Why PR Matters in a Down Economy
Public Relations, Small BusinessIt’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,
Building Your Social Media Approach
Public Relations, Small Business, Social MediaIn order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation
How to Get the Most Out of a Trade Show
Public Relations, Small BusinessTrade shows are a great way to build relationships with media contacts and work on story development. Here are a few of my favorite Do’s and Don’ts when planning trade shows.
Media Training Tip: Off the Record
Public Relations, Small BusinessAnything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on
Increasing SEO Through PR
Public Relations, Small Business, Social MediaIn today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.
Warning Signs of a Bad Job
Job Search, Public Relations, Small BusinessA few days ago, a non-compete agreement I signed a couple years ago will expire. The agreement was signed January 27, 2006 and, at the time, I was so eager to move to Chicago,
Elements of an Online Newsroom
Public Relations, Small BusinessAn online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,
How to Write a Media Alert
Public Relations, Small BusinessMedia alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
How to Create a Media Distribution List
Public Relations, Small BusinessMedia lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested
How to Write a News Release
Public Relations, Small BusinessA news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about