Wednesday
Apr162014

Elements of a Strong Brand

What does having a “brand” mean? Some may think about a company’s image, or a company’s logo, or perhaps their motto. These concepts are mostly true, however, to be more specific, a brand is basically the expression of a company’s values, services, and characteristics. Branding can help motivate people into becoming loyal customers that are supporters of a product or service.

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Wednesday
Apr092014

10 Tips for Managing a Social Media Community

1. Engage with your Audience Don’t simply post content and then leave it unattended. Be sure to answer any questions posted to the page and interact with your followers. Your target market wants to know it’s being heard, so give the people what they want!

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Wednesday
Apr092014

El Paso Ghost Burger Challenge

We know that El Paso residents like their spicy foods…but who can really handle the heat? On April 10th, Executive Chef Sarah Kosravani of Star City Kitchen and Palomino Tavern, will be holding the “GHOST BURGER CHALLENGE.” The star ingredient… is the notorious ghost pepper!

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Wednesday
Apr022014

Instagram Marketing Tips

Launched in 2010, this photo and video sharing social networking platform has exploded in popularity. As of January 2014, Instagram has approximately 150 million active users. The simplistic nature behind the app is what makes it so influential and powerful. Humans are incredibly visual creatures, and Instagram directly caters to this propensity. But before you attempt to start networking your business by using this app, keep these key tips in mind.

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Wednesday
Mar262014

Cold Brew Coffee

Cold brew coffee is the process of steeping coarsely ground coffee beans in water for long periods of time – usually 12 hours or more. This generates a stronger, more concentrated brew that has the tendency to taste a bit sweeter, due to the resulting lower acidity. It’s delicious and definitely increasing in popularity!

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