Snackbox Expands Public Relations Practice into New Mexico

Woman-owned PR Firm with extensive tourism and food experience comes to the Land of Enchantment on the cusp of its 20th year in business 

SANTA FE, N.M. (June 10, 2025) — Snackbox, the award-winning public relations, social media and design firm, recently launched its Santa Fe, N.M. office. The new office is strategically located to assist clients throughout the state of New Mexico alongside neighboring states.  

“The Southwest has long been a region of personal and professional significance to me, and I’m excited to expand Snackbox’s footprint with our expansion into Santa Fe,” said Jenna Oltersdorf,  Snackbox CEO and co-founder. “Establishing a presence in New Mexico allows us to better serve our growing client base across the region and deepen our connection to a vibrant and dynamic community.” 

Oltersdorf holds a deep knowledge of the lifestyle PR space, currently sits on the board of Girls Inc. of Santa Fe, and is a member of the Santa Fe Vintage Car Club. She has received a wide range of accolades, including Top Women in Communications, PR Professional of the Year and is a recipient of the Austin Business Journal’s Women in Business Awards. 

“After leaving Edelman’s Chicago headquarters where I led their tourism and hospitality division, New Mexico is an untapped state for us from a hospitality and tourism perspective,” said Natalie Boscia, Vice President, Snackbox. “This expansion not only strengthens our ability to support current clients but also positions us for long-term growth as we look to build new partnerships and contribute to the region’s thriving tourism and hospitality industry.” 

 

About Snackbox 

Snackbox was created in 2006 by agency principals Jenna Oltersdorf and Eric Oltersdorf after serving at some of the largest PR and advertising agencies in the world. The two were determined to create a kinder, more transparent agency, and established Snackbox, which operates under the motto of “everybody at our table eats” since its inception. Now, the agency is approaching its 20th year in business, serving clients in a wide range of industries and specializing in food, consumer packaged goods, tourism, and education. For more information about Snackbox, visit www.snackbox.us.  

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