Increasing SEO Through PR

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In today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods. Those “non-traditional” methods are quickly becoming the norm, especially as traditional media like newspapers are becoming a dying breed.

PR has the opportunity to generate quite a bit of digital content that is easily searchable and accessible. Examples include:
– News releases and media alerts posted on your company Web site
– Social media (SM) news releases distributed through services like PitchEngine (
– Letters to the editor posted on the newspaper’s Web site
– Stories included on any media’s Web site
– Online newsrooms (on your company Web site or through services like PitchEngine)
– Company blog
– Company Twitter account
– Company Facebook fan page
– White papers
– Webinars/How-to videos posted on YouTube
– Images relating to your company posted on Flickr
– eNewsletters posted on your Web site

In addition to creating digital content, it’s important to monitor coverage and analyze results. Simple monitoring solutions include Google News Alerts.

The most important take away from this post is that creating SEO-friendly digital content is in the here and now. If your PR program does not include SEO and social media efforts, you’re missing the boat.