CASE STUDY: Sunwarrior
How do you tell the story of the benefits of a product without seeming self-serving?
With more than 40 employees, Sunwarrior launched its first ever “Ambassador Challenge”. Typical Sunwarrior ambassadors are outside fitness spokesperson/model partners for the brand and often come equipped with six-pack abs. Sunwarrior wanted to look within for its next ambassadors while teaching those in the office about healthier habits. All employees received personalized nutrition plans, followed by personalized workout plans, and regular check-ins with a trainer. But how do you tell the story of something of this magnitude without it sounding self-serving?
Team Snackbox started by telling key reporters about the program at its launch. From local Utah media to select national outlets, we kept them informed as the program continued. As the updates and results rolled in, it became very clear that this determined group of employees were real and dedicated… and the media took note!
In a matter of months, our team secured a wide range of coverage during the Ambassador Challenge as well as the grand finale when one male and one female employee were selected as new Sunwarrior Ambassadors and winners of the Ambassador Challenge. The Ambassador Challenge was featured in various news outlets across the country. The crowning jewel of coverage for our team was a segment on ABC’s Good Morning America, which included footage from Sunwarrior headquarters along with employees preparing meals in the company’s kitchen and working out in the Sunwarrior gym. The campaign was indeed a success as our outreach efforts reached a total audience of 9 million people.
Austin • Chicago • Santa Fe
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