Wednesday
Jul092014

Tips for a Successful Media Interview

Some people feel comfortable being in front of a camera, others may not feel the same way. In the public relations industry, we are taught how to execute media trainings for our clients. We always find it rewarding when we see a timid business owner become the confident spokesperson of his or her company. Even if you don’t think you will ever have to participate in a media interview, it would still be beneficial to learn how to remain poised and speak eloquently during an interview.

Click to read more ...

Wednesday
Jul022014

“Put That Release on the Wire”

At Snackbox, we know how to find and distribute great news for our clients, from publicizing a new product or event to announcing a new service. These special news announcements allow us to create and submit a news release through a reputable wire service that lets us connect and engage with the media that delivers news to your target audience.

Click to read more ...

Wednesday
Jun252014

8 Great Tips for Combatting Writer’s Block

Ah, the dreaded writer’s block. We have all endured it at some point in our lives. You go from having many creative thoughts pouring out of you to blankly staring at your computer screen waiting for words to come to mind. Then you struggle to overcome this mental block and you feel that walking away and returning to complete your work sounds like a good idea but you have a deadline to worry about. Well, fear not my friends, we have some good news for you. We have compiled a list of eight great tips to combat writer’s block. Try out these simple, yet effective strategies to get back into the flow of writing.

Click to read more ...

Wednesday
Jun182014

Top 7 Ideas to Inspire Creativity at Work

By Caitlin Cunningham

1.     Implement Confidentiality: Having a suggestion box creates an outlet in which employees can voice ideas without fear of reprimand.

2.     Reward Creativity: It’s important to both create motivation for creative solutions and take suggestions seriously.  Nothing kills drive faster than failing to properly acknowledge suggested creative solutions. Rewards can range from tangible, such as a bonus, to intangible, such as public recognition. 

3.     Foster Teamwork: Encourage employees to work and brainstorm together in teams. Augmenting conversation and interaction creates an atmosphere that supports free sharing of knowledge. Also, mix employees with different experiences and backgrounds. The more diverse the team, the more likely creative solutions will arise.

 4.     Support Creativity: Employees will be hesitant to share ideas if they feel like they won’t be supported. Also, talk to new team members as soon as possible before the “this is how it’s always been done” mindset sinks in.

5.     Instill Positive Work Environment: Too serious of an office tone can sever creative exploration. Incorporating fun into work, such as encouraging play and games among team members, not only improves mood but also stimulates and arouses brain function. 

6.     Surround the Office With Happy Colors: A positive office atmosphere helps inspire mental clarity. Whenever possible, avoid white walls, which tends to nurture nausea and headaches more often than colorful office spaces.

7.     Critique: While it is important to encourage idea sharing and discussion, it can be detrimental to be overly supportive. Criticism and debate are necessary for improvement and innovation.

 

Wednesday
Jun042014

Tips for a Successful Media Interview

Some people feel comfortable being in front of a camera, others may not feel the same way. In the public relations industry, we are taught how to execute media trainings for our clients. We always find it rewarding when we see a timid business owner become the confident spokesperson of his or her company. Even if you don’t think you will ever have to participate in a media interview, it would still be beneficial to learn how to remain poised and speak eloquently during an interview.

Click to read more ...