Entries in pr (15)

Tuesday
Feb022010

Spray and Pray PR

DateTuesday, February 2, 2010 at 12:32PM

Having been in the PR business for more than a decade, I've seen a lot, both good and bad. It continues to amaze me that the complaints, for the most part, have been the same during my career. The most prevalent complaint is about "spray and pray PR". The idea of writing a news release and pushing it to a long list of journalists that haven't been vetted is appalling. Ten years ago as an industry we would write a news release and hire some guy in a basement to do a fax blast. We were instructed to follow up to confirm the reporter received the news release.

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AuthorJenna | Comments Off | | tagged in
Wednesday
Oct142009

Finding Journalists on Twitter

DateWednesday, October 14, 2009 at 2:22PM

Twitter is an incredible tool for PR pros. Use www.muckrack.com to find journalists who are on Twitter. Try www.muckrack.com/beats to locate journalists based on what they cover.

AuthorJenna | Comments Off | | tagged in ,
Monday
Jul272009

How PR Works

DateMonday, July 27, 2009 at 1:19PM

Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign including researching story angles, staying on top of what the client's competitors are doing and saying, and developing a sound strategy. PR is also about the messaging, positioning and any necessary documents including news releases, fact sheets and bios. Once the foundation is set, then your PR team will begin to "pitch" the story angle(s) to media contacts.

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AuthorJenna | Comments Off | | tagged , in ,
Tuesday
Jun092009

Free PR Resources

DateTuesday, June 9, 2009 at 8:02AM

Some people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!

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AuthorJenna | Comments Off | | tagged , , , in , ,
Monday
Jun082009

Attachment Gripes

DateMonday, June 8, 2009 at 12:00PM

In public relations, we're constantly sharing information with reporters, clients, vendors, employees, and so on. As computer viruses increase as well as the use of mobile devices such as Blackberries and iPhones, it's important to consider the types of attachments you're sending to the recipient.

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AuthorJenna | Comments Off | | tagged , , , in ,
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