Wednesday
Mar252015

Writing and Formatting Tips for News Releases

You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.

A news release is extremely important in PR, and to run a good campaign and PR strategy your news release has to be effective. You know the basics about what should be included but writing a news release has been narrowed down to a fine science. Team Snackbox is here to focus on the small things that matter most—writing and formatting tips to make your press release stand out.

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Wednesday
Mar182015

Press Release or News Release?

You’ve followed all the rules for your news release. Or wait.. your press release.

Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference? 

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Wednesday
Mar182015

10 Practices for Media Pitching

If you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time to deal with their overly crowded inbox.

What’s the trick? Get in the mindset of a journalist or a reporter and follow these 10 practices for successful media pitching.

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Wednesday
Mar112015

How to Format a Media Alert

Although Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each, it’s important to know the correct formatting for a media alert.

You know the basics—A media alert as stated in our previous blog, should cover only the basics that the reporter or editors need to know. These are the 5 W’s—Who, What, Where, Why, and What.

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Wednesday
Feb252015

Media Alert vs. Press Release

By Dana Sotoodeh

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

Team Snackbox presents to you the differences between a media alert and a press release and when the right time is to use them!

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