 1/2 cups flour1/2 teaspoon baking soda1/2 teaspoon salt3/4 bag of white chocolate chips Preheat oven to 375 degrees. Mix sugars, butter, shortening, egg, and extract. Stir in remaining ingredients. Drop dough by rounded spoonfulls (use a melon baller or […]
Friday Snack: Rich & Charlie’s Salad
Ingredients:1 head romaine 1 head iceburg1 can drained artichoke hearts1 can hearts of palm, chopped1 four oz. jar pimentos1 lg red onion, thinly sliced1/2 cup freshly grated parmesan cheeseFresh ground pepper to tasteSalt1/2 cup olive oil1/2 cup vinegar Mix all above listed ingredients just before serving.
Questions to Ask When Hiring a PR Firm
Most PR firms will jump at an opportunity to work with a client that has a good budget and a decent story. Many don’t go much further than that (at Snackbox, we’re a little choosier
Your Brand: Search Engine Optimization
So we’re all very well aware that social media is taking over the world. Most have a LinkedIn profile and many are represented on Facebook as well. Oh, and then there’s Plaxo.
Lasagna Soup
Ingredients:1 lb. ground beef1/4 tsp. garlic powder2 cans beef broth w/ onion1 can diced tomatoes1/4 tsp Italian seasoning1 pkg Corkscrew pasta1/4 cup parmesan cheese Cook beef with garlic in skillet until browned. Pour off fat.Add broth, tomatoes and Italian seasoning. Heat to a boil.Stir in pasta. Cook over medium heat 10 min. or until pasta […]