5 Gift Ideas for the PR Pro in Your Life

Only nine weeks till Christmas and for those who plan ahead, we have you covered. Here’s our top five gift ideas for the PR pro in your life.

PR Isn't Just About Creativity

While creativity certainly builds solid campaigns, it's the reporting that measures our successes. Every good PR campaign needs a little of both.

What Universities Need to Start Teaching Students

Schools teach about press releases but fail to expand on how other materials play into the overall day-to-day functions of the PR world.

The Top Four Things I Learned at Snackbox

As my final weeks wrap up at Snackbox, it’s hard to believe my internship is almost over.

Snackbox PR Apprenticeship

We are looking for part-time candidates for our prestigious apprentice program!

Choosing the Right PR Spokespeople

Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary.

Saying “I Don’t Know” Without Saying “I Don’t Know”

Ah, the art of strategic messaging. This is arguably the most important skill a public relations professional will use in a crisis.

Event planning: Best PR Practices

Events and PR go hand in hand. No matter how big the event is, it’s never a bad idea to get some help on the public relations front. As an Austin-based PR firm, we think these tips are key for a successful

Top Five Trending News Stories of 2016

Most of us follow the news, but for professions in and around our country’s news outlets, it’s essential to stay up-to-date on current events and all things trending. From viral videos to presidential debates,

Social Journalism: What is It and Why is It Important?

The definition of “social journalism” varies among professionals in the industry. Some say the focus is on using user-generated content to help make an impact in communities.