PR Industry Changes Course

As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers

Best Buy, MasterCard among those creating their own content

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Jenna featured in ArtsBiz

WILL USING FACEBOOK AND TWITTER BUILD YOUR AUDIENCE? Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience. Jenna Gruhala Oltersdorf, Principal of Snackbox Public Relations, recently presented at A&BC’s workshop “PR in the Digital Age” and she’s the mastermind behind the creation of Artsbiz. Her workshop presentation was so tactics-based and interesting; A&BC interviewed her for its newsletter. Everyone keeps talking about social media. What exactly is it? Social media, or SM, is user-generated content on the web. SM offers low-cost and free tools that enable anyone to publish or access information. Examples of SM sites include YouTube, Flickr, Facebook, Wikipedia, Blogger, etc. The key factor of SM is creating conversations and building personal relationships.

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How PR Works

Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign including researching story angles, staying on top of what the client's competitors are doing and saying, and developing a sound strategy. PR is also about the messaging, positioning and any necessary documents including news releases, fact sheets and bios. Once the foundation is set, then your PR team will begin to "pitch" the story angle(s) to media contacts.

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Free PR Resources

Some people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!

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Jenna Presenting at Marketing Workshop

Yes it’s hard work, but keeping your voice heard during difficult times is vital. And with everyone spending more time online today, it’s crucial that your organization maintain a strong presence among stakeholders, customers and prospects where they are congregating.

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