Batter Blaster Case Study
As a product with disruptive packaging, Batter Blaster has seen its fair share of challenges on retailer shelves, but has no problem blasting past these challenges toward success. The team behind the pancake and waffle batter in a can (look for it in the refrigerated section near the eggs) began working with Snackbox in summer 2010 after languishing on the shelves of more than 15,000 grocery stores throughout the country for a few years. The product was no longer “new” to most consumers and Batter Blaster was not only looking for help to bump up awareness with media, but also stay top of mind with retailers.
Through traditional media outreach efforts (read: no fancy stuff like events or stunts), our Snackbox team worked to deliver smart messages and creative story angles to our contacts. In addition to media outreach, we also developed a strategy to work directly with retailers in order to increase awareness at the store level.
Our campaign continues to press forward, dodging and weaving along the way, and has netted impressive placements for the small, family-owned company that include The TODAY Show and Forbes magazine. On the retail side, we’ve worked closely with in-store dieticians to develop sampling programs, recipes, and support at health fairs.