Tuesday
May312016

What is News?

News (n.): newly received or noteworthy information, especially about recent or important events, to put it literally. But, there are certain elements of newsworthiness that a story should have for it to be considered “news”. You want your story or pitch angle to include one or several of these elements so the public or media wants to actually read it.  These elements include: timeliness, proximity, novelty, prominence, impact, human interest, consequence, conflict, and scandal.

 

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Monday
May162016

Community Engagement: Social PR

Perhaps the easiest way to reach your audience in this day in age is social media. No matter what age group, everyone is on some type of social media. It’s Twitter for the younger generations, and Facebook is growing more of an older user demographic. And if you ask anyone, social media channels are being scrolled through, checked and looked at way more than traditional media is. I’ve said it once and I’ll say it again. Social media is the best way to reach any audience now because of its prominence in our culture. If a business doesn’t have a Facebook page, they’re missing out on a lot of people they could be engaging with, a lot of people that will buy their company’s product over another that does have a Facebook page.

 

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Monday
May022016

Shared Kitchens: How do they work?

Also known as “kitchen incubators”, “community kitchens” or “shared timed kitchens,” shared kitchens are a great option for entrepreneurs who are just starting out.  So what are they? Fully licensed, professionally equipped commercial kitchen that you can rent for hours or days at a time, depending on the kitchen. Sounds pretty cool, right? Austin is home to more than a few shared kitchens, and with so many start-ups and small businesses in the area, it’s a great place for them. 

 

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Monday
Apr182016

Busy People Listen Up: Productivity Hacks 

Are you one of those people that always have a million things on their to-do list? If you’re nodding your head, you know how important being productive is. You want to check as many things off your list as you can before the end of the day, but it’s easy to get side tracked or distracted when you try to get things done. Productivity is being able to check things off your list quickly while still completing tasks accurately, and it isn’t always easy. Luckily, we have some productivity hacks for you busy people out there. Here are just a few:

 

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Monday
Apr112016

How to Find and Hire a PR firm 

It’s a beautiful thing when a PR firm and a company join forces and together create awesome content to share with the public. It’s important that there is a harmony between your business and the firm you choose to hire. Without it, there will be disconnect and miscommunication, and that’s the last thing you want with your PR firm. 

 

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