Facebook Fan Pages vs. Group Pages

We talk a lot about the importance of social media on this blog, but as we dive deeper into the topic, we're noticing a lot of tactical questions popping up from our followers. A question we encounter quite often is: "What is the difference between a Facebook Fan Page and a Facebook Group Page"? While Facebook Fan Pages and Facebook Group Pages do have an overlapping list of features there is definitely a time and place for each. In this post we help you sort it all out.

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Facebook Fan Page Done Well

When social media is used correctly, it can do some truly great things. Many of us use Facebook for personal use, but when it comes to using the community for marketing efforts, many feel clueless. Check out the Facebook fan page for Old Spice ... it's engaging and entertaining.

Increasing SEO Through PR

In today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods. Those “non-traditional” methods are quickly becoming the norm, especially as traditional media like newspapers are becoming a dying breed.

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