Legacy Olive Oil Brand, Bertolli, Brings the Squeeze Bottle Revolution to the Masses
Bertolli reinvents the everyday cooking experience, makes affordable luxury available to all through national brand extension of 160-year-old brand
DALLAS (July 17, 2025) – Marking 160 years of high-quality production, the number one global olive oil brand*, Bertolli, is launching its newest product: Dress & Drizz. Squeeze bottles have been a growing trend in the olive oil industry, and Bertolli is igniting change by making this affordable luxury available to all through a nationwide offering, rolling out in grocery stores through the United States in 2025.
The new Dress & Drizz product is 15.5 oz. of rich extra-virgin olive oil in a squeeze bottle that will be a staple in every home kitchen, empowering home cooks with a streamlined, easy-to-use bottle from a trusted brand with nearly two centuries of olive oil production. Keeping convenience, price, and quality in mind, Dress & Drizz will be widely accessible to consumers. The new Dress & Drizz bottles will be available for purchase at grocery stores and online.
“There has been a revolution in our industry through squeeze bottle innovation, and we recognize the success it has had with consumers,” said Thierry Moyroud, CEO of Bertolli North America. “I’m extremely proud of what we’ve created. Dress & Drizz is simply unique – we offer the highest quality olive oil built on 160 years of production and ‘Mediterranean Good Living’ with its rich flavors, unmatched quality, and time-honored tradition. Our new squeeze bottle is a testament to our commitment to innovation, and accessibility making it easy and affordable to enjoy and share the essence of great olive oil—today and for generations to come.”
Not only is Dress & Drizz a high-quality olive oil; the distinctive Dress & Drizz bottle delivers affordable luxury with an eye on sustainability. Features include:
- Designed for modern living, the silhouette shape features textured sides for an easy one-hand grip.
- Designed to provide effortless and mess-free drizzling and precise pouring to get the perfect amount of high-quality olive oil.
- Made from recycled plastic, the Dress & Drizz bottle is sustainable and eco-friendly, reinforcing Bertolli’s commitment to both innovation and responsibility
“Dress & Drizz brings a fresh twist to olive oil from a brand that’s been trusted for generations, making it easier than ever to enjoy great taste with a modern touch,” said Maca Garau, Vice President of Marketing USA at Deoleo and global olive oil leader, Bertolli. “For us, it’s about making olive oil more accessible, more fun, and more in tune with how people actually cook today. When I use Dress & Drizz at home, it genuinely makes me feel more confident in the kitchen, like I’ve got everything under control. We’re thrilled to bring this simple, joyful way of using olive oil to more households across the country”
Bertolli is celebrating its 160th anniversary this year, marking a milestone for the brand and demonstrating the quality of its natural ingredients. The launch of Dress & Drizz being the same year as the 160th anniversary is a testament to the innovation and tradition of the Bertolli brand.
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About Bertolli Olive Oil
From its Tuscan origin in 1865, Bertolli has grown to become the world’s number one olive oil brand*. Sold in more than 40 countries worldwide, Bertolli is known for its high-quality, nutritional olive oils for the entire family. Its diverse product line offers a product for every taste preference and cooking and baking needs. Bertolli’s products include a wide range of olive oils and vinegars, a variety of olives, and olive oil and vinegar sprays. Bertolli brings a touch of the Mediterranean to every meal. For more information, visit https://oliveoil.bertolli.com/
About Deoleo
Deoleo is a Spanish multinational food company and the global powerhouse behind the best-selling olive oils in the world*. With a global presence in more than 65 countries and five continents, Deoleo has factories in Spain and Italy as well as commercial offices in 15 countries. Deoleo’s portfolio consists of global leading brands such as Bertolli, the best-selling olive oil brand worldwide, Carapelli, as well as Spanish brands Carbonell, Maestros de Hojiblanca and Koipe. For more information, visit www.deoleo.com.
(*) Euromonitor Retail Value Sales 2024
