Snackblog

Bone Spirits and Snackbox Announce Partnership

Eric — Tue, 14 Feb 2012 23:13:05 +0000

Austin, Texas (February 14, 2011) – Snackbox has been selected as the public relations and social media agency of record by Bone Spirits LLC, a Texas-based distillery launching four spirits in markets throughout the country in 2012. Tasks will include local and national media relations, design, and the launch and management of social media properties.

"Stay hungry, stay foolish."

Eric — Thu, 06 Oct 2011 18:30:03 +0000

As you all know Steve Jobs passed away yesterday. His passing inspired me to write a few words about the effect he has had on my life, career and Snackbox.

Snackbox on Social Media

Eric — Mon, 15 Aug 2011 15:54:49 +0000

Jenna will be speaking at the International Quilt Market this fall in Houston on the topic of social media. The session, part of Quilt Market's Schoolhouse Series, will focus on developing an overall marketing plan and incorporating tools like blogs, Twitter and Facebook into your marketing efforts.

For more information about the International Quilt Market, visit here.

Snackbox on Branding

Eric — Mon, 15 Aug 2011 15:46:39 +0000

Jenna and Snackbox account director Natalie Boscia will be speaking at the Federal Reserve Bank of Chicago in September on the topic of branding. To date more than 100 guests have signed up for the session which will outline the evolution of a brand, understanding your target audience, knowing your brand's barriers and extending your brand beyond marketing.

The one-hour session will include a case study on the 2011 Money Smart Program executed by Snackbox in Chicagoland. To sign up for the two-day conference, click here.

Social Media: Building a COMmunity

Jenna — Tue, 02 Aug 2011 13:28:03 +0000

When you think of the term “community,” what is the first thing that comes to mind? Your neighborhood? Religious affiliation? Group of friends? The truth is that community is a broad term that means a lot of different things to a lot of different people. “Community” covers a lot of ground. Webster defines community as, “a unified body of individuals.” So yes, community can be sports team, a workforce or a city’s population. But the term community has taken on a whole new meaning in the past few years. Why? A little thing called ‘social media.’

Taste of St. Louis Picks Snackbox

Jenna — Mon, 25 Jul 2011 16:51:00 +0000

We're proud to announce that Taste of St. Louis has selected Snackbox as its social media agency of record. Snackbox will serve as social media consultant for the annual festival, guiding the Taste team through Facebook advertising, running Facebook contests and building communities via Twitter and Facebook.

Environment: Just a Trend?

Jenna — Thu, 23 Jun 2011 15:40:37 +0000

Have you ever had someone in public relations ask you, “What is your environmental angle?” Or, “Is there a eco-friendly angle to that?” As a seasoned PR professional, I can say that one of the biggest trends in our line of work (along with social media, of course) is the environment. Over the past five or so years, it seems like EVERYTHING has either developed or has started publicizing in the media an eco-friendly something or another. But here’s my big question… is this environmental push just a trend (as many have reported) or is it more than that?

What's Your Reputation?

Jenna — Thu, 16 Jun 2011 16:58:17 +0000

Quick! What is the first word that comes to mind when you think of Lindsay Lohan? What about Charlie Sheen? How about Oprah? All pretty different answers, huh? Why is that? And why would most of us have the same answers? It all has to do with reputation and the way people are portrayed to the public.

ABJ Women of Influence

Eric — Mon, 13 Jun 2011 16:51:00 +0000

We're proud to announce that Jenna Oltersdorf has been nominated in the 2011 Women of Influence - Central Texas Profile in Power. If you'd like to participate in the 17th annual awards presented by the Austin Business Journal, join us on Thursday, July 14th at the AT&T Conference Center in Austin from 11 a.m. to 1 p.m. Deadline for registration to attend is Friday, July 8th. Register here: http://events.bizjournals.com/35841

Destination: Social Media

Jenna — Wed, 25 May 2011 23:45:07 +0000

Social media is a great way to connect with guests beyond the confines of your property before, during and after their visit. As long as you give social media the attention it deserves and vow to be human (show some personality!) you'll be able to connect with potential and repeat customers, pushing those heads into your beds.