Entries in social media (12)

Tuesday
May182010

Can Social Media Be Used Against Employees?

The short answer is – yes. The longer answer is that in Texas employers generally are free to monitor employee social media postings and other online activity. However, an employer’s use of the information obtained from monitoring is not 100% risk-free.

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Monday
Jan252010

Social Networking is Not Like Middle School

Why building a following on Twitter should NOT be like a middle school popularity contest I have a confession. Over the course of the past few days, I have been checking the follower count on my @JennaSnacks Twitter account daily, watching and waiting to hit 3,000 followers. To some that number is teensy tiny and to others, it's doesn't feel attainable. But why is 3,000 the golden number for me? The goal is completely arbitrary and I'm looking forward to doing a little dance in my office when I hit the mark. The only reason it exists as a goal in my brain is to prove to myself that my network is growing and happy.

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Monday
Jan182010

Facebook Fan Pages vs. Group Pages

We talk a lot about the importance of social media on this blog, but as we dive deeper into the topic, we're noticing a lot of tactical questions popping up from our followers. A question we encounter quite often is: "What is the difference between a Facebook Fan Page and a Facebook Group Page"? While Facebook Fan Pages and Facebook Group Pages do have an overlapping list of features there is definitely a time and place for each. In this post we help you sort it all out.

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Wednesday
Jan132010

Jenna Nominated for Social Media Award

This month we learned that Jenna has been nominated for the Texas Social Media Awards. The nominees will be reviewed by a panel of judges. The judges will look at social media links provided, the nominee's bio as well as comments posted by readers. To add your own comment or to read the comments that have been posted on Jenna's page, click here. To learn more about the Texas Social Media Awards, click here.

 

Monday
Jul272009

Jenna featured in ArtsBiz

WILL USING FACEBOOK AND TWITTER BUILD YOUR AUDIENCE? Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience. Jenna Gruhala Oltersdorf, Principal of Snackbox Public Relations, recently presented at A&BC’s workshop “PR in the Digital Age” and she’s the mastermind behind the creation of Artsbiz. Her workshop presentation was so tactics-based and interesting; A&BC interviewed her for its newsletter. Everyone keeps talking about social media. What exactly is it? Social media, or SM, is user-generated content on the web. SM offers low-cost and free tools that enable anyone to publish or access information. Examples of SM sites include YouTube, Flickr, Facebook, Wikipedia, Blogger, etc. The key factor of SM is creating conversations and building personal relationships.

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