Media Training Tip: Off the Record
Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on
Entries by Jenna
Increasing SEO Through PR
In today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.
Friday Snack: Italian Bread
1 package active dry yeast1 cup warm water (105 to 115 degrees)2 cups warm water1 tablespoon salt6-7 cups flourButter Preheat oven to 375 degrees. Dissolve yeast in 1 cup of water; let stand for 5 min. Dissolve salt in 2 cups of water. Put 5 cups of flour in a large bowl, add liquids; mix […]
Warning Signs of a Bad Job
A few days ago, a non-compete agreement I signed a couple years ago will expire. The agreement was signed January 27, 2006 and, at the time, I was so eager to move to Chicago,
Hawaiian Turkey Sandwich
1 round loaf of Hawaiian bread1/4 cup mayo2 tbsp. brown mustard1 lb. oven roasted turkey breast3/4 cup spinach leaves1/2 of a medium red onion, thinly chopped1/2 cup shredded Monterey Jack cheese Preheat oven to 400 degrees. Cut a 1/2 inch thick slice from top of bread loaf; remove center of loaf, leaving 1-inch-thick shell. Reserve […]
Elements of an Online Newsroom
An online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,
How to Write a Media Alert
Media alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
Bacon-Wrapped Dates
One 8-ounce bag of dates, sliced in half1/2 pound bacon, cut into thirdsCream of basalmic Preheat oven to 375 degrees.Wrap a piece of bacon around one date half, making sure to overlap ends of the bacon and use a toothpick to close. Continue until all dates are wrapped. Place on a parchment lined baking sheet […]
Friday Snack: Bacon-Stuffed Pork Chops
2 slices muenster cheese (blue cheese would be a nice substitute here), shredded4 slices bacon, cooked, crumbled1/8 teaspoon ground black pepper2 center-cut pork chops (approx. 2″ thick)2 teaspoons olive oilsaltground black pepper Preheat indoor grill on medium-high stovetop.In a small bowl, combine the cheese, bacon and 1/8 teaspoon black pepper.Lay the chop flat on a […]
How to Create a Media Distribution List
Media lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested