Monday
Jun052017

Choosing the Right Spokespeople

When a crisis hits, the last thing you should be doing is arguing behind the scenes about who is the best fit to speak with the public. Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary.

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Monday
May292017

Levels of a Crisis – Who Knows What? 

Not all crises are created equally! We’re breaking down types of crises into three levels based on who knows what, and are giving direction on how to handle each. You’re welcome.

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Monday
May222017

Crisis: When the Answer to “Who You Gonna Call?” Isn’t “Ghostbusters”  

Key to surviving any crisis is effective communication. How do you distribute up-to-date information clearly and quickly to a large group of people? One way is a Crisis Call Tree.

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Tuesday
May162017

Crisis: Listening is Key

What’s everyone saying about your crisis? Is it really as bad as you thought? Is it worse?

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Monday
Apr242017

Saying “I Don’t Know” Without Saying “I Don’t Know”  

Ah, the art of strategic messaging. This is arguably the most important skill a public relations professional will use in a crisis. Ensuring your team is controlling the message and how it’s being portrayed by the public is crucial. The goal is to respond early to a crisis, even if you aren’t sure how you’re going to handle it yet (re: the title of this blog).

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