What to Keep in Employee Personnel Files

In almost every employment case, one of the first things your ex-employee will ask for is a copy of his personnel file. In fact, ex-employees will often ask for a copy of their file before litigation begins

Five Things Every CEO Should Know

1. Know your customers. If you don't know your customers, then how can you expect to know how to sell them your product or service?

Best & Worst Cities for Recession Recovery

"Ten cities poised for a rebound -- and 10 cities with a long slog ahead"

How PR Works

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Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign

Staying Productive in a Home Office

We all face challenges throughout the work day. Some challenges are just ... there, like a difficult boss. But other challenges, like an inefficient work space, can be evaluated and fixed.

Selecting the Right Partners

At Snackbox, we work hard to develop strong relationships with our clients, vendors and employees. Of course, it's not a difficult task as we only work with people we connect with.

Why PR Matters in a Down Economy

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It’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,

Building Your Social Media Approach

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In order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation

How to Get the Most Out of a Trade Show

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Trade shows are a great way to build relationships with media contacts and work on story development. Here are a few of my favorite Do’s and Don’ts when planning trade shows.

Media Training Tip: Off the Record

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Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on