Media Training Tip: Off the Record
Business, Public RelationsAnything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on
Increasing SEO Through PR
Business, Public Relations, Social MediaIn today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.
Elements of an Online Newsroom
Business, Public RelationsAn online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,
How to Write a Media Alert
Business, Public RelationsMedia alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
How to Create a Media Distribution List
Business, Public RelationsMedia lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested
How to Write a News Release
Business, Public RelationsA news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about
Questions to Ask When Hiring a PR Firm
Business, Public RelationsMost PR firms will jump at an opportunity to work with a client that has a good budget and a decent story. Many don’t go much further than that (at Snackbox, we're a little choosier
Your Brand: Search Engine Optimization
Business, Social MediaSo we’re all very well aware that social media is taking over the world. Most have a LinkedIn profile and many are represented on Facebook as well. Oh, and then there’s Plaxo.
What is News?
Business, Public RelationsTo many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking
Public Speaking Tips
Business, PR Finishing SchoolThere are very few great speakers in this world and most of us can stand to sharpen our skills. I am by no stretch of the imagination a great speaker; however, I do try to employ basic strategies