Pitching makes the PR world go ‘round. And what’s a pitch without the perfect angle? Developing a pitch may come easy to some, but it takes creativity, research and thoughtfulness. Why is your pitch news worthy? Who are you pitching to? These are just a couple of question to ask yourself when you’re trying to get a hook.
February will forever be linked with Valentine’s Day, but we can’t forget about the other 28 days of the month. There are more than a few food holidays this month that are giving us “heart eyes”, and we can’t help but spread the word.
Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.
You could argue that creativity is fundamental in public relations, just as it is in advertising. The industry’s biggest challenge is being able to have your client stand out against hundreds, even thousands, of other companies in order to be talked about for free. It’s the “big idea” that will get you noticed, and behind each big idea is a creative team. Without the creativity element, your “big idea” may not be so big, or not big enough for the media, at least.
Contrary to popular belief, the holiday food season (or as some would say, “fat season”) does not end after Christmas. January is full of food holidays we feel obligated to celebrate. If you made a New Year’s resolution to eat healthier, you might have a hard time keeping that promise to yourself after you read this post. Here are just a few of the food holidays to look forward to as we enter 2016:
Measuring the success of public relations campaigns has been a hot debate for many years. Based on our experience and research, we have found “success” can be measured in different forms. The following list identifies three strategies that can help determine whether your marketing campaign was successful or not.