Media Alert vs. Press Release

By Dana Sotoodeh

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

Team Snackbox presents to you the differences between a media alert and a press release and when the right time is to use them!

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Austin Woman Magazine Tour 

Team Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of one of Austin’s most celebrated publications- Austin Woman Magazine and ATX man. 

Associate Editor of AW Media, Molly McManus, has worked with us on several different projects and was extremely helpful throughout our tour.  Austin Woman is published monthly, so we asked a few questions pertaining to timing for pitching and planning when it comes to working with a monthly publication.

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Adelbert’s Brewery Names Snackbox PR Agency of Record

Team Snackbox loves a lot of different things, but two things we are passionate about are food and drink.

With that being said, we are ecstatic to announce our newest client, Adelbert’s Brewery. This Austin-based Belgian-style Brewery is committed to brewing Belgian-style bottle-conditioned ales to seek, savor, and share with others.

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Preparing for a PR Crisis

“By failing to prepare, you’re preparing to fail”

We have heard this quote time and time again, and unfortunately we usually hear it once something has already gone wrong.  If PR had a quote to describe it, this would definitely be in the top three. It ‘s crucial to be prepared to deal with crisis situations in PR  because they will happen more often than you expect.

Team Snackie brings you a few tips for preparing yourself and your team so that you handle that crisis like a pro.

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Understanding Your Basic Copyright Rights

By Dana Sotoodeh

As professionals in a creative field, a lot of us have side jobs freelancing. Weather you’re a freelance writer, graphic designer, or you do both, it’s important to understand copyright rules so you don’t get caught in uncomfortable situations where you’re unsure about your rights.

 Team Snackbox presents you: How to understand and utilize copyright laws.

Situation: You are hired by a business to design a brochure. You create the product, print it, and get paid. A couple of months later the business asks you for the Photoshop and InDesign files you used.

Tip 1: Just because a business has paid you for the work that you have done for them, does not mean they are entitled to all of your files once the product is complete.

It’s important to realize that some businesses, believe it or not, want this information so they can use it as their own for future projects. With that being said, an important thing to remember is that when you work as a freelancer, you own the rights to your work.  This gives you the same rights that everyone has under basic copyright law such as the right to make and distribute copies, etc.   The only way the business you free lanced for can have copies of your work is if you signed a “buy- out” , in which you sign a written assignment of your copyright.  Be sure to read the fine, fine print if you sign any kind of written contract before signing on as a freelancer.


Tip 2: You get to decide what rights your client gets to your work

If you decide that you want to allow the business the right to your files and work, the ball is still in your court. You have the right to decide what media you want your work used on, during what time frame, and under what conditions they may use it. You also can specify if you want to give your client exclusive rights to your work. This simply means that only the client you free-lanced for gets to use it. It also ensures that they don’t sell your work to someone else.


Tip 3: Discuss terms and conditions before freelancing

The safest way to go about freelancing is to bring up your terms and conditions before you sign a contract, or verbally agree to one. A lot of times, businesses won’t be thinking about if they will need your work after you are finished, when they initially meet with you. It’s also fair to base your pricing on whether or not they will be using your work again in the future. In order to avoid conflicts and maintain good relationships with people you freelance for, lay out your terms and conditions from the beginning. It also speaks volumes about your professionalism.