The New and Improved Nutrition Facts Label 

We’ve all been there, standing in the middle of the aisle at the grocery store trying to decipher the Nutrition Facts label on each thing we pull from the shelf.  How many calories are in one serving? How many calories are in an actual normal person serving? I don’t know about you, but I feel like Nutrition Facts labels are a bit tricky and questionable. 


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Cold Brew Trends

By: Jamie Hooker

Coffee is a staple in most people’s lives, and coffee-giant, Starbucks, serves about four million of those cups of coffee every day. A trend that has emerged in the coffee world in the last couple of years is cold brew coffee.  Cold brew is different from regular coffee because the coffee grounds are steeped in room temperature or cold water for a long period of time, about 15 hours.  This process makes the beans have a sweeter flavor, rather than a bitter flavor, since they wont come into contact with any hot water.

Starbucks has entered the cold brew game and is already expanding its iced coffee options. In select stores, they offer a nitro cold brew, which is made by infusing nitrogen into a small keg of Starbucks Cold Brew coffee. The nitrogen gives the coffee a smooth, natural sweetness with a velvety texture.

With Starbucks dominating the coffee market already, local coffee shops that serve cold brew (some of which served it before Starbucks started to) and companies who specialize in cold brew coffee (like Austin, Texas-based High Brew Coffee) are challenged to keep up.  Starbucks is famous for crafting specialty coffee drinks, and people have no problem paying the extra $1.50 for the brand’s coffee over a local coffee shop’s.

The cold brew category is about to be more competitive and popular, which might be good for die-hard coffee drinkers who want something new. If you want to know more about Starbucks Cold Brew coffee, go here


What is News?

News (n.): newly received or noteworthy information, especially about recent or important events, to put it literally. But, there are certain elements of newsworthiness that a story should have for it to be considered “news”. You want your story or pitch angle to include one or several of these elements so the public or media wants to actually read it.  These elements include: timeliness, proximity, novelty, prominence, impact, human interest, consequence, conflict, and scandal.


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Community Engagement: Social PR

Perhaps the easiest way to reach your audience in this day in age is social media. No matter what age group, everyone is on some type of social media. It’s Twitter for the younger generations, and Facebook is growing more of an older user demographic. And if you ask anyone, social media channels are being scrolled through, checked and looked at way more than traditional media is. I’ve said it once and I’ll say it again. Social media is the best way to reach any audience now because of its prominence in our culture. If a business doesn’t have a Facebook page, they’re missing out on a lot of people they could be engaging with, a lot of people that will buy their company’s product over another that does have a Facebook page.


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Shared Kitchens: How do they work?

Also known as “kitchen incubators”, “community kitchens” or “shared timed kitchens,” shared kitchens are a great option for entrepreneurs who are just starting out.  So what are they? Fully licensed, professionally equipped commercial kitchen that you can rent for hours or days at a time, depending on the kitchen. Sounds pretty cool, right? Austin is home to more than a few shared kitchens, and with so many start-ups and small businesses in the area, it’s a great place for them. 


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