Why Snackbox?
We are independent and not part of a major holding company, ultimately allowing us to put our client’s needs and success first, not our own bottom line. This freedom enables our agility and the entrepreneurial spirit that is undeniably unique to our firm.
Our favorite question is “why?” Each opportunity is questioned; if we can’t answer “why?”, we don’t move forward. We make decisions and hold ourselves accountable to facts. We’re highly transparent and will always explain “why” before our clients ask.
We Measure and Report
In PR, measurement sometimes seems like smoke and mirrors. Snackbox works to evaluate our work honestly and transparently. In addition to our proprietary reporting system, we develop benchmarks, customized for every client, based on past successes and future goals. There is no “one size fits all” approach to anything we do.
We Recreate the Wheel
Our teams are nimble and adjust strategy and techniques on the fly. Our solutions are based on research and expertise, but we also tinker and adjust to market conditions, feedback from reporters, and more. Everything we do is meant to move the needle for our clients. We hold ourselves accountable through a suite of reports.
Our Areas of Expertise
Media Relations
Our national, regional and multi-market local media relationships make us one of the most connected PR firms in the business, but our personalized approach to media outreach makes us one of the best.
Crisis Management
Take it from Warren Buffet – it can take decades to build a brand, but minutes to destroy it. Our team specializes in proactive crisis planning and response, so you won’t be caught unprepared.
Media Training
We offer one-on-one media training with our clients and their spokespeople so they feel as comfortable as possible in front of the camera or speaking to a reporter.
Content Creation
From writing entire magazines to website copy to bylined articles, our team of seasoned writers can take any topic and develop content specifically designed for your audiences.
Research & Analytics
We offer a proprietary reporting system that allows our clients to constantly keep their fingers on the pulse of our PR efforts. From weekly status reports to placement analysis to social engagement reports, we keep you in the know.
Social Media
Through content development, channel monitoring and crisis communications, our team can manage your social channels, track engagement and increase your brand’s presence.
Wisdom and Experience
The key to assuring quality work is attention from experienced professionals. We don’t pitch a prospect with a group of industry veterans and then hand off the work to a junior team. Seasoned leaders work on your business daily and the attention provides an arsenal of wisdom and a wealth of category experience to our clients, while ensuring consistently high-quality work.
Power of Relationships
The Snackbox process and work is regularly complimented by the very reporters we work with for pitches that are interesting, creative and on target. We don’t spray and pray media outreach; instead we customize our pitches based on the reporter’s beat. It sounds like a simple solution, but most PR firms don’t practice media relations the way we do.