Alpha School was looking to expand its footprint in Austin, Texas and drive awareness around their 2 Hour Learning philosophy. The groundbreaking organization needed help in driving stories around new school openings, along with thought leadership work in the Austin media market.

Our team spent time with our client, learning about their processes, their people and what makes them unique. We worked to highlight not only the stories of the schools, but also those of the guides and the students who thrive in this unique educational environment. In addition, we developed an opinion editorial, targeting the Austin American-Statesman, on behalf of the co-founder of Alpha School, MacKenzie Price, and developed relationships with local reporters that led to stories about the new schools and the new technology behind it, as well as a panel discussion featuring the founder at an AI tech event.