In a Public Relations Rut?
When it feels like you’ve run out of angles to pitch, that’s when it pays to have an open mind and ambitious creativity.
We’re a creative PR firm and tend to win a lot of clients because their previous PR firm grew a little stale. It’s easy for anyone to get into a rut when it comes to brand development and storytelling, but here are some strategies we use to keep our clients’ content and outreach efforts fresh. We believe that there is no detail too small that won’t catch a reporter’s eye; it’s just a matter of finding the right one. Here are some ways we boost our own PR efforts and how you can supercharge yours:
- Look to your people for storytelling inspiration. Do you have a longevity story to tell because your people stick with you? Or how about an employee who always goes above and beyond —maybe there’s a business story that will inspire others.
- What truly makes you unique when compared to your competition? Talk about it! Is it the speed of service? It could be a unique ingredient. Lean into what makes you different.
- Limited-time offers are a great way to reconnect with guests and find new customers. Are you able to do a limited run of something? A short run of a menu item or service?
- Many have jumped on the community giving bandwagon over the years, but doing good is never a bad PR strategy. Remember, it doesn’t take a huge donation to make a big difference. The ALS bucket challenge didn’t cost a cent.
- Is your business solving a challenge that could change your industry? Consider writing an opinion editorial for your local daily newspaper and/or a key trade magazine.
- When is the last time you won an award for your business or a high-performing team member? Take a look at your local business media for inspiration on awards you could chase after
- Do you have a skill that promotes your business and could be taken to television as a tutorial? Our food clients make mouthwatering dishes on TV, but if you’re a hotel, let’s fold a fitted shit with a local anchor!
- Do you have a major milestone or anniversary? Work with your local mayor’s office to create a proclamation.
- Take a look at seasonality. Is there a story related to spring that you can tell? For our HVAC clients, we’re talking about changing filters in your home. Did you know May is National Barbecue Month? Leverage tier two holidays to your benefit. How does Daylight Saving Time or Mother’s Day relate to your business or organization?
- Dream up your own top 10 list. Everybody loves stories that count down (or up) with tips. (See what we just did there? 🙂)
