In all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth, brushing up on media training can be a smart move. During media training we typically spend a few hours sharing guidelines and doing mock interviews and, from those sessions, I’ve identified my top six tips for interviewing with a reporter.
If your company or business is part of the 21st century, it has a website. Today, a business’s website is the very first place a potential customer will go if they want to know more about what you do and the services your company offers. It’s where they generally find the most information. A website is also a place you, as a business owner, can find the most information about your audience. Google Analytics is a great tool to use for research on your business. How many people visit your website every day? How long are they staying there? What are they clicking on the most? All of these questions can be answered using Google Analytics. And the best part? It’s free. There is a premium version you can choose to buy, but the free version still gives you a lot of really good information. Here are a few of the many things Google Analytics (GA) can do for you.
When you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays? As PR pros, we love to use these holidays as inspiration for our media outreach efforts and as foodies, we can’t help but celebrate with a delicious meal every chance we get.
We enjoy healthy eating and for that reason, we’re excited to know November is Good Nutrition Month National Pomegranate Month and Vegan Month. Then of course, there are yummy weekly and daily food holidays.
Blending a smoothie in a blender? Psh—that’s so last year. How about blending a healthy and delicious smoothie ON a bicycle? Talk about killing two birds with one stone!
If you haven’t witnessed a celebrity pancake portrait—you’re in for a sweet treat. Google “Batter Blaster’s Celebrity Pancake Portraits” and feast your eyes. These genius portraits were a Snackbox brainchild that generated the amount of national media coverage every publicist dreams of.