Small Business Shoulda Coulda Woulda's

Note: To see this post in its original space, please visit www.powerofcare.com Written by Nadine Owens Burton of Owens Burton Consulting So you want to start your own business. Great! It is one of the American dreams. But many entrepreneurs will tell you that along the way to that dream there can be some nightmarish lessons to be learned. Here are some of the Shoulda Woulda Coulda lessons from a few veteran entrepreneurs.

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Jenna featured in ArtsBiz

WILL USING FACEBOOK AND TWITTER BUILD YOUR AUDIENCE? Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience. Jenna Gruhala Oltersdorf, Principal of Snackbox Public Relations, recently presented at A&BC’s workshop “PR in the Digital Age” and she’s the mastermind behind the creation of Artsbiz. Her workshop presentation was so tactics-based and interesting; A&BC interviewed her for its newsletter. Everyone keeps talking about social media. What exactly is it? Social media, or SM, is user-generated content on the web. SM offers low-cost and free tools that enable anyone to publish or access information. Examples of SM sites include YouTube, Flickr, Facebook, Wikipedia, Blogger, etc. The key factor of SM is creating conversations and building personal relationships.

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Media Training Tip: Off the Record

Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on from the time you see that news van coming toward you over the horizon until they leave and that van is no longer in sight.

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How to Create a Media Distribution List

Media lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested in the news you’re about to release? From there, take a look at the media that cover that beat. Those are the people you’ll want to include in your list.

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How to Write a News Release

A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about people, events, services or products. News releases have evolved over time, but the format has remained fairly unchanged. They typically include contact information for the PR contact, a headline and sub-headline, a dateline, the body of the news release and a boilerplate. Three number symbols (###) centered at the bottom signal the end of the document.

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