How to Get the Most Out of PR Coverage

Since you're an awesome PR professional, you just got a huge placement in a magazine for your client that you have been working on for weeks. You're client is happy, you're happy, and all that

March Food Holidays

Along with it being National Nutrition Month and National Caffeine Awareness Month (important), March is full of sweet and savory food holidays. St. Patrick's Day is reason enough to have a party,

Dos and Don’ts of an Interview

Awesome! You've secured a T.V. interview. This is a great opportunity to get great coverage and to spread the word about your organization.

How to Develop a Pitch Angle

Pitching makes the PR world go 'round. And what's a pitch without the perfect angle? Developing a pitch may come easy to some, but it takes creativity, research and thoughtfulness.

February Food Holidays

February will forever be linked with Valentine’s Day, but we can’t forget about the other 28 days of the month.

Creativity in PR

Creativity: the use of the imagination or original ideas, especially in the production of an artistic work. You could argue that creativity is fundamental

January Food Holidays

Contrary to popular belief, the holiday food season (or as some would say, “fat season”) does not end after Christmas. January is full of food holidays we feel obligated to celebrate.

Three Ways to Measure PR Success

Measuring the success of public relations campaigns has been a hot debate for many years. Based on our experience and research, we have found “success” can be measured

A Day in the Life of a PR Person

Before I begin, it is important to know that a PR person does not work a nine to five job. Yes, we may go into an office every day and work eight hours, but when we leave to go home,

What Diet? December Food holidays are here.

The holiday season is notorious for all the delicious food that comes around. Some may argue the holidays are a time for indulgence when you can forget your latest diet.